I am sure writing offline is completely different from writing for internet. For internet we need to consider both users as well as the search engine crawlers. Writing for search engines need to be a bit aggressive we need to make sure relevant keywords and phrases are included in our copy. Users don't look for keywords or phrases in contents they are just looking for quality information.

Compared to online readers' offline reader are much higher. So it's important to make sure our writing style for offline world is not changed. Personally I have found that my writing style in the offline word has changed somewhat. As the result of constantly thinking about succinct, keyword-driven content - as opposed to padding out articles when I used to write off-line in the 'old days' - I have to be constantly aware when I switch mediums. In many ways, writing offline has helped me to focus on sticking to the subject at hand. Now I am using more sub headings and sub titles even if I write for offline media. I got this habit mostly from writing for websites I feel this is a significant change.

There are areas I have improved writing for the web. When writing for web I need to be more aware of the keywords that need to be included in my copy, this help me to include relevant concepts when writing offline.

Labels: copywriting

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