Get High Quality Visitors through Google AdWords

Even if you already have a website that is visually amazing and filled with rich information, it would still be a wasted effort if you do not make sure that people will actually get to visit it. Learning about the many possible methods of driving traffic to your website is surely a must, especially if your website is your main instrument for your business.

Among the many effective means of guaranteeing visitors for your website, pay per click advertising is most likely one of the best. This kind of advertising, however, is done better with the use of Google Adwords, which is why you should first have this.

The very basic step towards this end is to get an account from Google AdWords, a process that is simply and quickly done. There are also other search engines that may offer the same kind of service but Google is the most used among internet users worldwide so it is indeed the best alternative in this regard.

With Google Adwords, you can in fact have ads posted in other sites and blogs associated to yours or in the search engine results page themselves. In this manner, people who are searching for a definite product that you happen to be offering would certainly find your advertisement in the results page after they entered the keywords in the search field.

When people notice your ads and if your ads efficiently raise the level of interest of those who have seen these, then the appeal to click on the ads would be much stronger. The net result would be that more people would find themselves visiting your website and learn more about what you are trying to offer.

The more traffic that your site gets the better is the chance that your sales would amplify in just a short span of time. Under such circumstances, it is understandable that you should put a limit in the number of ads you post; increase it and have it posted in the most popular sites.

However, it is certainly just the number of ads that matters since these could be many but still ineffective. The ads themselves should create an impact on the internet users, not just by convincing them with the quantity but also by beckoning them by the quality.

If the ads look interesting, the usual tendency of an internet user is to click through it and be led into the website that you maintain. It is, of course, in your website that the visitor is made to understand about your products more.

It is not essential that ads are informative enough since its size is usually too small for that purpose. What is important is that these are effective teasers, ones that would actually entice the user to go to your site.

Important Landing Page Quality Score Myths For PPC

Your landing page quality affects your AdWords quality score and quality score has a huge impact on the achievement of an AdWords account. So, it’s significant to separate the fact from the fiction about what affects landing page quality score, and to understand what you can do to improve your landing page.

Keyword on the landing page

Include specific keywords that directly relate to the specific subject of your ad group and landing page. For best ad visibility, include relevant keyword variations, along with singular and plural versions. If applicable, think using colloquial terms, alternate spellings, synonyms, and product or serial numbers.

Adding a privacy policy

If your site doe not collect any personal information, then you do not need a privacy policy. However, if you have personal information, such as an email address, phone number, or credit card, having a privacy policy will facilitate your quality score.

One of the quality score strategy is transparency. Your privacy policy may say that you will sell any information given to you to the maximum bidder. However, the details you put that into your Privacy Policy means you were transparent to the user on what would happen to their personal information.

Adding an ‘about us’ page

This is a good practice from a user standpoint, it is not a complete must. As above, the definite AdWords guideline is to be transparent to the user. However, it is a good practice as this could very easily be supplementary to the landing page quality score formula and being transparent to users about your business is very much inline with Google’s goals.

Microsites and dedicated landing

Google does wish a user to have choices, you can simply build a page that showcases a single product or service while still giving the user navigational choices. While microsites or one-page-wonder sites have taken some quality score hits over the past couple years, dedicated landing pages are still successful.

PageRank

PageRank is stored at the page level and not the website level. Google has a completely dissimilar bot and algorithm for PageRank versus landing page quality score. While both ads-bot and Googlebot may share some data, the way the data is in reality processed is separate and for entirely different purposes. A brand new site can do well in PPC. A site that is excluded from the organic SERPs can do well in PPC. A site banned from PPC can do well in the organic SERPs. Landing page quality and natural search rankings are totally unrelated to each other.

Load Time

Google only looks at how long it takes the page’s HTML to load in influencing landing page load times. If your site is loading so gradually that you see a problem with load times in your AdWords account, you have larger issues with your site. Just loading a page’s HTML should be extremely quick. It should be noted, Google has said they may ultimately incorporate all page elements into the load time for determining quality score. If this happens, you must optimize your images, scripts, and other called files.

Four important strategies for pay per click

1. same size and ads doesn’t fit all
2. keyword planning
3. think about your bidding strategies
4. optimize for success

Same ads don’t fit all:
It is not necessary that taking same keywords and ads from Adwords will fit every one in the same manner and pour in conversions. They might not deliver the same results. Your ads needs to be more persuasive and real in order to drive traffics and clicks. Special offers and promotion in your ad will have more effect than an ordinary ad in order to drive traffics and clicks. The basic objective of your ad should be to attract buyers and make them click on your ad.

Keyword planning:
Keyword planning is very important for your PPC ad campaign as it helps to drive traffic. We should know which keyword is most appropriate to get conversions. Proper research should have been done before setting up the keywords for your campaign. Keyword plays a most important role in your PPC ad campaign. Also make sure to set up negative keywords which mean you don’t want your ad to be displayed when the particular keyword is searched on the search network or content network.

Think about your bidding strategies:
While bidding your ad make sure you bid it more effectively in order to appear on the first page of the search networks and content networks. As the importance of ad appearing on the first page carry more weight age than on any other ad which will in turn help you to drive traffic and clicks. Recent analysis also says that 90 percent of clicks come from ads in the top three positions in listings.

Optimize for success:
The success of your ad is measured by the volume of traffic your ad gets from day to day and also volume of clicks you receive. As result regular optimization is required in order to get best out of your search and maintain the quality of your ad campaign. Regular optimization is best way to track the success of your ad campaign because this helps us to know at position our ad is and what are the necessary changes need to be done in order to make ad more effective.

These are the four strategies for PPC marketing which will help you to plan and run your ad effectively on the Adwords or any other search marketing engines

How to make your ad relevant with the help of keyword matching options

According to Adwords, there are four keyword matching options which help you determine your ad to appear in Google search. Each and every single keyword can be set as targeted keywords by using any of these four options.

The four types of keywords matching options are-
Broad match: keyword This option allows your ad to be shown for similar phrase. For example, if your ad contains the keyword “wrist band” then your ad will be eligible to appear even when the user searches for either or both words. Like your ad may show on search for the following keywords – wrist, band, buy wrist band, wrist watch etc.

Phrase match: “keyword”
This option allows your ad to be shown for the exact phrase. For example, if your ad contains the keyword “wrist band” then your ad will be eligible to appear only when the user searches for exact phrase “wrist band”. The ad can also appear for search that contain other terms as long as it contain the exact phrase.

Exact match: [keyword]
This option allows your ad to be shown for the exact phrase exclusively. For example, if your ad contains the keyword “wrist band” then your ad will be eligible to appear only when the user searches for specific phrase “wrist band”. The ad will not be eligible to appear if the phrase contain other terms in it.

Negative match: -keyword
This option ensures that your ad is not shown when any search contains the specific term.

Keyword matching option just requires you to add appropriate punctuation to the keyword while setting the target. With the use of appropriate matching you will get more ad impressions, clicks and conversion which will in turn helps us to meet the ROI goals.

How to get higher Quality score in Google adwords Pay per click

Before proceeding to know how to get higher Quality Scores, l, we need to understand how a quality score is calculated. Simply stated, a Quality Score is calculated every time your keyword matches a search query – or in other words, every time your keyword has the potential to trigger an ad.

Then, it is necessary to know why Quality Score is important. The Ad Rank or the position an ad shows on a search result or across the content network – is determined by maximum cost per click and quality score. There is a widely accepted formula to arrive at the ad rank and the formula may be stated thus:

Though somewhat confusing, one needs to understand that for search purposes, the keyword quality score is used and for content the ad group quality score is used. For keywords, every keyword has a quality score fixed to it. So, it is important to keep in mind when talking about ad copy as it will be associated with multiple keywords.

Here’s the step by step instructions on adding your quality score column to your keyword view.

First, navigate to the keywords in your AdGroup. Next, click on the ‘customize columns’ option seen below.

This will let you see the drop down menu:

Click on ‘Show Quality Score’. Your AdGroups will now look like this

A keyword’s Quality Score influences its cost-per-click (CPC) that is, how much the advertiser is charged for a click on the ad when it is triggered by a keyword. The higher a keyword’s Quality Score, the lower is its Cost per Click (CPC), and vice versa.

Quality Score also determines, in a way, if a keyword is eligible to enter the ad auction that occurs when a user enters a search query. Usually, the higher the Quality Score, the lower will be the applicable costs and the better your ad position. Every time one of your keywords matches a search query, the combined Quality Score and cost-per-click (CPC) bid is evaluated to see if it’s eligible to enter the ad auction. Keywords with a higher Quality Score will be eligible to enter the auction more easily and at a lower cost.

On the keyword analysis page, there will be a metric called ‘first page bid estimate,’ that means the CPC bid required for your ad to appear on the first page of Google search results assuming the search query exactly matches your keyword. The estimate is obviously based on the Quality Score as well as the advertiser’s competitors for that keyword. However, it is to be noted that succeeding in your first page bid is no guarantee of your ad placement which will depend on Quality Score, your CPC bid, your budget and user and advertiser behavior.

It is to be understood that ads are positioned on search pages and content pages depending on their Ad Rank. The ad with the highest Ad Rank obviously appears in the first position, and the other ads appear in the order of their rankings. For Google, to put it simply, the Ad Rank is determined by your keyword’s Quality Score and (CPC) bid.

Quality score 10/10 asking bid 5$ to be on front page

This is the 1st time i feel Google is becoming a bit greedy. One of our client has a quality score 10/10 for a keyword related to windows. I cannot reveal keyword or client site here. Yesterday when i noticed the campaign i saw a 10/10 quality score for a keyword. I was overjoyed because usually very high quality score will result is low bids. Bit it was disappointment for me :-(. Asking bid was above 5$ for 1st page display.

Is Google joking it wants us to have great quality score but ends up asking 5$ for 1st page though we have 10/10 quality score. Can anyone explain this? I personally feel this is some sort of glitch or just greediness on part of Google.

If they think 10/10 is not enough they should remove the quality score completely. ill provide screen shot soon. Right now my gmail is down and the adwords login information is in my account.

Yahoo PPC vs Google Adwords PPC.

I have been avoiding learning how yahoo works for some time. Today I decided to really get into it. Our agency has a Yahoo agency rep that helps us out a lot and I just spent a lot of time talking to him on the phone. Come to find out Yahoo is very different. Here are a few items I hope this turns into a big discussion.
1. Quality Score:
Google – Quality score is on an individual keyword and is figured out at time of search. You can have low and high QS keywords in the same ad group. Broad match and phrase match keywords only show the average QS. Only exact match shows a close to real QS and even then it is still an average since QS is based on things that happen at time of search.
Yahoo – Quality score is only shown at the ad group level. This means that everything in the ad group contributes to the QS. A bad QS keyword can drag down the others. They recommend that we organize ad group like in Google but then split up the ad group by traffic. This means that I get 3 times as many ad groups in Yahoo than I do Google.
2. Match Type.
Google Phrase, Broad, Eact, Negative Phrase, Negative Broad, Negative Exact. Broad is a wild card that will find all keywords with any of the keywords in your term plus synonyms, plurals, singulars and anything that could be remotely related. Phrase will take the exact match of what you put in the term and allow any other terms that have that exact phrase plus anything before or after the term. Exact is very exact nothing more nothing less. Negatives work the same way except they don’t do any guessing. If you put in a singular you have to put in the singular as well. If you put in a negative match you can’t have the exact match of the same term. Google considers a plural and singular keyword to be two different words. Negatives can be done at the Campaign and ad group level.
Yahoo – Advanced, Standard, Excluded Words. This has been very confusing to me. It seems that you have broad and really broad. Yahoo does not have an exact match. Advanced is just like Google Broad and standard is just like Google broad used to be. If you put in a negative match keyword it won’t be excluded if you have it as a standard or advanced match. If you put in a singular it will also exclude the plural. Yahoo considers plural and singular keywords to be the same keyword there is no way to separate them. Negatives can be done at the account level and ad group level.
There are many other differences like campaign settings and geo targeting and so on but these are the 2 main things that are not obvious. I’m not saying that all this is true it is just my understanding. I hope we can talk about this and maybe clear up some of this stuff.

Better Search query performance reports from Adwords

It had been long waiting from Google. I was expecting them to improve the ability to report on the performance of the query in Adwords campaign. The report which used to be there was not exactly i was looking for. Now Google has come up with an expanded search query performance report with smaller details on how the ads of triggered when a user inputs a query.

Before Google used to group queries and not all keywords used to trigger ads it was visible in search performance report. Now after the improvement we can see all queries that resulted in a click where the user has not blocked their referral URL. Its very good to have full referral URLs showing up now we know where people have actually come and which keywords they used exactly. Before the results were vague we cannot easily figure out how people actually come to our website. One problem now we need to cope up with a long list of keywords even if the clicks on them are in single digits.
How to run a Search Query Performance report:
1. Sign in to your Adwords account at https://adwords.google.com.
2. Click the ‘Reports’ tab at the top of the page.
3. Click ‘Create Report.’
4. Select ‘Search Query Performance’ as your Report Type and then choose your ad types from the appropriate check-boxes for ad variations (text ads, image ads, video ads, etc.).
5. ettings – View: Select a viewing option from the drop-down menu (summary data, or daily, day of week, weekly, monthly, quarterly, or yearly metrics).
6. Settings – Date range: Select the date range for your report. Choose a time span (i.e. ‘Last seven days,’ ‘This month,’ etc.) by clicking on the pull-down menu. For ‘Summary,’ ‘Daily,’ ‘Weekly,’ or ‘Day of week’ views, you can use clickable calendars to select specific report dates. Just click on the date fields and the calendars will appear.
Please note that search query data is only available from May 2, 2007, and onward.
7. Settings – Campaigns and ad groups: Choose ‘All’ or hand-pick campaigns and/or ad groups you want included in your report.
8. Advanced Settings – Columns: Click ‘Add or Remove Columns’ then use the check-boxes to customize the data you want included in your report. The report column display bar will change as you add or remove selections so you can see how your columns will appear. The ‘Search query,’ and ‘Search query match type’ columns reflect the details associated with your search query performance. Column options specific to the different ad variations will also appear in this section.
9. Advanced Settings – Filters: Click ‘Filter Your Results’ and select up to four filters, assigning them parameters or values for screening your data. Add filters by clicking ‘Add another restriction.’ Delete them by clicking ‘Remove.’
10. Templates, Scheduling and Email – Report name: Enter a unique name for your report. Check the box to ‘Save this as a new report template’ if you’ll want to re-use the settings you’ve established.
11. Templates, Scheduling and Email – Scheduling: To run this report on a regular basis, check the box to ‘Schedule this report to run automatically:’ then use the drop-down menu to select your frequency (daily, every Monday, or on the first day of every month).
12. Templates, Scheduling and Email – Email: Check the box to receive an email notification for your newly created report and provide the email address(es) to which the notification should be sent. For multiple recipients, separate each email address with a comma. To receive the report via email, check the box for ‘with report attached as’ and select your preferred report format (.csv for Excel, .csv, .tsv, .xml., or .html) from the drop-down menu.
13. Click ‘Create Report’ and your report will run.

Adsense ads not showing up in Ubuntu / Linux

I have seen this lot lately. Adsense ads are not showing up in Linux / Ubuntu operating system. I feel this problem has been there for a long time. Is Google adsense ignoring adsense users? I feel Google team is probably thinking Linux users are not going to click and buy anything from adsense ads. I can feel this is a reasonable reason from Google to ignore ads being served for Linux users but still I feel they might lose a lot of revenue.
A member of Google groups says
” For some reason I get the following ad on my site when I am running Linux with the latest version of adobe flash:
https://www.linlap.com/images/adsense.jpg
However when I switch to Windows I see the following (which I believe should have been the ad seen on Linux):
http://www.linlap.com/images/goodad.jpg

I have seen this same issue on other sites as well which seems to indicate to me it’s a adsense/flash problem rather than something specific to me. I have verified that this occurs with Ubuntu and Fedora (two different versions of Linux) and also to other Linux users as well.

This has been happening for about a month or so for me, just a fresh install of Fedora or Ubuntu and a install of adobe flash will cause this.”
Google employee’s reply:
Thanks for bringing this to our attention. This issue is isolated to Linux users, and our engineers are looking into it.

Opt out of doubleclick cookie – Google Adwords / Adsense

Cookies are the most irritating spy wares that you will come across. They get stored in your computer without your knowledge and later end up spying your activities even If you don’t to be spyed. The concept of cookies itself is shady and I recommend to stay away from spy cookies. Google Adwords and adsense uses double click cookie on client websites. A cookie is stored when someone tries to visit some web page by clicking Google ads. Most of the websites never give opt out option for cookies. But Google is offering complete opt out of double click cookie that it uses to spy on personal user activity.

To opt out go to the following URL:

http://www.google.com/ads/preferences/plugin/

Save your opt-out preference permanently

With this browser plugin you can permanently opt out of the double click cookie, which is an advertising cookie that Google uses.

The plugin lets you keep your opt-out status for this browser even when you clear all cookies.

Opt out

Opt out if you prefer ads not to be based on the interest categories above.

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When you opt out, Google disables this cookie and no longer associates interest categories with your browser.

Your cookie

Google stores the following information in a cookie to associate your ads preferences with the browser you are currently using:

It stores information in following format:

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