New Feature To Display Ads Which Provides More Conversion
Google has launched of a new ad rotation setting in AdWords that allows you to optimize for conversions. Previously, we had two options:
- Optimize for clicks: Ads that are expected to provide more clicks are shown more often
- Rotate: Ads are shown more evenly
Now, with a third option, you can choose to show ads that are probable to provide more conversions more often. The more conversion ad is calculated by combining the clickthrough rate and conversion rate.
To use the new setting, you’ll need to have Conversion Tracking in your account, as Google uses this data from that tool to determine which ad is the most likely to receive conversions. When Google does not get enough data to make a decision, then it will show you the ad that is the most likely to receive clicks. If you have Conversion Tracking, the Optimize for conversions option will be available in the Ad delivery: Ad rotation, frequency capping section under advanced settings on the Settings tab of any campaign. Once enabled, it will relate to all ads that appear on Google.
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