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How to write an effective press release for your site?, Wednesday, October 28, 2009
   
 

SEO press release is a way to deliver series of new events taking place within your company. But SEO press release should be written in such a way that it will rank well in search engines for your keywords and your website will get important backlinks that can increase your position in search engine rankings.

Many people think that press release is old and boring marketing method. This was in the past. But today's press releases are lot more fun. You can include video, links, pictures, social media buttons and more.

SEO Press Release Writing:

Step 1: Identify keywords

Before writing a press release, find out important keywords. If you're writing for a site and haven't found keywords you can find them by using Google AdWords Tool.

Elements of a Press Release:

5 important parts of a press release are as follows:

Title: Include keyword phrase in the title. Title should not exceed 100 characters.

Summary: Give a general idea about the press release in 1-2 sentences. Length summary should not exceed 240 characters.

Body: Body should be written in form of third person. Length should be at least 300 words. Do include 1-2 quotes and 3-4 keyword phrases.

About the Company: Write about your company in 2-3 sentences. Include a link to your homepage in the summary.

Press contact: Do add name, address, phone, Email and website name in the press release. Most of the press release publishers may not accept your submission without contact details.

Step 2: Optimizing the Title:

When creating a title you have to remember two things.

  • Position your search term
  • Make an appealing clickable title

The title of the press release often becomes the title tag. The title of the press release is going to be in big bold letters on the search term.

Step 3: Optimizing the Summary:

Most of the press release websites may ask for a summary of your press release. Try to give additional keyword phrases in the summary that are different than those in the title so that you can maximize exposure of those phrases.

Step 4: Optimizing the body of the Press Release:

Remember these points while optimizing the body of the press release:

  1. Avoid including date so that information doesn't seem outdated.

  2. Some of the PR publishers allow an image. Before putting an image in the press release get approval from the client can they put that image?

  3. Some PR distributors accept anchor text, others only allow http://links. If they allow anchor text, you can delete http://links. Any type of link, try to make it appear in the first half of the press release because readers tend to spend shorter time reading press release.

  4. Include at least one quote.
  5. Try including three different anchor text links in three different keywords. One of the keywords should be linked to the internal page of the site, not homepage.
  6. Always include http:// when writing URLs. If you leave this link will not be clickable in the published press release.


Step 5: Write press release:

Press release has a flavor, style that differs from other types of published media. We can talk about,

  • Press release topics:

Many clients think they don't have anything newsworthy to talk about. But if you go through the site properly, you can get great topics. You can just write about the things that are happening in your business or on your blog that can be considered newsworthy.
You can write about new product, service or program, New published report and new strategic partnership. Make it a point to produce at least one press release a month. In such a way you will come with lot of ideas.

  • Voice:

Nowadays, press release can be published on the web, and viewed by the end user. Always write a press release from a third person perspective. Press release should be very objective.

  • Quotes:
Quotes can be powerful sales tool in a press release.


Go through these points before writing a press release for your site.

  
   
  posted by search engine genie @ 10:13 PM permanent link   |

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Commenting on blogs, Wednesday, October 21, 2009
   
 

Distinctive Blog post:

Write posts that are controversial which can create debate and encourage visitors to comment and voice their opinion on your blog. It would be much better if you can describe your statement with certain facts and evidence.

Try asking questions in your posts:

Ask questions in your post while will enable readers to think and they may reply with some answers.

Comment on other blogs:

Find related blogs in your industry, read their posts and give meaningful comments that may add value. Commenting on others blogs is one of the best networking methods.

Comment on other blogs or forums along with your link:

Do comment on other blogs or forums along with your link and explain why your post is important. By adding link along with the comment, many people will click to your blog and give honest feedback through comments.

Comment exchanges:

By exchanging comments with other people in your industry, both parties benefit.

Comment contests:

You can tell people that if they comment on your post they may win great prizes. Many people will participate just to win the contest.

Fake comments:

This is not the write way to promote a blog. But if you're desperate, fake comments may portray that your blog is active and alive.






  
   
  posted by search engine genie @ 3:35 AM permanent link   |

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Words that can make a sale, Thursday, October 08, 2009
   
 

While writing content for website, carefully choose your words and keywords as it will determine your web page's rankings on search engines and pull visitors to your site. Once visitors visit your site, how do you ensure you make a sale? By choosing, right set of words.

Words make the sale

What are these words?

Credible words:
If you visit various sites they will have words that are overstatements or exaggerated claims. Some words like killer apps, incredible results, never before, world famous, extraordinary features and a lot more words which are followed with several exclamation marks!!! Limit yourself to single exclamation mark where it is required.

While adding these words make sure that you have documented evidence, otherwise visitors will feel the claims are untrue. How can they trust you with their money?

Simple words:
Use information-rich words, quality words, yet easy to understand words.

Powerful words:
Always use keyword rich and targeted words, so that right people could visit your site. This is very important when you're writing descriptions and ads to promote your site, writing headlines and subheads.

Documented words:
Use client testimonials to assure people that you deliver on your promises. Quotes from experts in the field you are writing about, add weight to your statements.

Persuasive words:
Your content should be written in such a way that you sell a product or service. Web is a virtual showroom, where you don't have the advantage of using body language like energetic gestures, smiles that can draw your attention. The words should be in such a way that will persuade visitors to stay, take a tour, look at the services you provide, read customer testimonials etc.

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  posted by search engine genie @ 11:09 PM permanent link   |

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Words that can make a sale, Thursday, October 08, 2009
   
 

While writing content for website, carefully choose your words and keywords as it will determine your web page's rankings on search engines and pull visitors to your site. Once visitors visit your site, how do you ensure you make a sale? By choosing, right set of words.

Words make the sale

What are these words?

Credible words:
If you visit various sites they will have words that are overstatements or exaggerated claims. Some words like killer apps, incredible results, never before, world famous, extraordinary features and a lot more words which are followed with several exclamation marks!!! Limit yourself to single exclamation mark where it is required.

While adding these words make sure that you have documented evidence, otherwise visitors will feel the claims are untrue. How can they trust you with their money?

Simple words:
Use information-rich words, quality words, yet easy to understand words.

Powerful words:
Always use keyword rich and targeted words, so that right people could visit your site. This is very important when you're writing descriptions and ads to promote your site, writing headlines and subheads.

Documented words:
Use client testimonials to assure people that you deliver on your promises. Quotes from experts in the field you are writing about, add weight to your statements.

Persuasive words:
Your content should be written in such a way that you sell a product or service. Web is a virtual showroom, where you don't have the advantage of using body language like energetic gestures, smiles that can draw your attention. The words should be in such a way that will persuade visitors to stay, take a tour, look at the services you provide, read customer testimonials etc.

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  posted by search engine genie @ 11:09 PM permanent link   |

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