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How to improve your English for online copywriting:, Thursday, July 16, 2009
   
 

How to improve your English for online copywriting:

Having good English skills is essential to become a quality copywriter. A good copywriter will have good grammatical skills. Here I would like to highlight few points that can improve your English. I take into mind that you already come from a decent English background. This is article is for people who are already good in English and want to improve their SEO copywriting and copywriting skills.

  1. A primary source for good English. More you read better you get in copywriting. You should make reading has a habit. Utilize every possible chance you get to read English. If you are using regular internet browse other quality news sites and go through the latest news. Read the news don't just read the headlines. Take local English newspapers and read the information from them. Don't hesitate to read when you eat, lie down on bed, listening to music, watching tv etc. Even dont ignore bathrooms its good place to relax and read. My point, make sure you use all possible ways to improve your English. Making reading a habit can push you a long way forward in copywriting.

  2. Writing: Reading helps but writing helps more. When you write something it stays in your mind for a long time. You get a chance to recollect better if you write. So when you read something try to put that into writing it helps. When you write get help for proof reading. If you have a teacher or someone who can assist tell them to proof read and see if there are potential mistakes. People are more than happy to read than write so you can find a lot of people who can read and fix mistakes.

  3. Study Grammar: Grammar plays an important role in copywriting. If you don’t have good grammatical skills you will fail in your copywriting goals. So improve your grammar and tenses by reading more about grammar in English.

  4. Practice: Practice makes a man perfect. We all know this and have come across this some part in our life. More you practice better you become so don't hesitate to make mistakes. The more you make mistakes better you get chance to correct yourself. Once you practice, make mistakes and fix them you will become good in English. I personally write lots of articles, before I never used to be a quality writer now I improved and people recognize me as a good writer only because of my experience in this field.

  5. Experts advice: Go through lots of copywriting and SEO copywriting related blogs and get tips from there. There are good blogs out there than can help your copywriting skills by a long way. I personally go through 10 SEO copywriting / copywriting blogs through feeds and most of them are very informative. You get creative when you get tips from others.


I can list more but the important ones are already in list.

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  posted by Search Engine Genie @ 1:01 PM permanent link   |

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Successful Copywriting For Google Adwords, Monday, July 13, 2009
   
 

The copywriting for Google Adwords has its own particular style and length requirements. Two key factors influence whether your copywriting will be accepted by Google Adwords seemingly mysterious approval system. The first factor is identifying the right keywords so that you will be paying for targeted as opposite to random hits. The second is writing out ads that are tiny, brief, clear and right to the point.


Initial you need to consider your headline. The headline needs to convey one of two things - either the profit or the end result if a consumer goes to your site. In order to devise this you need to outline what your web site's most attractive feature is and correlate them with some key phrases.
The next step would be to try to include keywords into those key phrases. If you've used Overture pay-per-click engine you identify that there is a greater click through rate on search results that use the exact key phrase the surfer types in. The similar thing holds true for Google's AdWords program.


After you have written your ads, your last step is to post your ad and see whether they will perform for you. Google frequently notifies you very rapidly if your ad is disapproved or if they feel it is not performing. An ad that does not act upon for Google is one that is receiving a less than a .05% click through rate.


Winning at copywriting for Google Adwords is a bit like playing a game of finding the best synonyms. Sometimes all it takes is one little replacement, for instance changing the word "small" for "tiny" to increase your click through rate.

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  posted by Search Engine Genie @ 8:57 PM permanent link   |

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