New Feature To Display Ads Which Provides More Conversion

Google has launched of a new ad rotation setting in AdWords that allows you to optimize for conversions. Previously, we had two options:

• Optimize for clicks: Ads that are expected to provide more clicks are shown more often
• Rotate: Ads are shown more evenly

Now, with a third option, you can choose to show ads that are probable to provide more conversions more often. The more conversion ad is calculated by combining the clickthrough rate and conversion rate.

To use the new setting, you’ll need to have Conversion Tracking in your account, as Google uses this data from that tool to determine which ad is the most likely to receive conversions. When Google does not get enough data to make a decision, then it will show you the ad that is the most likely to receive clicks. If you have Conversion Tracking, the Optimize for conversions option will be available in the Ad delivery: Ad rotation, frequency capping section under advanced settings on the Settings tab of any campaign. Once enabled, it will relate to all ads that appear on Google.

Facebook PPC Verses Google PPC

Facebook is a social network that has had the success of breaking into the social networking sight and surpassing its competitors all the way to its present position at the top of the social media sphere providing its services to over 400 million users.

Facebook provides a PPC (Pay per Click) service that focuses on the various position markets that connect on the social network. The social site allows you to target your ads to only appear on certain profile pages.

Here is a view of the setup and the various demographics on Facebook:

These ads are non-invasive, similar to Google’s PPC, but Facebook allows you to add images and they also provide the user the chance to vote on whether or not they like the advertisement making the ads that much more responsible to their target audience.

Here’s a Facebook’s example of a PPC advertisement:

There are issues with Face book’s PPC; for example it is said that Facebook tends to have a very low CTR (Click Through Rate). Also, while Facebook may permit for more targeted niches, it is not a search engine and doesn’t have the volume that Google has. So, although Facebook gives you the capability to enhanced reach those buying your products or services, Google allows for a broader audience and a larger number of prospects.

However, Facebook ads are rapidly gaining in fame, and appear to be a very obliging tool for small to medium businesses attempting to increase traffic with PPC.

If you are trying to choose between the two, the only way to come to the right decision is to try them both and calculate the results over a defined period of time.

Google Makes Longer Headlines For Paid Search Ads

Google announced that select ads will feature a new format. Many analysts always try to find ways to maximize each line of their ad to get their message across to users. To help this Google is making a change to certain ads that will allow you to display more information where it’s most likely to be noticed in the headline.

For some ads where each line appears to be a separate sentence and ends in the proper punctuation, description line 1 will be taken over to the headline and separated by a hyphen. As an effect, some top placement ads will have longer headlines. Here’s an example:

It is found that the change results in higher clickthrough rates for ads that are revealed with the longer headline, as well as other top ads that appear beside them. It also creates a enhanced experience for users by highlighting more information in the ad.

While only some ads will be shown with the longer headline, you can augment your chances by ensuring that each line of your ad appears to be a separate sentence and ends in the proper punctuation (e.g., a period or a question mark). Since this is a global change, punctuation will differ by country.

Some Factors To Consider For An Effective PPC Campaign

There are a number of things that a website should consider when running a successful PPC campaign. It is important to increase a marketing plan to get the finest return on investment from PPC marketing. Select the most suitable keywords that relate to the site’s business is important.

However, just choosing the most popular keywords does not essentially translate into profit. Selecting more precise keywords that will put a site in the first ten results of the search is also greater consciousness of consumers online. Furthermore, it is significant that it doesn’t cost too much money to get top spots for PPC marketing.

It is also significant that a site monitors the performance of their campaign. This will assist change the PPC marketing to make it more productive. At the same time, PPC marketing that has not proved its efficiency can be directly abandoned. Modified ad marketing is an incessant process that many Web sites do to augment their return on investment.

By keeping up with keyword trends and keyword costs and making sure that the costs meet your financial plan and making sure that keywords are not crowded with other campaigns you can be victorious at this sort of marketing. It is difficult at first but when you test your ads with keywords that are connected to your site then you can estimate the efficiency of your ad campaigns and you can get the hang of PPC advertising and can make the right campaigns for your Web sites.

Innovative Way To Manage Your Negative Keywords

Negative keywords are a great way to filter your keyword lists and filter out unwanted impressions for your campaigns. By excluding specific terms that aren’t applicable to the services you offer, you can improve the relevance of your ads and make your campaigns more effective.

In addition to filtering out specific terms in the context of a single ad group or campaign, many advertisers sustain a set of core negative keywords across several campaigns. Examples of these terms might be free or trial — search terms that aren’t capable if you’re looking to sell products on your website. Negative keywords like these don’t need granular management on the campaign level, and we’ve heard from many of you that you’d like a more scalable method to manage these broadly-applicable sets of terms.

Google has introduced a new way to manage negative keywords across multiple campaigns: negative keyword lists. With these lists, you’ll be able to manage a group of negative keywords in your account’s Control Panel and Library and connect them with multiple campaigns.

For example, say you have a set of negative keywords you constantly add to any campaign running on the Search Network. Formerly, you’d need to copy that set to every new search campaign you created in your account. Now, with shared lists, you can just create a single negative keyword list and connect it with each search campaign. If there’s a new negative keyword you’d like to add to all of those campaigns, just add it to your list and it will mechanically update across each campaign. Similarly, if you create a new campaign, you can add your negative keyword list to eliminate all of the necessary terms with just a few clicks.

SEO Copywriting Guidelines For PPC Ads

Pay per click management is a significant part of any search engine marketing campaign. With PPC, you can target customers who are searching for your products and services, driving them to firmly focused landing pages for converting them into customers.

A pay per click campaign permits you to instantly start building a search engine presence. Your PPC ads will appear atop the search results, in some cases even above the natural, organic search results.

Of course, you do have to pay for these ads. You pay by the click. So each time someone clicks on an ad, you’re billed according to the bidding charge for that keyword. And since you are paying per click you get, it’s important that you make sure you’re not wasting any money.

With good SEO copywriting, you’ll have powerful ads that draw clicks and well-written landing pages that turn those clickers into customers.

Here are some easy copywriting tips to follow for your PPC advertising efforts.

• Include the keyword in the ad-Make sure you put the keyword you’re targeting in the PPC ad’s caption. You can even repeat it within the ad text if there’s room for you to do so. This is a good idea for a couple of reasons. First, whenever someone searches for that keyword and your ad pops up, the keywords in your ad will be bolded, making it be obvious more. It also shows the searcher that your ad is pertinent to what they’re looking for.
• Don’t bite off more than you can chew-You only have a very limited space for copy in your PPC ads. Every word needs to provide a purpose. There’s only so much you can do, so try to focus only on the key profit or promise of your products/services.
• Make sure your landing pages bring on the ad’s promise-Your PPC ad should be linked to a special page about the offer made in the ad. Don’t just link all your ads to your homepage. You’ll lose a lot of visitors this way. And don’t make claims in your ads that you don’t back up on your landing page. The two should work together wonderfully.
• Test out different ads-The great thing about pay per click advertising is that it’s easy to test out special variations of your ads. You never can tell what will work until you try it. So mess around with different headlines, different keywords, different profit, and so on until you find the most efficient combinations.
• Tweak the campaign as you go-Pay per click management is a continuing task. You have to constantly monitor your PPC campaign to make sure it’s running as best as possible.

Use these easy tips to get the best PPC results.

Ways To Track Your Pay Per Click Optimization

Pay per Click – PPC is a popular technique of advertising which involves the use of search engines. PPC marketing involves placing the ad with precise keywords in the search engines. This ad will be visible to all Internet users. When any user clicks on this ad, he or she will be directed to the website of the person who has published the ads.

Pay per click optimization helps your website in receiving high ranks and thus you get more visitors. Pay per click happens to be one of the leading Internet marketing devices today. The search engines will show your website on their top searches whenever any user searches for exacting keywords used by you. This will surely boost traffic to your website and thus you will get good business.

It is very important to track your Pay per Click optimization technique, as if not used in proper way; it might not give the preferred results. There are odds that you might lose money if you will not keep track of PPC optimization. For this reason, it is must to examine the market and chose the keywords that are relevant and also in demand.

In order to find keywords that are in accomplishment, you will need to look out for keywords that are high in traffic but low in competition. It is enhanced to mention the specific keywords. For example rather than choosing “furniture” as your keyword, you can choose “customized Italian dining table”. Such specific keywords are termed as long tailed keywords. Now by adding “purchase” to this long tailed keyword, you can give clear picture to users and thus get fascinated parties to visit your website.

Here are more such tips that will help you to track your Pay per Click optimization

• It is necessary to have a deep study about the target market before even launching a new website.
• It is good to do an analysis on what kind of keywords are in demand in your particular market field.
• Choose those keywords that are high in rank but have less competition.
• It is must to give a call to action on the long tailed keywords like by using words like buy, pay, purchase, sale, etc.
• Make sure that the landing pages are in sort so that users who click on your ads are not kept waiting for long time.
• You can ask users for their email address, so that even if they are not purchasing your goods or services now, you can contact them in future. This is identified as lead nurturing campaign.

With little planning you can surely use Pay per Click optimization techniques for your benefit. More than 70% business on the Internet is due to the PPC techniques. Hence this is the best solution for making your website and online business become an enormous success. If you are a new business owner then try to find all the possible information about this very useful technique of marketing. The Pay per Click method of advertising is also an excellent way if you want to get good traffic on your blog.

You Can Test Your Text And Display Ads With AdWords Campaign Experiments

A few months ago, Google launched AdWords Campaign Experiments (ACE), a free tool that makes it easier to test and accurately measure the impact of changes to your keywords, bids, ad groups, placements – and now ads themselves! ACE permits you to run experimental changes on a percentage of your AdWords traffic. You can compare statistics for experiment versus control traffic and receive statistically important results, which tell you with confidence whether your experimental changes improved your performance.

You can precede ad experiments on both text and display ads. Here are some of the components you can test with each:

Text Ads:

• Ad text
• Headlines
• Display URLs
• Calls to action

Display Ads:

• Images
• Display URLs
• Calls to action

You can test text ads against other text ads and display ads against other display ads, but ACE permits you to do more. If your ads are chosen into the Google Display Network, you can also compare the performance of your text ads to that of your display ads on Display Network sites. If you don’t previously have display ads in your account, they’re easy to create with the display ad builder located within AdWords.

In the earlier times, you may have used ad rotation to test ad variations within an ad group. The main variation between ACE and ad rotation is that ACE allows you to decide the percentage of traffic on which you want your experiment to run – giving you more control over which ads show when. Within each split, ACE will value the “optimize” or “rotate” ad rotation settings you’ve set in your campaign settings tab.

Although this attribute is still in its infancy, for advertisers with an curious mind and a desire to constantly improve their KPI’s, ACE is simply a must have. Ongoing testing should be an important part of campaign management and will result in a much more profitable AdWords account, which of course makes for a profitable campaign soon.

Ultimate Tips For Success In PPC With Google AdWords

Many of us want to find something that will facilitate with the creation and running of ads for our business and we want it to be quick and simple. Google AdWords could be the solution as this is what it is all about. Google AdWords permit us to run our ads on Google as well as on our advertising network despite of our budget and we only pay when our ad is clicked on.

The ads in AdWords are seen to be displayed all along with the search results when “users” search Google using your keywords and this show under “sponsored links” and any other additional positions on top of free search results. This is a good way to guarantee that your ads are being browsed by an audience truly interested in your type of business.

The question that may be left now is how you find success in Google AdWords. There are secrets to the trade and eventually things that could lead you your success – ones that may either be given to you by Google Advertising Professionals or ones that you learn through the course of mastering the trade.

One of the most significant things you want to do is to be “specific” because you truly need to give customers exactly what they want and by being specific. This eventually means that you have to be must be particular with the keywords you choose. Remember that if your campaigns the other way – by getting more common – you will only be spending more money and getting worse results because unless you have the procedure that converts very well for the use of generics you will only be wasting your time and money.

Try to understand the quality score that Google added a couple of years ago to AdWords and although they have been a bit vague about it for a long time, they are now more open in illuminating to you what your quality score is. Remember to be smart in the keywords you add where Google tells you your quality score to help you make sure your score never falls into a poor position. This can happen where you are bidding on a bad collection of keywords.

One more significant thing is “tracking” – where Google AdWords appears to be the best system and most suitable way to set up your keywords and track how well they are really performing. Track whether the clicks are in fact giving you sales or converting into leads because then you are able to see which keywords are actually turning a profit for you or not.

Make Your PPC More Efficient By Finding Keywords With Lower CPC

Spending money on online advertisements is easy, making a profit is tough. One way to decrease your pay-per-click (PPC) costs is to target lower-cost keywords. Reducing the average price you pay per click will lessen your conversion costs, which means more money for you. Here are some simple tips on finding the low-cost keywords that will make your PPC campaigns more competent.

1. Avoid generic keyword phrases.

It is tempting to use broad one- or two-keyword terms like “shoes” or “car accessories” in your advertising, as these keywords have a lot of search volume. But that volume makes them very accepted with other advertisers, which increases their cost-per-click (CPC) values significantly. Instead, bid on long-tail keywords – keyword phrases of three or more words that are tremendously targeted and have much lower search volume. Lower search volume means lower costs.

2. Bid on exact or phrase matches only.

If you do not restrict your bids to correct and phrase matches only, you give the advertising network a lot of leeway in where it shows your ads, often matching keywords that are not applicable or are only marginally relevant to your targeted audience, which increases your advertising costs.

3. Target the right geographies.

It is easy to have your ads run worldwide, but if most of your buyers are in one or two countries, why would you dissipate your advertising on the other parts of the world? Local advertising can also drive down costs, again by targeting just the areas where your buyers are expected to be found.

Using lower-cost keywords definitely requires more work on your part, however, both to research the keywords and to produce and manage the resulting advertising campaigns. Expect to spend considerably more time setting up, testing and tweaking your ads than you did before when you used generic keywords. You will want to spend in a good keyword tool or two in order to keep the time and effort to manageable levels.