RSS Alternatives

I have put together a slide presentation that explains the differences between three types of RSS feed:

* Generalized

* Group-Specific

* Personalized

Each of these types of feed has their advantages and disadvantages; the non-profit organization should carefully strategize before selecting the type to use.

Incidentally, many are considering the personalized RSS feed as an alternative to personalized eNewsletters.  Studies are showing that 30-40% of opt-in eNewsletters are not being opened and read.  Spam and over-filled email boxes are to blame.

On the same site, I provide a working prototype of a simple, personalized feed.  In this demonstration, we collect name and email address and the feed then carries a unique ID that ties back to those identity items.

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