Separate Metrics for Google and Search Partners

Google has changed the way our Campaign Summary and Ad Group Summary pages show statistics. This will give us an additional level of facet into our campaign performance. Before, these pages divided statistics into two categories: search, which included Google and search partners, and the content network. Now, it will show one set of statistics for Google and another set aggregating search partner performance. Search partners include AOL, Ask.com, and many other search sites around the web. We can view ad group or campaign performance at a summary level, or broken down by different combinations of Google, their search partners and content network. It is heard that separate Google and aggregate search partner statistics will soon be available in the Report Center.

Use Google Analytics to Optimize Your Ads

Google Analytics is one of the best webmaster tools in the internet. In addition to tracking traffic, you can use it optimize your landing pages and your pay per click ads. What you have to do is in Google Analytics check for Entrance Sources and Entrance Keywords. The keywords used to locate your site is really useful because if you know the most trendy keywords that people use to find your website then you can concentrate on those keywords in developing your content and your ad copy. For example, if you don’t have a web page related to one of your top 10 entrance keywords then you should possibly think about creating a landing page optimized for that keyword. Then start an ad group targeted for that landing page and using the same keyword. Google Analytics help you to optimize your website. You can improve your overall optimization and PPC will register pretty good leads.

Differences in Analytics of Google AdWords and MSN adCenter

The major reason why I prefer Google AdWords PPC over MSN adCenter is the distinction in their analytics package. If you are using MSN adCenter, it is mandatory to insert code onto your landing page and a link will be appeared on your pages. The link is pointing to the MSN adCenter privacy policy and the link allows your site visitors to read the privacy policy at a quick look. I favor Google AdWords because I don’t want to include a link on my page at all. I am not against any privacy policy and I think that is necessary. But I feel it is better to put my own privacy policy than to give a link to another web site’s privacy policy. It looks more proficient and it won’t confuse the visitor. Even if the MSN adCenter link on my landing page opens up a new window for the MSN adCenter privacy policy, I still don’t like the link to be appeared in my page. But if you are happy with the service provide to you by MSN adCenter, then go ahead. Continue use it. I just express my opinion.

Google TV Ads partnering with Bloomberg TV

On September 25, Google announced that they’re partnering with Bloomberg TV to offer Bloomberg TV’s national inventory to advertisers through the Google TV Ads platform. Bloomberg TV is a 24-hour business and financial news channel with more than 54 million listeners in the US.

This builds on Google’s partnership with NBCU( see my previous post –
Google & NBC Universal Partnering Up), and will provide advertisers with broader audience reach and access to desirable viewer demographics. Google TV Ads advertisers will have access to premium inventory on Bloomberg TV very soon, so stay tuned for further announcements. Currently, advertisers can target Bloomberg TV through Google DISH Network inventory available on the Google TV Ads platform. Google’s partnership with Bloomberg TV means that advertisers will be able to reach all Bloomberg TV viewers in the US.

Track Conversions And Traffic

By tracking user activity in your website, you can easily understand the performance of your website and can take necessary steps to improve your PPC campaigns. Now there are means to measure the traffic and its sources. You can track how much traffic you get on a daily basis, where your traffic is coming from, what links your traffic clicks on, and how many people actually make a purchase. It is interesting to know how many people come to your website, how many of them g through each step of processing and how many of them make a real time purchase. You can easily understand at which step-i mean page-your visitors loses interest in purchase. Some times in between a purchase process some other links in the page attract the visitor and force them to exit the current page and lead them to a new page. There are so many tracking software available. Statscounter and Google Analytics are some of them. I recommend Google analytics. You can get a detailed report of your website by including “Urchin code” given by your Google analytics account in all your web pages. You can set goals for a purchase processes. This will help you to find people’s entry and exit point in your purchase process steps. Along with Google analytics, use the conversion tracking given by PPC providers in respective pages.

Should I Use 301 Redirects?

John over at PPC Hero reported an experience he had with 301 redirects. This is a chapter worth telling because the Google AdWords Help Center tells you the point bare that what John experienced will happen. This is what happened actually. John paid for ppc and kept Page A as his destination URL – landing page. Page A has a 301 redirect to Page B. When John looked at his Google Analytics to see what traffic he is getting from his paid search campaign, he saw all those clicks are registered as organic search result. Is that a problem? Yes. It’s a big problem if you wish for accurate tracking and reporting. This seems to be a problem in the communication structure between Google AdWords PPC and Google Analytics. And nothing has seen from Google AdWords fix this issue any time soon. It is better not to use 301 redirects in your landing pages. I mean if you are so particular about your report, then you should never. Otherwise no problem.

Will Google Chrome Affect My AdWords PPC?

Google has released a browser called Google Chrome. Yesterday we downloaded it and is really user friendly. I was using IE and don’t like to use Firefox at all (no reason for that). I heard chrome is an interesting application and many of my friends started to use it. So I too started a test use yesterday. Didn’t get much time to experiment. Then suddenly my thoughts went the way that whether my adwords ppc will be affected by this new browser. But inside AdWords blog I could see a blog post telling that Google Chrome shouldn’t affect our AdWords. What they mean is your landing pages should appear the same way in Google Chrome as they do in Mozilla Firefox or Microsoft IE. You don’t have to do anything new for your landing pages to look exact the way before. Waiting for the development and popularity of Chrome. What you think? Chrome will catch up to Mozilla Firefox or Microsoft IE? Even if it is from google, I will take its own time to reach the top. But I believe that one day it will reach the top. If you like to download the software, download it. Don’t worry about your existing landing pages. I feel it is almost the same way as top browsers. When creating a new landing page, make a look at this new browser before make it alive.

Make a look if you haven’t seen it yet.

AdWords’ PPC Placement Tool – Find Websites for Your Ads

Now it is easy for you to find website for your ads through Google AdWords’ pay per click placement tool. After log in to your account, go to your desired campaign and click on the Placement tab. But you have to start with your keyword list. Go into your campaign settings and ensure that you have filtered your keyword list to be as highly optimized as possible. Don’t look for placements for an insecurely optimized website. Your money will flow somewhere without your knowledge. There are many methods to look for placements – search by category, topic, specific URLs, and demographics. Find exact websites that are correlated to your function and if you like your ads to run on those sites, start with specific URLs. May be those sites are not running adsense, but sometimes like to start. Now next step. Search placement by category and topic. Placement search tools will help to do it. Lastly, you can search demographics. But be careful with searching by demographics because you are really looking for a type of customer and these sites may or may not be related to your service. Remember that everyone in your demographic will be interested in your product. It is nice to see Google AdWords keeps improving. Hmm Right?

How to increase Click throughs on your Ads

Main problem in PPC ad writing is there’s no enough space for you to express your ideas. Humm? For example, in adwords there are two description lines with 35-35 characters and a title with 25 characters. Shrinking our ad to this much character spaces is sometimes really difficult. Your sale process starting at your landing page. But bringing people to your landing page is done by your adcopy only. The number of visitors coming to your landing page depends on how effectively you could convey the ideas and features of your service. So utilize all the characters effectively.

Here are three ways you can increase your click-throughs – Use influential Words in Your Titles – An influential word is an emotionally thrilling word that gets the attention of visitors and makes them click because you’ve strike a trigger. Some powerful power words are: amazing, incredible, successful, vital etc.

Promise a Benefit – Tell your visitors that you are going to give some benefits like free shipping, free consultation, discount etc. But it should be genuine.

Be Specific – Be specific when telling about figures like company turnover and revenue. If you are concentrating more on these steps, your adcopies will give you more click throughs.

Concentrating on a Single PPC Provider?

It seems that 95% of PPC Advertisers concentrating on Google adwords only. What you think? Is that enough for your online marketing? How will you reach people who exclusively using other search engines like yahoo and msn? So it is better to create PPC account in other search engines also. It is not a must. And do a market research before doing so.

For some product, I have seen yahoo is working better than Google. Especially tax saving, payday and consolidation programs. Normally we are seeing minimum clicks and conversions in MSN when compared to adwords and yahoo. But remember one thing. What you are spending in MSN for that clicks and conversions are also very less when compared to the other two search engines. so try to create account in at least two search engines. But don’t go too risky.