Pay Per Click

Ad Sitelinks With New Feature Of Embedded Format

Google AdWords is always experimenting with new formats, enhanced targeting, and other ways to make both Google and all its advertisers a little more money. Their most recent experiment is embedded Ad SiteLinks, which automatically link portions of your ad’s text to sub-pages inside your site.

With the embedded format of Ad Sitelinks, there are no extra lines appended to your text ad. Instead, text in your ad that exactly matches one or more of the sitelinks in your campaign will automatically be linked to that sitelink’s destination URL. With embedded sitelinks, potential customers can pick the part of your ad that applies straight to their current interests and visit the most specific page for that topic.

Adwords

For example, if you sell home goods, your ad may mention that you sell appliances, furniture, and flatware. If you have separate sitelinks set up for the words “appliances,” “furniture,” and “flatware,” those words would be hyperlinked in your ad text, leading potential customers to a page for the specific part of the ad that drew their interest. These targeted destination URLs may encourage more users to click on your ad and make it easier for them to find what they’re searching for when they arrive on your site.

To show with embedded sitelinks, your campaign must be enabled for Ad Sitelinks. Also, your ad must show above the search results, and part of your ad text must accurately match one or more of your Ad Sitelinks. Additionally, embedded sitelinks will only show for ads that don’t meet one or more of the necessities for one- or two-line Ad Sitelinks.

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Friday, June 10th, 2011 google No Comments

Introducing +1 Buttons In Adwords

You can get no better recommendation than one from a friend. On the Internet, everyone can suggest content to friends using the Facebook “Like” button. Now Google also want to help you make recommendations with their new +1 button. However, Google’s button comes with a twist. It will be included within AdWords ads.

+1 is a simple idea. In order to understand how this new feature might work, let us look at an example.

When Brian signs into his Google account and see one of your ads or organic search results on Google, he can +1 it and recommend your page to the world.

Pay Per Click

The next time Brian’s friend Andrew is signed in and searching on Google and your page appears, he might see a personalized annotation letting her know that Brian +1’d it. So Brian’s +1 helps Andrew decide that your site is worth checking out.

Pay Per Click

Google says that there is no strategy to use the +1 button as part of the calculation for Quality Score. However, a well-recommended ad should see a big boost in click-through-rate. You could therefore see an in-direct advantage on your Quality Score and the price you have to pay in order to bid on a particular keyword.

Currently, the +1 button is being rolled out only on Google.com. You do not have to make any changes to your account. The button will be incorporated in your ads when available. Other languages are being worked on and you can be expecting further releases to be announced soon.

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Wednesday, April 13th, 2011 Adwords, google No Comments
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