Although undoubtedly a difficult and time consuming method, as well as one of the more unreliable ones, natural link building is what powers most of the top websites on the Internet. This method involves developing the most useful, related content that provides the best resources, tools, services, prices, etc. in the industry. By contribution the web community the best possible site, you can gain natural links through the power of having others on the web link to you.
Sadly, this tactic is somewhat usurped by the search engines, as newer sites often fair exceptionally badly in the search results, especially for popular terms. In order to build natural links, people must be exposed to your site. At one time natural link building was the very best method to get traffic and links, but in the current state of search and traffic, it is more of a boost that you use to help convert some of the webmasters & bloggers who may visit your site into link builders.
Building valuable content is no easy task, and building an industry-leading resource is even more challenging. However, the long-term benefits can be spectacular, assuming you have the money and time to keep your resource without proportional income.

posted by sarah @ 10:55 AM permanent link   |

Link building through advertising is exceptionally costly, but it can bring in good returns if properly managed. Make sure as you buy links that you get the click-through rate from the seller for the past 6 months. You must get a lot of other statistics to review as well - make sure to avoid advertising in places where the seller doesn't have good information on click-through rates, visitors, etc. You will also have to work around re-direct scripts, links sent through ad networks etc. As long as you are up front and friendly, you will be able to have some success in this arena as long as you have the funding.

posted by sarah @ 10:48 AM permanent link   |

Search engines typically take into account numerous factors like PageRank of the link page, relevance of the linking page to your industry, look of keywords in anchor text and total outgoing links on the linking webpage. The lesser the outgoing links, the better it is.

posted by steve Sahale @ 9:46 AM permanent link   |

Evaluations are only worthwhile if the results and insight lead to ways to make web sites better. This is a brief reminder of the ADDIE model in which each phase of development requires an evaluation element, with the whole process being a continuous process of design, development, evaluation, and revision.

After completing this module, you will be able to:

• Differentiate between the types of revisions you will need to make to your Web site over time.
• Describe why you need to revise your site's content to meet the needs of your audience.
• Explain the best methods for revising your site's interface and technological design.
• List helpful tips for how to handle overall site revisions.
  

For more information: csc.noaa.gov/wcde/module09/09.htm

posted by Alenjoe @ 10:57 AM permanent link   |

Blogging is a very effective way to get natural inbound links, and by having a personal blog at your website, you can more easily make commentary at other sites that link back to you. DO NOT spam blog comments with advertisement; your goal is to generate an online reputation you can be proud of. Blog owners and guests will not take kindly to blog spam. The key to effective blogging for links is to ensure you comment relevantly & intelligently about the specific subject in the blog. A well thought-out response to a relevant blog or article can bring not only search engines, but more importantly other readers of the blog to your website through the link. If your content proves interesting, you can build much more than just a single link through your comments.
Another important thing to remember is that your link in blog comments could not count at all in the search engines. Many blogs prevent access to these comments or don't offer direct, spiderable links for blog visitors. This, combined with the information that these comments are buried at least 2-3 links deep from the main page means that you should keep your focus on the visitors you might generate, rather than the search engine optimization you might get.

posted by sarah @ 10:39 AM permanent link   |

While server log analysis can provide insight into the effectiveness of Web site content and design, surveys involving individuals and groups provide even greater depth of understanding. And while some people will not have the resources or interest to do thorough analysis of server logs, pathing analysis, etc., most will have the ability to conduct surveys via e-mail, telephone, or personal interview.

After completing this module, you will be able to:

• Outline the steps of a successful survey project.
• Discuss the advantages and disadvantages of several survey methods.
• Describe other indicators of your Web site's effectiveness.
  

For more news: csc.noaa.gov/wcde/module08/08.htm

posted by Alenjoe @ 12:36 PM permanent link   |

Many SEOs feel that automated link building is a safe way to get penalized by the search engines. Well-built and well hidden link networks often bring higher rankings in a little amount of time. The key is to select a source who will offer the following:

1. A distributed network that is not interlinked and doesn't share any C-Block IP addresses.
2. Linking pages that have some relevant content that has been well-linked through a sitemap system.
3. Pages that are as close to naturally-designed and build as possible
4. A company that can speak at an expert level about SEO and the tactics they use to avoid detection - call them and talk to them first; their knowledge and competence could be instantly apparent.
5. Someone you trust and have researched thoroughly - Just ask for recommendations from trusted members of the SEO community.
6. Pages that link not only to your website(s) but to other relevant, related sites as well - even if they are your composition. That way, if you get banned, at least your competition is suffering as well.

posted by sarah @ 10:51 AM permanent link   |

Link Popularity is the real number of links pointing to your website. Page Rank is an algorithm used by Google to decide how pertinent a web page is to a user. It takes into consideration inbound links, content and the quality of the sites connecting to your page from external online sources.

posted by steve Sahale @ 9:48 AM permanent link   |

Link building require dedication and consistent effort. It is the most complex, time-consuming and important task an SEO performs to get a website ranked well. Certain strategies are well known to SEOs, while others are in the realm of the expert or forward-thinkers who puzzle them out.

1.Directories : Although it may seem an clear and tired way to build links, directory use is still valuable and valid. When submitting to directories, ensure to vary anchor text and try to use your keywords in the description and title fields as naturally as possible.

2.Link Searches: This old technique has been honed to a science by many SEOs, but there is always room to get better. The goal is to use Google/Yahoo to search for pages that let you add a link (reciprocal, paypal, etc.) that already have your keyword or some closely related content on them.

3.Usurping Competitors' Links: Although this may sound unseemly, it is one of the most efficient ways to build links, and is commonly practiced. The goal is to locate as many domains and pages as possible that link to your competitors' sites and get those sites to link to you as well.

4.Text Link Brokers: Although initial thoughts about link brokers can give a bad feeling, this new industry can really have a positive value on your link building efforts.

5.Automated LinkBuilding Programs: Many SEOs feel that automated link building is a safe way to get banned/penalized by the search engines. Well-built and well hidden link networks often bring higher rankings in a short quantity of time.

6.NaturalLinkBuilding: Although undoubtedly a hard and time consuming method, as well as one of the more unreliable ones, natural link building is what powers most of the top sites on the Internet. This method involves developing the most useful, applicable content that provides the best resources, tools, services, prices, etc. in the industry. By offering the web community the best possible site, you can increase natural links through the power of having others on the web link to you.

posted by sarah @ 11:18 AM permanent link   |

Sometimes Web site marketing is overlooked, but it is critical to your success in not only getting information to your audience and stakeholders, but in evaluating the effectiveness of Web content.
Marketing efforts can occur both on the Web and outside of it. A large focus of this module is in search engine optimization making Web pages that search engines can index properly.
Module Objectives:
After completing this module, you will be able to:

• Explain why it is important to market your Web site.
• Describe how search engines and Web directories work.
• Discuss methods for influencing how search engines find and display your Web pages.
• Define "keyword density" and "keyword relevancy" and explain how these elements relate to Web page design.
• List steps for developing keywords.
• Create strategies for getting other Web sites to link to your site.
• Utilize simple methods of marketing your Web site outside of the Internet.

For more news: csc.noaa.gov/wcde/module05/05.htm

posted by Alenjoe @ 10:41 AM permanent link   |

This is a main question, which comes in mind of each SEO, link building company and webmaster's that what kind of link page should be on their site or what is the finest way of giving outbound link. Every body needs links and to get it one has to give back some thing in return unless your contents are so good that the site is willingly linked by others. To give back link you require some link page or some extra way of giving outbound links. What method should be adopted for outbound links structuring. In my view you can adopt following :

1. The best way to give outbound link is to give links inside the content page as it is most useful for users who interpret your site contents. This method of linking is usual and long permanent as search engines desire that the pages should be made for users and not for the search engines

2. You can build 4 to 6 resources pages but each page should be on exacting theme and object of the page should match the theme of your site. In such a way you will give the users more related resources on same topic at one place. It will help you in creation an power page.

3. You can also accept the traditional style which is used in research papers as well as books also where links are known at the end of the page referred to as more references and resources. It gives more information to the users about any exacting topic thus enriching their knowledge more. There are many other ways of creation link page but the most common is to have a long page with enormous list of sites on one single page and linking each site with its name or optimized anchor text without having any significance between the sites. Such pages never bring traffic quite we just make it only for search engines, which is no hesitation a Spam. Google mentioned in its SEO guidelines "Make pages for users, not for search engines ". Search engines are well aware of such type of link pages and are absolutely to be treated by search engines as "Link Farm" and will be penalized.

posted by steve Sahale @ 4:15 PM permanent link   |

Getting links can be automatic in some situation. You can sign up with a free service like Linkmetro and get back links from other web sites automatically. I've found that you will get a lot of back links from sites that have no page rank when you go this way. Another way is to put a linking script on your server so that webmasters can trade links with you without you having to do anything.

Web Traffic Tips

1. Another neat way to get links is to join forum that you have an interest in and start participating.
2. Don't make the mistake of joining a group and try to sell something in your first position.
3. Contribute content to the forum and your sales posts will be accepted later.
4. Make sure to put your URL in your signature so you'll get a back link back to your site.

After you have been obtaining links for a while you will want to start checking to see exactly how many links you have. This system works for most search engines and will tell you if your link activities are working.

posted by sarah @ 3:29 PM permanent link   |

Learning about target audiences and developing clear objectives help in guiding towards what content to place on-line. This module looks at appropriate formatting and presentation of content, and presents an overview of the concepts of usability and accessibility.

Module Objectives

After completing this module, you will be able to:

• Define the terms "Chunking" and "Microcontent."
• Explain why you should reduce the amount of content as you transfer it from print to your Web site.
• Describe several parameters that contribute to Web site usability.
• Incorporate ideas into your Web site that can help users understand the purpose of the site and find the information that they need.
• Discuss special accessibility requirements and criteria for determining if a site is accessible.
• Explain Section 508 of the Rehabilitation Act.Describe accepted Web site navigation standards.
• Outline the steps needed to plan and develop a Web site.

This module also provides several links to other sites with good information regarding Web content, accessibility, and usability.
For more info: csc.noaa.gov/wcde/module04/04.htm

posted by Alenjoe @ 11:41 AM permanent link   |

In this focus is in trying to discover who those users are and whether there are specific ones to target.

After completing this module, you will be able to:

• Define a target audience for your web site.
• Describe how to use survey questionnaires and personal interviews to learn more about your target audience.
• Create a user persona to better understand your target audience.
• Adjust your Web site content based on a user's unique persona.
  

For more news: csc.noaa.gov/wcde/module02/02.htm

posted by Alenjoe @ 11:14 AM permanent link   |

A Persona usually includes:

• A name and picture.
• Demographics (age, education, ethnicity, family status).
• Job title and major responsibilities.
• Goals and tasks in relation to your site.
• Environment (physical, social, technological).
• A quote that sums up what matters most to the persona with relevance for your site.

How do we select a name and photo?

You make up the persona's name. Select one that resonates with the team as representing that user group. Be relevant and serious; humor usually is not appropriate here.

For a picture, you can buy or license stock photography, although a more casual photo often resonates more with development teams. Don't make it a picture of someone the team knows. Make sure you have permission for the photo that you use. You can tell that you have a good picture if the team sees it and says "Oh, yes, that would be Jim, the Press Guy" or "Oh, yes, that's just what I see when I think of Rebecca, the Program Officer."

posted by Alenjoe @ 11:39 AM permanent link   |

A persona is a fictional person who represents a major user group for your site. Personas bring many benefits, including these:

• Users goals and needs become a common point of focus for the team.
• The team can concentrate on designing for a manageable set of personas knowing that they represent the needs of many users.
• By always asking, "Would Jim use this?" the team can avoid the trap of building what users ask for rather than what they will actually use.
• Design efforts can be prioritized based on the personas.
• Disagreements over design decisions can be sorted out by referring back to the personas.
• Designs can be constantly evaluated against the personas, getting better designs into usability testing.

According to Forrester, many companies including Ford Motor Company, Microsoft, and Staples develop and use personas and they report many benefits from doing so, including:

• A better understanding of customers
• Shorter design cycles
• Improved product quality

For more info: usability.gov/analyze/personas.html

posted by Alenjoe @ 4:35 PM permanent link   |

We believe in creating a successful linking plan that can transport you targeted traffic and qualified prospects. A successful linking strategy also enhances your expert reputation, raises your Page Rank and propels you to higher search engine rankings. Link building is economical; it can give you an online competitive edge over your competitors without having to use grave marketing money. Having a successful linking strategy in place means you can give valuable information to your users, since your users are directed towards pertinent information-rich sites.

posted by steve Sahale @ 4:03 PM permanent link   |

The goal of heuristic evaluation is to find usability problems early in the design of a Web site so that improvements can be made as part of the iterative design process.
Heuristic evaluations usually are conducted by a small set (one to three) of evaluators. The evaluators independently examine a user interface and judge its compliance with a set of usability principles. The result of this analysis is a list of potential usability issues or problems. The usability principles, also referred to as usability heuristics, are taken from published lists. Ideally, each potential usability problem is assigned to one or more heuristics to help facilitate fixing the problem. As more evaluators are involved, more true problems are found.
Some evaluators try to estimate the degree to which each usability issue potentially could impede user performance or acceptance. This is done to help set priorities for making revisions to the system. However, judging the severity of proposed usability issues has been shown to be very difficult to do. More information: usability.gov/methods/heuristiceval.html

posted by Alenjoe @ 2:33 PM permanent link   |

What is link building really? Link building can be likened to a type of online word-of-mouth. It involves links pointing at your site from other pertinent sites. If you come across a link to another website from a site you know and faith, you will be tending to go after the link. It's almost like a friend recommending somebody to you. Links are of two types- reciprocal links and inbound links.

posted by steve Sahale @ 11:33 AM permanent link   |

Link building is main important as the search engine provides ranking based on link analysis. Increase your site's link popularity by rising your internal and incoming links.
- Register a domain name with the accurate keyword phrase you wish to target, using hyphens to separate the keywords.
- Name web pages after your main keyword phrase. Separate the keywords using hyphens or underscores.
- Internal links : Cross link all your sites and important pages within each website. This will maximize the Page Rank of all your pages within each web site.
- Incoming links that you control : Create several small web sites related to your main site. Each website should only consist of a few pages. Then cross link them all together using the important keywords. Don't forget to include links back to the main site.

- Reciprocal link : A reciprocal link is a mutual link between two websites to make sure mutual traffic.

- Three way linking: Three way linking (site A -> site B -> site C -> site A) is a unique type of reciprocal linking. The attempt of this link building method is to create more "natural" links in the eyes of search engines.
- Multi way linking: Multi way linking is a method used for website promotion whereby websites may create similar one way links that each involves 3 or more partner sites. This provides each site with a one way non-reciprocal link.

posted by sarah @ 10:57 AM permanent link   |

A content inventory is a list of all the content on your site.If you are revising a Web site, start with a content inventory of what is now on the site. Then, use your Web site requirements to create a planned content inventory for the new version of the site. If you are developing a new site, of course, you will only have the planned content inventory.
In any situation, you have to know what you are working with. The content (the information) is what your site offers to your users. You have to know what you are now offering and decide whether each piece of it is still needed; still accurate; and still written in the right level of detail, the right tone, and the right language for your users.
Many Web sites grow by accretion. People keep adding pages to the Web site, but few pages ever get taken away. After a while, if you don't keep a content inventory, no one knows what is on the site. It could have outdated and inaccurate information. It could have pages that contradict each other. It is very hard to maintain a site if you don't have a content inventory.
If you are developing a new site, setting up a content inventory at the beginning puts you on a good path. If you keep up the inventory as the site matures, you will continue to know what is on the site, how old each page is, when each page has been revised or needs to be reviewed, and so on. For more news: usability.gov/design/inventory.html

posted by Alenjoe @ 11:33 AM permanent link   |

The technology behind the World Wide Web, the Hypertext Transfer Protocol (HTTP), does not really make any distinction between "deep" links and any other links - all links are functionally equal. This is intentional; one of the designed purposes of the Web is to permit authors to link to any published document on another site. The possibility of so - called "deep" linking is therefore build into the Web technology of HTTP and URLs by default - while a site can attempt to restrict deep links, to do so requires extra effort. One way to stop deep linking is to configure the web server to check the referring URL using a Rewrite engine

Websites which are built on web technologies such as Adobe Flash and AJAX frequently do not support deep linking. This can solution in usability problems for people visiting such websites. For example, visitors to these websites may be unable to save bookmarks to individual pages or states of the website, web browser forward and back buttons may not work as expected, and use of the browser's refresh button can return the user to the initial page.

However, this is not a basic limitation of these technologies. Well-known techniques, and libraries such as SWFAddress, now exist that website creators using Flash or AJAX can use to offer deep linking to pages within their sites.

posted by sarah @ 11:13 AM permanent link   |

In Contextual Link Building, We give links from blogs posts! We make blog post as per your web site theme having links within post of your web site URL with different anchor texts specified by you! Our long term approach, expertise and quality of links provide you top rankings in search engines!

Google love themed, quality and high power links which are pending from contents related to your industry. In contextual links, PR has not much value. We provide quality based on contents!

posted by steve Sahale @ 10:08 AM permanent link   |

In a usability test, you usually have all users do the same scenarios, which gives you comparative data from several people trying the same thing.
You can also combine contextual interviewing and usability testing

• During a contextual interview, take scenarios along and combine watching users do their own work in their environments with asking them to try a few of your tasks.
• During a usability test, interview users to find out the sorts of questions, issues, tasks they would do with the site. Let the users do their own tasks. Also have the users do some of your tasks to get data on tasks from all the users.

Usability testing in Web site development today is often informal and is often conducted much like a contextual interview. However, usability testing can range from informal and qualitative to quite formal and quantitative.

posted by Alenjoe @ 2:29 PM permanent link   |

Use Yahoo and MSN backlink search results (site:www.domain.com) to place valuable link partners, then just make them an offer they can’t refuse. The trick to this is to study each website that you need a link from and use your judgment to determine whether to use either flattery or bribery to get what you want.

Post comments on blogs still if it is using no follow tags. Testing has exposed that certain search engines still count links that have the nofollow tag. Also, this method will generate some extra traffic from avid bloggers.

Make a resource (directory, tool, etc..) that requires reciprocal linking to a site of your option, and offer login access in exchange for links.

Write an article with simple to follow bullet points and a catchy title, and submit it to Digg, Reddit, NewsVine, etc. The title will take the traffic and readers love lists of tips.

When designing a small-medium sized website make a unique sub domain for each of your products and services and link them to each other. Search Engines recognize sub domains as different sites. This is an effective way to get construct links to your new site.

posted by sarah @ 11:01 AM permanent link   |

* You may have 5-1000 domains that you have, which generates content mechanically or are domains that you been generated by software.

* You have spent money with some SEO software that has created sites that should rank in the engines, but you are lost links to them.

* You are currently using a system that creates many sites and desire to get a return from this
program you now invested in.

* Essentially any domains that have been created by hand or software that is sitting idle and
require getting rankings in search engines.

posted by steve Sahale @ 10:57 AM permanent link   |

On-page optimization

On site vs. off site

On-site SEO includes the specific actions you take on your web pages to increase your search engine position. Off-site SEO techniques are actions you take outside your WebPages to increase your search engine position. Backlinks is one of the most important strategies in the offsite SEO toolbox.

On-site optimization details

Meta tags are very important for your website as it gives search engines more information on what your site is about. Visitors will not be able to see this information but search engines that scour your site will appreciate the tip off. Search engines rely on words and phrases to know what your site is all about which can improve your rank in the search results. There are some important on-site SEO principles to implement: If you're aiming for high search engine rankings, you'll have to focus each page on a particular keyword or key phrase. Once you've identified your target keyphrase, you'll want to write content that includes this keyphrase about 2-5% of the time. Second the domain name is very important as well. The domain name should reflect the main keyphrase for your site and whenever possible be a .com domain.

Meta tags: The most popular tags are title, keyword and description tags.

Title tag: This is not a Meta tag, but it is usually categorized as one because it occurs in the head area of the webpage. For SEO purposes, it's important to include your page's main target keyword in the title so that search engines will know to display your site when a user searches for that specific term.

Keyword tags: Keyword tags include 3-10 keywords that are relevant to your page. If you stuff the tag full of keywords you want be able to rank for more keywords, if the search engines can't determine that keyword is relevant to your content, they may penalize you will lower amounts of traffic.

Description Meta tags: Many sites also make use of description Meta tags, although many SEO experts disagree about whether they actually contribute to your site's SEO. At the very least, description tags let you control the paragraph of text that will be displayed below your site's name in some of the search results.

Anchor text: Anchor text is one of the most important factors you must understand in order to earn good rankings from the search engines. Specifically, anchor text refers to the linked text that is displayed in place of a web address- the text you click on to be taken to a new web page.

posted by Skarmund @ 6:29 PM permanent link   |

PageRank is a measure of the significance of a webpage. Google calculates PageRank by evaluating the quantity and worth of websites that link to a particular webpage. A score between zero and ten is awarded separately to each single webpage on a website. When comparing two equally applicable webpages, the page with the higher PageRank would be the better source for an inbound link.

Please note that not all links from a appropriate webpage have the same impact:

• Location on the page matters: To get the most impact from a link, it should be located within the editorial content of the page, rather than in a footer or side menu.
• Exclusivity also matters: To get the most impact from a link, there must be no or few other links within the editorial content of the page; no more than 1 link for every 100 words.

posted by sarah @ 6:24 PM permanent link   |

Online surveys are structured interviews with users, where you display a list of questions online and record user's responses.

When you conduct an online survey, you have an opportunity to learn many types of information about who the users of your site are, how they use your site, and their opinions about your site. Some information you may want to consider collecting includes:

• Who are the users of your site?
• What do users want to do on your site?
• What information are users looking for?
• Were users able to find the information they were looking for?
• How satisfied are users with your site?
• What experiences have users had with your site or similar sites?
• What do users like best about your site?
• What do users like least about your site?
• What frustrations or issues have users had with your site?
• Do users have any ideas or suggestions for improvements?
  

Surveys can also be used to allow users to rate or rank the features on your site or provide ideas for future improvements.

posted by Alenjoe @ 2:24 PM permanent link   |

Reciprocal Link Building provides good ranking if the sites are connected to the subject of both site. Quality non-reciprocal links to your website will provide added weight to a website.

Reciprocal link building is a huge way to get traffic to come to your site and your ranking will increase with the best sites that are pertinent to your website.

Natural linking with reciprocal link building or exchange of link can occur when you have recognized a site with great information, content that is attractive and update your site on a regular basis. This will help others in your category to want to exchange links with you for the added contact in link building.

When exchanging links you will want to look at a small number of good targets to hit for.

Make sure the site is Google and index by main search engines.

Links that are being exchanged by other sites are also applicable to the subject of the website and your site.

Alexa ranking for traffic is high is a good excellence site. This will bring traffic to your site making the popularity to go up in search engines.

For link exchange or reciprocal link building you will desire to find more quality sites then quantity in the link building for reciprocal.

Reciprocal link building is an on going link building process. Webmaster might get your link down to put with another link. Monthly monitoring of where you have place your link is necessary to reciprocal link building. Once your link is taken down you will want to get their link off your link page as this would on provide them ranking with search engines for one way linking and your site loses.

posted by steve Sahale @ 9:45 AM permanent link   |

Link doping refers to the practice and effects of embedding a large amount of gratuitous hyperlinks on a website, in exchange for reciprocal links. Mainly used when describing , link doping usually implies that a person hyperlinks to sites he or she has never visited, in return for a position on the website's blogroll, for the sole purpose of inflating the apparent popularity of his or her website. Since the search algorithms of many web directories and search engines rely on the number of hyperlinks to a website to decide its importance or influence, link doping can result in a high placement or ranking for the offending website.

Initially used in an essay published in Sobriquet Magazine and link doping has been confused with the related practice of excessive hyperlinking, also known as "link whoring". While the two phrases may be used interchangeably to explain gratuitous linking, link doping carries the extra connotation of deliberately striving to attain a certain level of success for one's website without having earned it through hard work.

posted by sarah @ 4:17 PM permanent link   |

A prototype is a draft version of a Web site. Prototypes allow you to explore your ideas before investing time and money into development.

A prototype can be anything from:

• A series of drawings on paper (called a low-fidelity prototype)
• A few images or pages that a user can click through
• A fully functioning Web site (called a high-fidelity prototype)
  

Prototypes can be built at any time but you should create them as early as possible.

You can start with a prototype of the home page and a few navigation pages to find out if the information architecture you planned will work for your site's users. To learn more, see the article on how to define information architecture. You may also want to base your prototypes on the designs that you are creating by using Parallel Design.

posted by Alenjoe @ 10:09 AM permanent link   |