Ad Sitelinks With New Feature Of Embedded Format

Friday, June 10th, 2011 google

Google AdWords is always experimenting with new formats, enhanced targeting, and other ways to make both Google and all its advertisers a little more money. Their most recent experiment is embedded Ad SiteLinks, which automatically link portions of your ad’s text to sub-pages inside your site.

With the embedded format of Ad Sitelinks, there are no extra lines appended to your text ad. Instead, text in your ad that exactly matches one or more of the sitelinks in your campaign will automatically be linked to that sitelink’s destination URL. With embedded sitelinks, potential customers can pick the part of your ad that applies straight to their current interests and visit the most specific page for that topic.

Adwords

For example, if you sell home goods, your ad may mention that you sell appliances, furniture, and flatware. If you have separate sitelinks set up for the words “appliances,” “furniture,” and “flatware,” those words would be hyperlinked in your ad text, leading potential customers to a page for the specific part of the ad that drew their interest. These targeted destination URLs may encourage more users to click on your ad and make it easier for them to find what they’re searching for when they arrive on your site.

To show with embedded sitelinks, your campaign must be enabled for Ad Sitelinks. Also, your ad must show above the search results, and part of your ad text must accurately match one or more of your Ad Sitelinks. Additionally, embedded sitelinks will only show for ads that don’t meet one or more of the necessities for one- or two-line Ad Sitelinks.

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