Google adplanner now available for everyone:

Google Ad Planner is a free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed advertising decisions. With Google adplanner you can define users by languages and demographics, you can search for websites that are related your audience, get statistics of websites from over 40 countries. Google adplanner can help you get data from millions of websites and later you can sort out and decide which websites you will be advertising.

Google ad planner has auto refresh capabilities for the list of sites you compile based on change in criteria set by you.

Also if you have trouble with deciding audiences ad planner offers a list of typical audiences from which you can select. It also provides a comprehensive way of researching sites.
Manage your site results

With three new site ranking methods, you can decide how you want your site results ranked and displayed. You can choose between sites most likely to attract your target audience, larger known sites to increase your campaign scale, or a balance between the two. By applying other site filters, you can narrow your search to only sites that accept ads, sites in specific categories like “Video Games,” or sites that end with a particular domain suffix like “.edu.”

Visit and start using ad planner here: www.google.com/adplanner

Google find ways to impress their shareholders / investors by increasing their commercial activity:

Google is becoming increasingly commercial these days. I suspect they are moving away from their slogan “Don’t be evil”. Recently Google has started testing ads inside Google suggest. Google suggest is an effective way of keyword suggestion where when a user types just partial word into the search box and Google will give keywords and keyword phrase suggestions based on user input. Now Google is testing by inserting links into Google suggest and sometimes they are inserting actual sponsored links into suggest search box.

You can see an adwords sponsored link on top of the list of keyword suggestions for me this looks increasingly greedy. More people are bound to click on those links since it appears directly near the search box. From what I can see this is just too much greed Google is bringing their commercial activity more nearer to people. They are forcing people to click on those ads since there is no way people can avoid those kind of link suggestions. I feel Google should back away from this since it makes them look very commercial and bad in everyone’s eyes.

Google’s radio plan fails

In 2006, Google decided to extend its web based ad technology to sale of audio advertising on broadcast radio. But this broad cast radio advertising has not been success. So Google decide to sell the broadcast radio and decided to make money in television and online video advertising.

The company is looking for buyer Google Radio Automation. On 31st may both the services designed to automate the placement of ads, Google Audio Ads and AdSense for Audio will be closed. With the closure of this broadcast radio 40 people are expected to lay-off and the rest will move to new posts.

Google has also announced to close the traditional ad media and that is the print media because this service allowed Google AdSense users to place print ads in around 800 U.S. newspapers. Google always enjoyed online, where it was able to track each page view and click but Google always troubled measuring the impact of radio and making them more relevant to listeners.

Therefore Google is now focusing on online video to make money. And for it is allowing users of its YouTube video sharing service to download some clips rather than stream them, in some cases for a fee.

New Google Adwords Interface rolled out to more users

In 2002 Adwords Interface was good with which you can design an ad, add keywords and turn ads on and off. What else you need more to design an ad. But now every time when I log on I see new functionality that makes the Adwords Interface more exciting.

Adwords now a day is been great; it has the usability of Microsoft office. There are lot many features which nobody uses and most of them would have never heard about it. Adwords Interface is now been added with the clippy the animated paper clip. It simply looks like you are creating an ad.

Most of these changes in Adwords Interface come from user feedback. Google provides lot of tools. Google is not simple anymore in Adwords. Most of the folks here on WW use more than basic functionality in Adwords. All the users of Adwords option are happy because there ROI is probably positive if they take an effort to read and implement a new function that is available in Adwords.

I hope Google are not going make a mess of it. I like more functionality; it can be done and should always be done without complicating the interface.

How do I show my ads on iPhones and similar mobile devices?

To change your campaign’s device platform targeting in order to opt in or out of showing ads on iPhones and other mobile devices with full Internet browsers, follow these steps:

1. Sign in to your AdWords account.
2. Click the name of the campaign you want to adjust. This will take you to the main page for that campaign.
3. Click the Edit campaign settings link.
4. Under the Networks and bidding section, check or uncheck the box next to the device platform type iPhones and other mobile devices with full Internet browsers.
5. Save your changes.

An update to the AdWords alcohol policy

Tips to Running Start With Your New Display Campaigns

Customize your ads to make them be prominent

These are few ways which help you

1. Like the background and font color, choose the color scheme of your ad to line up it with your exclusive product and brand.
2. Make sure that your text and images are apt. Evaluate all available ad sizes for each template to ensure that the text displays correctly and images fit the ad slot. Upload images and logos that fit the recommended specifications by Google.
3. Test different templates. Check which one gives the best performance and optimize accordingly.
4. PNG images can make your ads look more professional by toning the background of both the image and the ad. So consider transparent PNG graphics.

Split your display ads into their own ad group

This will allow you to:

1. Set unique bids for your display ads.
2. Apply unique keywords for your display ads, without impacting the performance of your text-only ad groups, especially those running on search as well as the Google content network.

Double-check your ads to make sure they congregate the following criteria:

1. Your display URL should be visible. Make sure that the ad’s background color and display URL’s font color are not the same.
2. In order to make your ads eligible to run, ensure that sizes of your images are less than 50KB.

Google Analytics Advanced Segmentation

This is a great news for pay per click advertisers that Google Analytics has added advanced segmentation. Advanced segmentation let to break down your visitors into smaller segments for enhanced analysis. It is easy for you to see how many of your PPC visitors have converted to leads. If the conversion percentage is not enough as your expectation, you can change your ad content or landing page to improve your conversions. You can see the segments created by Google Analytics and can create your own segments. So if you have particular data that you are interested in that other PPC advertisers might not consider then you can create your own advance segment categories and track them all through Google Analytics. Advanced segmentation can be used for testing also. If you want to test a new market, you can create an advanced segment category for that marketing. The market can be a geographic market, a demographic market, or another segment type, but it allows you to test a landing page for a special segment of your marketing. Advanced segmentation has other applications too.

Motion Charts in Google Analytics

Google is improving their Analytics product once again. Now they have included motion charts in Google Analytics. It allows you to see a video presentation of your statistics. Isn’t it really cool? In Google Analytics Blog you can see the detailed discussion on the new features. Let us see how this change contributes something to our pay per click campaigns. The most significant feature of the motion charts is time tracking. In place of just seeing trends in a two-dimensional framework, you can actually visualize them over a set time period. The bounces in the colored dots that symbolize referrers allow you to see at a look that which keywords are performing the best over a period of time. You can see the heights, the depths, and the steady states without having to change this setting, click this link, back up and reset, etc. It seems the motion charts being a good first place to look for trending patterns. After you’ve visualized the general trends you can use those sections of the trend that you want to get a deeper analysis of.

Seminars on Google Adwords & Analytics

There are in-person training for AdWords or Analytics this moth. See the schedule.

AdWords

November 3: Los Angeles, CA – AdWords 301: Advanced
November 5: Seattle, WA – AdWords 301: Advanced
November 13-14: Philadelphia, PA – AdWords 101: Beginner, AdWords 201: Intermediate
November 17: Las Vegas, NV – AdWords 301: Advanced
December 1-2: Honolulu, HI – AdWords 101: Beginner, AdWords 201: Intermediate
December 2: Washington DC – AdWords 301: Advanced
December 4: Houston, TX – AdWords 301: Advanced

Analytics

November 5-6: Los Angeles, CA – Analytics: Introduction, Analytics: Advanced
December 8-9: Seattle, WA – Analytics: Introduction, Analytics: Advanced
December 8-9: Montreal, QC – Analytics: Introduction, Analytics: Advanced

Sign up for Seminars at least 7 days in advance. For more information visit http://www.google.com/awseminars.