Everyday 100s of transport related sites are coming online its becoming increasingly tougher to write effective and quality copies that stands out among the 1000s of similar pages that exist out there. Lots of sites target the same keywords to be in top 10 of major search engines. They use the same phrases we use in their copies which makes our life even more difficult. To be ranked in top 10 of major search engines there should be something really different in your copies that other sites don’t use but search engines find impressive.

SEO copywriting for auto-transport sites need to be different , unique, exclusive from all the other related sites, this makes search engine’s job easier when measuring effectiveness of the content. Search engine do not have eyes like human being so they don’t understand the logical calculation as human being do.

To be an effective copywriter for automobile industry its very important that you have good knowledge about the type of Business the website does for which you are writing copy. When you understand the Business you will know what your targeted users are looking for when reading your copies.

For a quality copy prepare a list of auto related keywords including synonyms and antonyms. Once you have an effective list you need to redo the list. Your list will have one word, two word , three word phrases or even more. Take all the unique words occurring in it and prepare a list. Then select all the two word phrases and prepare a list and then 3 word phrases and so on. Once your final list is ready use all the single, double triple word phrases in your copy. This will make your copy a very effective one.

Search engine do not care whether the content is long or short. Content quality is more important for search engines.

An expertise copywriter with complete knowledge of auto-transport facilities and services need to be hired for copywriting such sites.

These are few tips that has to be kept in mind for SEO copywriting for Auto-Transport sites.

Labels: copywriting

Yes, each copy need to be a persuasive copy because the purpose to design each copy is to make the reader read and get engaged step by step to the conclusion.

A persuasive copy is one which is clear, concise and simple that communicates everything to the reader. In a persuasive copy headlines are also required to be persuasive enough in order to grab the attention of reader. The effectiveness of the copy is determined by the flow of copy.

Let's discuss some guidelines to prepare a persuasive copy:

• Copy should be such that never make the reader feel that why they are bothering to pay attention.

• Each and every sentence in your copy should carry the main idea and main purpose of your copy.

• Make sure that all your statements are supported by "reason-why." If any of your statement is not supported by any reason then the reader may loose attention to read it.

• Your copy need to demonstrate a large amount of credibility, using statistics, expert references and testimonials as appropriate. If you don't have enough knowledge about the subject, do better research on that.

• Your copy should clear enough to describe whether you are selling a product or selling an idea. Be bold and firm enough when you present your offer. So that they don't misunderstand what you say.

These are some key elements to prepare persuasive copy. This element will help you to achieve better results.

Copyright issues on web has now-a-days become the important issue. Unauthorized use of your copyrighted materials not only decreases your potential benefit but can also be harmful for your site's ranking in search engines. The search engines do not favor the duplicate content and can also drop the value both the original site and the site that has copied its content.

So therefore, how to protect your copyright is what important for you. Let's know something about copyright i.e. who can claim copyright, what work is protected and what is not and how to secure a copyright.

Who Can Claim Copyright?

Copyright protection subsists from the time the work is created in fixed form. The copyright in the work of authorship immediately becomes the property of the author who created the work. Only the author or those deriving their rights through the author can rightfully claim copyright.
In the case of works made for hire, the employer and not the employee is considered to be the author. Section 101 of the copyright law defines a "work made for hire" as:
1. work prepared by an employee within the scope of his or her employment; or
2. work specially ordered or commissioned for use as:

• a contribution to a collective work
• a part of a motion picture or other audiovisual work
• a translation
• a supplementary work
• a compilation
• an instructional text
• a test
• answer material for a test
• an atlas
  

If the parties expressly agree in a written instrument signed by them that the work shall be considered a work made for hire.

The authors of a joint work are co-owners of the copyright in the work, unless there is an agreement to the contrary.

Copyright in each separate contribution to a periodical or other collective work is distinct from copyright in the collective work as a whole and vests initially with the author of the contribution.

What Works Are Protected?

Copyright protects "original works of authorship" that are fixed in a tangible form of expression. The fixation need not be directly perceptible so long as it may be communicated with the aid of a machine or device. Copyrightable works include the following categories:
1. literary works;
2. musical works, including any accompanying words
3. dramatic works, including any accompanying music
4. pantomimes and choreographic works
5. pictorial, graphic, and sculptural works
6. motion pictures and other audiovisual works
7. sound recordings
8. architectural works
These categories should be viewed broadly. For example, computer programs and most "compilations" may be registered as "literary works"; maps and architectural plans may be registered as "pictorial, graphic, and sculptural works."

What Is Not Protected by Copyright?

Several categories of material are generally not eligible for federal copyright protection. These include among others:

• Works that have not been fixed in a tangible form of expression (for example, choreographic works that have not been notated or recorded, or improvisational speeches or performances that have not been written or recorded)

• Titles, names, short phrases, and slogans; familiar symbols or designs; mere variations of typographic ornamentation, lettering, or coloring; mere listings of ingredients or contents

• Ideas, procedures, methods, systems, processes, concepts, principles, discoveries, or devices, as distinguished from a description, explanation, or illustration

• Works consisting entirely of information that is common property and containing no original authorship (for example: standard calendars, height and weight charts, tape measures and rulers, and lists or tables taken from public documents or other common sources)
  

How to Secure a Copyright?

Copyright Secured Automatically upon Creation

The way in which copyright protection is secured is frequently misunderstood. No publication or registration or other action in the Copyright Office is required to secure copyright. (See following note.) There are, however, certain definite advantages to registration. See "Copyright Registration."
Copyright is secured automatically when the work is created, and a work is "created" when it is fixed in a copy or phonorecord for the first time. "Copies" are material objects from which a work can be read or visually perceived either directly or with the aid of a machine or device, such as books, manuscripts, sheet music, film, videotape, or microfilm. "Phonorecords" are material objects embodying fixations of sounds (excluding, by statutory definition, motion picture soundtracks), such as cassette tapes, CDs, or LPs. Thus, for example, a song (the "work") can be fixed in sheet music ("copies") or in phonograph disks ("phonorecords"), or both. If a work is prepared over a period of time, the part of the work that is fixed on a particular date constitutes the created work as of that date.

One of the most repeated rules of compelling copy is to stress benefits not the features because the more you describe the benefit of your product the more effective is your copy. This is the one rule that has to be applied always when ever you prepare a copy because that's what will prompt the purchase.

The idea of highlighting benefits over features seems simple but it is actually tough to do. Writers should never derive the fake benefits of the product. The fake benefit kills the originality of the sales copy.

Always try your best to give only true benefits of the product in the sales copy. This will build up customer trust towards your product and customer tends to buy your trust worthy products. Your sales copy tends to be effective only when it derive true benefits of the product.

There are some steps that will help you to extract true benefits of the product.

• First, make a list of each and every feature of the product or services.

• Second, ask yourself how will each feature benefit us and in what way it will benefit us.

• Third, get the absolute root of what's in it for the prospect at an emotional level.

The thing you need to keep in your mind while writing a sales copy is sell with benefits that is supported by features of your product. Your promised benefits in sales copy should be strongly supported by detailed explanation of the features.

In copywriting, headline is the first and perhaps only impression you make on a prospective reader. Without the interesting title it will not turn the browser in to reader. Headlines are the key to everything pretty much, getting and grabbing the reader’s attention. Headlines are very important as well when coming down to Google Adwords and creating the customers interest to click and read more.

Things to be considered while developing headlines-

• Decide on the tone you will use in your article and the same should reflect in your headline.

• Develop the headline based on your article i.e. if the article is technical then develop more structured headline.

• Headline that you develop should offer the overview of the article which means it should offer good idea of what the article contains to the readers and make them to read the rest of article.

• Make sure headline is not too long. It should be short and simple.

• Headline should always be easily understandable.

Copywriting headlines can be of any of the following type according to the necessity-

• Direct headlines are very straight forward. They tell what the article is all about.

• Indirect headlines take a very indirect approach. They develop curiosity in the readers mind to know what the content is all about. These types of headlines are more useful in online as they produce double meaning.

• A news headline is self explanatory. A product announcement or an improved version is the basis of a compelling news headline.

• Question headline is nothing but simply asking a question. This type of headline again develops curiosity among the reader to know the answer of the question.

• Command headline tells the prospect as what he is supposed to do.

• Last but not the least; testimonial headline is highly effective because it present proof that you offer great value. These entails taking what someone else has said about you, your product or service and use their actual words in the headline.

This is how your headline needs to be in order to attract the reader to read your article. And by this you will even increase traffic to your site that is again a vote to your site.

There are many questions that are most often asked about copywriting but one of among those is whether the copy should be long or short. Most of the people think that long and lengthy sales letter are not read by anyone. But according to me, I feel that long and lengthy copy is actually read by people because it provides more information about the product. A long and lengthy copy is worth only when it gives all detail information about the product rather than unnecessary thing stuffed in it.

What is the need for long copy?

• To give complete information about the product especially for those products which have more features and benefits?

• To make online buyer to believe that we are genuine seller and sell quality product.

• To increase the sales volume of the seller.

• To overcome every objection of the potential buyer.

There are some important factors that also increase the need for long copy is price point and unusual items.

• If the price of the product is higher, copy requires justifying the product in a better way which in turn will create a need for the product.

• Some unusual item also need clear demonstration of the benefits and features of the product which will help them to make effective sale of that unusual product.

Shopping products, specialty products and unsought products are three categories of products that require longer copy as they need detail description of each product. A convenience product fills an immediate need. So, longer copies are not required for such type of product.

Last but not the least, "the length of your copy will depend on whatever works for whatever you are selling." That means it all depends on amount of information you provide. There is no such rules set up that copy should be long or short. But, it should always be as informative as it can.