Importance of text links,

Monday, March 31, 2008

Any webmaster looking to build continuous traffic from search engines should understand the importance of text links and how to use them. First, it is must to understand how most search engines rank websites. A website which is relevant to your content is of high value as well as a website that has many votes for itself. Along with building links you want to make sure that your website is search engine friendly. This includes many aspects of a website such as META tags, accurate spelling, clean layout and unique content.

Search engine send out spiders that follow links within web pages that will index your page within a matter of days rather than paying and waiting for weeks. Text links can be obtained by ways link exchanges, forum postings, social book marking, article marketing, and paid advertisement. Providing unique quality content and tools from your website can generate links from your actual visitors over time. It is always important to place a "link to us" area on your website providing easy to use link instructions to your website visitors as link counts!

posted by Skarmund @ 3:24 PM permanent link   |

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The Link Building Cookbook will be a commonly updated feature on Varied Market Arts, and it will mark the first ever time line of the easiest link building method. Due to the fact that a lot of of these techniques will find thousands to even millions of links, if you examine these posts months from now, I make no assurance that they are still online.

Some of the feature posts in the Link Building Cookbook may be classified as black hat, grey hat, unethical, evil, or even spam. It is up to you to decide if you want to build links from these sites, and to do the study yourself. I personally believe that since a lot of people are using these secret alternative techniques for maximizing their income, I will show the rest of the world them generously on my blog. Feel free to photocopy any segment of the Link Building Cookbook onto your own blog, so long as right credit is given.

posted by sarah @ 11:21 AM permanent link   |

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The text is meaningful, clear and wouldn't need to modify every time when we published a new issue. Using the real title of the newsletter Keyword Phrases in Linking Text is a much better option.

There are two reasons:

Keyword rich text is additional attractive to humans. A casual reader may see 'Latest Newsletter' and say so what? By using the title 'Keyword Phrases in Linking Text' I've told the visitor what the article is about and obtainable two hooks that they might be interested in 'keyword phrases' and 'linking text'. As a result the click throughout rate will be higher.

The text that links to a particular page gives Google and other search engines clues as to what the page is regarding. 'Latest Newsletter' provides little information while the actual title of the newsletter contains at least two jhjhdhbhjk keyword phrases.

posted by suzan @ 11:04 AM permanent link   |

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Best Practices For Link Building,

Saturday, March 29, 2008

Link Building is considered by a lot of people to be one of the most constructive and effective Search Engine Optimization (SEO) method to achieve high ranking on the search engines. Actually, if you have not done or yet to start any link building, you should sincerely consider doing some now or at least contact an SEO corporation that would do the link building for you.

There are various ways in doing link building but not all are fine so you have to be really careful. Link directories are not as efficient as they used to be, but they can still be considered feature links. But not all directories are good to use, and there are a few directories that are still worth submitting to like Dmoz for illustration. A new link building method that is value doing is articles and news submission. Link baiting is a method where the quality of your content is useful or interesting enough that people will want to link to it, thus improving your figures of inbound links and your place in the search engine results pages.

posted by sarah @ 10:37 AM permanent link   |

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Link Building really matters a lot,

Friday, March 28, 2008

Persuading other web sites to link to your possess could be one of the cleverest pieces of marketing you do. It's low cost, highly efficient at driving traffic and it can have a theatrical effect on your search engine ranking. Links are one of the most accepted ways for people to find new sites and so the more quality sites that link to you the improved.

Link building is an essential element of SEO and the links need to have brilliant anchor text and come from pages that are relevant to the linked page. Deep to specific associated pages is better than links to the home page. So we have to optimize for the term epos which is very competitive and link building is one of the areas we require to focus on.

posted by suzan @ 5:24 PM permanent link   |

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  • Brand your news publicize your company, service name in the title. Remember, you want your news release to make you findable.
  • Use dynamic voice and well-built pretense words such as: proclaim, introduces, meeting, launches, opens, etc.
  • Capitalize the first word in the title as well as all right nouns.
  • Avoid terminology and business speaks.
  • One-word titles are objectionable.
  • Limit your title to more than 65 characters.
  • Do not use all caps or exclamation points.
  • Use periods only for abbreviation. Do not add a period at the end of the title. Use single quotes where you would use double quotes in print.
  • "For Immediate Release" should not be incorporated in your title or print. This offline practice is no longer needed when distributing your news online.

posted by Alenjoe @ 11:49 AM permanent link   |

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Link Popularity refers to the number of links points to your site from other sites on the net. Building links is one of the most significant factors in getting top placements on the key search engines.

Building links by means of reciprocal link exchanges is a simple yet very authoritative website promotional tool.

If done properly, increasing your linkage will:

1. Increase your traffic drastically.
2. Improve your visibility in the search engines.
3. Offers an added resource to your website.
4. Save you a lot of advertise money.
5. Save you time.

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posted by sarah @ 10:36 AM permanent link   |

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It's a simple question, but plenty of people get confused by this single one. There's a big difference between outsourcing your link building and buying links. One is a simple exchange of cash for particular links. It's a straightforward transaction - you pay for a particular link; that's all it is. It does not mean that there aren't many different types of links you can buy - there are.

Link buying is generally a bit pretty standard transaction. In most cases, you are renting text links from websites, but you could also be buying reviews or sponsoring a website theme also. The key is that you are making an out-and-out purchase in this way. There is a cash transaction specifically for the link itself.

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posted by Skarmund @ 3:37 PM permanent link   |

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Many links have a greater not direct value than direct value. When someone links to your site it is seen by search engines as a choose of quality. The anchor text and other page elements such as the page title and headers might also help search engines further categorize the link. On image links the image alt text plays the function of the anchor text.

On the marketable web, many links are bought and sold, and thus for search engines to remain pertinent they must find ways to regulate link purchasing. Some of the things you may desire to look for when buying links to assist maximize your ROI and minimize your risks:

  • Are the links direct links? Links that go through an ad server frequently do not help build your link popularity.


  • Is the page on theme? On topic links from business hubs are given significantly more weighting in clustering or community based algorithms such as Teoma's topic cleansing and Google's Hilltop.


  • How many links are on the page? If a page sells an infinite number of ads then the outbound link popularity is split up many ways, and that also could look a bit not natural to search engines.


  • What anchor text can you use? If you can use expressive anchor text then the value of the link is greater since the link text helps search engines appreciate what your site is about.


  • What is the price difference between site wide and individual page links? Generally site wide links may drive considerably more direct traffic, but likely they do not give much additional weight beyond a single link from the best page on the site.


  • What is the PageRank of the page? Generally many people place too much value on PageRank, but a higher PageRank does equate to greater connectivity and somewhat additional value.
  • posted by suzan @ 12:15 PM permanent link   |

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    Having a link placed on a web site for home improvements will bring traffic that is expected to be interested in getting your product, than traffic that comes from a web site or a general links page.

    How do you go about getting these kinds of links?


    These sorts of quality links usually only come about by give and take policies.
    Once you find a web site you would like to link with, just contact them if you can have a link from their web site to yours.

    But another important benefit from having a high number of quality links has on search engine ranking. Major search engines use "link popularity" as a main issue in determining where your site should rank. If your site has a high quality sites linking to it, the search engines can guess it is a popular site and therefore should rank higher.

    The search engines are now starting to look at not only the number of links pointing to your site. The types of links can be viewed in two ways:

    Links pointing to your site from other sites can point out that your site is of better quality and deserves higher ranking.
    That is a good quality of links, with some engines is better than 100 links from sites that are not popular.

    Some search engines can check the content of the sites linking in to your. Therefore, if a site is pointing to yours, this could be looked as saying your site is about some thing .If the content on your site is about something, then this will increase that theme even more and you may be ranked higher on related keywords.

    Quality links refers links from related pages and with high rankings in search engines.
    Building Quality and Relevant back links is a advantage where the visitors from the reciprocal linking site and at the same time boost your websites Page Rank.

    posted by Horshan @ 10:56 AM permanent link   |

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    There are expert SEOs and Link Builders that are doing directory submissions. There are 4 kinds of directories here: pay-for-inclusion, reciprocal requisite, free and niche directories. And there are of course specialist in each one of these. There are about one thousand free SEO welcoming general directories, a list of these and a submission service can be seen here. As for post in reciprocal directories there are both broker and non-brokers.

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    posted by sarah @ 10:27 AM permanent link   |

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    Link renting,

    Wednesday, March 26, 2008

    Link renting is a means to 'rent' the popularity and traffic flow of other sites. You pay a monthly fee in return for a text link that is pointing to your site. In doing so, you can directly and indirectly drive more traffic toward your website. Many major industries such as travel, pharmacy, pornography, and gaming have search results which are hyper competitive and require heavy advertising or aggressive SEO techniques. Some rented links provide great value in direct targeted traffic, whereas some other links provide greater value from the effect they have on search relevancy.

    Most links are rented on a monthly basis with an option to renew at the end of each month. Some link prices can be as low as a few dollars a month whereas some can cost thousands and more per month. There is no single one-size-fits-all way to directly assume the value of a link. Most effective marketing will have risks associated with it, but you can minimize the risks and maximize your return by breaking the value of the link down into its elements:

  • Direct traffic from link renting

  • Viral effect of advertising

  • Effects of link rentals on search relevancy.
  • posted by Skarmund @ 5:30 PM permanent link   |

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    This is a bit that can help you get your blog to the next level. If you do business with site large links with a related blog that has the better PageRank then it will able to improve your blogs. If you have a new blog and want some top blog to deal links with you it is possibly not going to happen without money being exchanged. By trading with blogs that are at the same level as you will be able to move to the next level then deal with those blogs. This will take time but can be worth it. Next way to get a bloggers notice is to write a review of their articles and then link to them. Then when you ask for a site large link exchange they will be more likely to deal.

    posted by Horshan @ 2:41 PM permanent link   |

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    • The best method to promote our site is to encourage others. If you be glad about other bloggers, they will be happy to welcome you. In that case, if you have a blog attached with your site, it would be of great help.
    • When we say something about some sites, find out what others are saying about them. Let them know about your opinion, a track back will be just good to get visitors from their blog.
    • Join in different forums and get links in the signature with an attractive headline.
    • Join in social book marking sites - create groups and encourage the site.

    posted by Alenjoe @ 2:22 PM permanent link   |

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    Link renting can drive important direct traffic. The first things you need to know about a site you force rent links from are:

  • what is the class level of the traffic?

  • how associated is this audience to your product?

  • how much traffic does the site obtain?

  • What is the Quality height of the Traffic?


  • If you do not see any quality inbound links that could designate a problem: or they could get the majority of their traffic from pay-per-click ads. Whatever the case, if you are going to use money renting links for traffic, make convinced you know where their traffic comes from.

    posted by suzan @ 12:39 PM permanent link   |

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    Link Baiting

    This is the single most significant technique. It has mostly to do with good content that gets links the usual way. To keep things easy in this guide I have decided that the whole thing that makes people link to you since of the content on the page/site falls in this category of link baiting.

    Link baiting (or linkbaiting) is the newest buzz word in the SEO world and has come to be the preferred method to natural link building.

    posted by sarah @ 10:16 AM permanent link   |

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    When Linking Experts Go Underground,

    Tuesday, March 25, 2008

    For years I've seen a free as well as flowing stream of information and suggestion about how to build links, along with as the engines have enhanced detection of the junk, the better link builders sustained to succeed while those who sold crappy services to crappy content ran for cover. At least three of the most trustworthy link building strategy started wobbling and in some cases failed from top to bottom in 2007: article marketing/syndication, directory submission, as well as paid links. It's not that these tactics aren't potentially still useful, but rather that the come within reach of you will have to use for each will have to be customized, in some cases even discarded...

    posted by steve Sahale @ 6:12 PM permanent link   |

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    Hilltop is one of the main concepts underpinning Google's search algorithm, up till now its workings and implications are regularly misunderstood. After the villainous Florida Update, many webmasters were horrified as their rankings plummeted; and again, when the strange "sandbox" was implemented, some webmasters could not obtain a Web site to rank well, period. Part of the motive that some Web sites get shuffled out of the SERPs when latest algorithmic features are implemented is that those sites never gained ability in the eyes of the search engines--that is, they were not suitably meshed into their local contemporary communities.

    posted by Skarmund @ 5:39 PM permanent link   |

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    Running a web crawler is a testing task. There are complicated performances; reliability issues are more importantly there are social issues. It's the most breakable application since it involves interacting with hundreds of thousands of web servers and various name servers which are all beyond the control of the system.

    In order to balance hundreds of millions of web pages Google has a fast circulated crawling system, a single URLserver serves lists of URLs to a number of crawlers, the URLserver and the crawlers are implemented in python programs. Each crawler keeps roughly more than 250 connections open at once. This is necessary to retrieve web pages at a fast enough pace. At peak speeds, the system can crawl over 100 web pages per second using four crawlers. This amounts to roughly 600 thousands per second of data. A major performance stress is DNS lookup. Each crawler maintains its own DNS cache, so it doesn't need to do a DNS lookup before crawling each document. Each of the hundreds of connections can be in a number of unusual states: looking up DNS, connecting to host, sending request, and receiving response. These factors make the crawler a complex component of the system. It uses asynchronous IO to manage events, and a number of queues to move page fetches from state to state.

    It turns out running a crawler which connects to more than half a million servers and it generates tens of millions of entries. 'Cause of the vast number of people coming on line, there are always those who don't know what a crawler is, 'cause this is the first one they have seen. There are also some people who do not know about the robots exclusion protocol, think their page should be protected from indexing by a statement like, "This page is copyrighted and should not be indexed", which needless to say is difficult for web crawlers to understand. The vast amount of data involved, unexpected things will happen. (For ex) our system tried to crawl an online game. This resulted in plenty of junk messages in the middle of their game. It turns out this was an easy problem to fix. But this problem had not come up until we had downloaded tens of millions of pages. Because of the vast variation in web pages and servers, it's virtually impossible to test a crawler without running it on large part of the net. Regularly, there are hundreds of unclear problems which may only occur on one page out of the whole web and cause the crawler to crash or worse, cause of incorrect behavior. Systems which access large parts of the net require are designing very strong and carefully testing. Since large complex systems such as crawlers will regularly cause problems, there needs to are important resources devoted to reading the email and solving these problems as they come up.

    posted by Horshan @ 5:02 PM permanent link   |

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    Buying text links is of course a legitimate marketing apply but such links should never be bought on the basis of Page Rank score. It's simply not a helpful metric for such a decision.

    There is plenty of opportunity to buy text links. If you are going to buy text links, then do so based on marketing decisions:

  • Does the site serve your objective markets and offer potential for getting quality traffic?


  • Will your text link be reachable to search engines?


  • Is the content of the site companionable with the products or services that you offer?


  • Is the design of the site expert and do the companies who have already bought text links appear to be highly regarded?


  • Do you have a financial plan and a target in mind? You will spend $x and be expecting sales of at least $y in return.



  • So as a measure of the value of a link, this auction doesn't offer any instant answers. How else could I moderator how much a link is worth?

    posted by suzan @ 12:45 PM permanent link   |

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    Multi way linking is a technique used for website promotion whereby websites may create similar one way links that each involves 3 or more partner sites. This provides each website with a one way non-reciprocal link. This technique has evolved from reciprocal linking. According to Google and Yahoo, the latest search algorithms have evolved to hold less favor towards websites that contain a high percentage of reciprocated links, and a higher favor towards websites that maintain a high level of incoming non-reciprocated (one-way) links.

    The term multi way simply refers to the fact that the link exchange is between 3 or more websites, however each link is singular by only pointing to one other website. Other means of linking that may increase your web presence may also include other indirect methods such as loading images, videos, content or RSS feeds from a third partners website.

    posted by sarah @ 12:07 PM permanent link   |

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    Good incoming links can constantly move the page up in the ranking and act as new way in points to site. Two years ago link exchange was new and an excellent way to obtain quality links. In the reciprocal link trades, it may be less valuable than a one way linking.

    For example getting inbound links to the site has become more significant to attain high rankings in Google. We can get one way links from blogs, news sites, directories, ezines, etc.

    Most popular Link Building Methods are listed below:

    • Link from non commercial sites - Links from .edu and .org sites are good for increasing the site's rankings and are more significant than ever.
    • Relevant Links - Inbound links and outbound links relevancy is more important to rank better.
    • Article Links - Links from the author by-line or within the article that point back to our site will help in rankings.
    • Post messages on forums - Post messages on related forums, make sure they are readable by search engine, while some of them have no-index feature on their page.
    • Publish Press Releases - Submit any new event or recently introduced services in press releases directories.

    posted by Alenjoe @ 11:34 AM permanent link   |

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    Link Popularization,

    Monday, March 24, 2008

    Reciprocal Link: When looking for exchange link, start by visiting a search engine and type your main strategic keyword. You will notice a lot of competitors, but look for complimentary sites. See those sites, choosing only the ones that might be friendly to your link request. Give them a forceful reason to link to your site and be sure to propose where a link might be appropriate. A good plan is to link to them first and point this out, which may help to get a back link.

    Link ability within the Site: There are many ways to do link ability within the site. Basically, you want to give quality resources and outgoing links as appropriate. This can include links to search engines, news sites, etc. Outgoing links can be essential in two ways: they provide incentive for other value sites to link to you when you are previously linked to them, and if internal linkage is done appropriately, it can improve the Page rank.

    posted by Alenjoe @ 2:43 PM permanent link   |

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    Well if you are then my reason here then you'll realize that you don't in fact need just a handful of worth links. That's because you (and everyone else outside of Google, Yahoo

    Now I'm not saying you should go out and buy some automated program that will submit your link to thousands of blogs or forums. I am saying keep with the tried and true manual link building methods.

    I am also saying don't dismiss a site as a prospective link just because it doesn't meet with your own worth standards. After all, who's to say that your quality standards are even remotely close to Google's (or Yahoo's or MSN's)?

    Just because a site has a low PageRank (according to Google's Toolbar) or a low link count (according to Yahoo's Site Explorer) doesn't mean it is a low quality site. There a many many more factors aside from PageRank and inbound link count which are used to measure quality.

    posted by sarah @ 12:41 PM permanent link   |

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    The auction site in problem, when I visited the site, there were 35 live auctions on display with titles such as "PR7 keyword-rich text ad on PR8 tour site + bonus!" for $28 per month for 12 months and "Link on PR8 Home Page"for $200 per month for 4 months.

    I explored a little additional on the site and found some interesting conditions. If I did choose to bid, I did only see the website after I did won the auction. So the main information I had to go on was the reported PR value. Though many but not all of the sellers gave short descriptions of their sites jointly with traffic figures.

    And then there is the small matter of Google's terms and conditions "thou shall not buy Page Rank" or words to that effect. How can Google tell? A text link ad on a relevant site is buying advertising; a text link on an irrelevant site is probably buying Page Rank.

    posted by suzan @ 12:30 PM permanent link   |

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    Why directory submission for your site?,

    Saturday, March 22, 2008

    Search engines like Google and Yahoo will send crawlers to search the web for new sites that come up everyday. If you possess a new site and you want search engines to know of its existence, then there couldn't be an easier and better way to let a search engine know than having it find your site through links in various directories. There are specialized and experienced SEOs and Link Builders that are doing directory submissions. Most of the directories provide one way links, which is beneficial from the SEO aspect of your site.

    Search engines give importance to the number of inbound links to your site when ranking it for a given position during search and one way links are valued more than reciprocal links Thus, directory links can surely give a boost to your SEO efforts. Many directories permit you to add extra links directly to internal pages of your website. You should take turns in linking to different pages of your website using different variations of the phrases which you're targeting on each page. Write a unique and substantial description for every single directory.

    posted by Skarmund @ 1:02 PM permanent link   |

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    Getting links for your site is hard work. You have to get good content; you have to research sites that are ready to link to you. And have to approach them in such a way that your link request stands out from all the rest.

    This takes time and effort, and also cost of money. And to invest money in any linking you got to have a good idea of what links are value to your website. Whether you run your own business, work for a company or an organization, you require the answer to this question.

    So how do you choose what links are worth? This question paying attention in my head when I came across an eBay style auction for text links. Possibly this would be a good way to value a link let the market decide?

  • Link auction website

  • Buying text links is legitimate

  • Compare with Google Adwords

  • Work out the figures

  • A final word of caution
  • posted by suzan @ 12:56 PM permanent link   |

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    There are several ways to enhance our link popularity for our website. Writing articles for the publications and newsletters and press releases are one of the effective ways to drive a back links to our site.

    Before writing an article you should have some definite goals and reasons for writing article. Like you are reading this article for link building process that should be your one of the goals.

    You should have a clear frame of mind that which should be beginning, middle and ending of your article.

    In article title you should include most important keyword. This will develop the odds that your article will turn out to be indexed and listed by search engines.

    Your important keyword should be used thought the content of your article. This will help to get listed in search engines.

    At the same time you should use same keywords together sine some times it become spam.

    posted by steve Sahale @ 12:26 PM permanent link   |

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    How to get links without asking,

    Friday, March 21, 2008

    Sending out link requests to all sites is a time-consuming business. So wouldn't it be magnificent if other sites linked to you without being asked?

    Sound unfeasible? Well, it can be prepared and here are ten strategies to prove it. Why not start 2005 by making sure you use them?

    In a link building campaign, you have to find target websites in the primary place, review them to decide if asking for a link is valuable, identify the contact person and send them a modified link request. If you can do all that in 15 minutes per request, you'll be doing very fine. On that timing, you'll be clever to send out 160 requests in a 40 hour week and with a success rate of say 10%, you'll get 16 links for your efforts.

    On occasion the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to come into sight. Spend time creating content and making your site as gorgeous and easy to link to as possible. There are lots of things you can do to construct your link popularity without sending out link requests.

    posted by suzan @ 6:49 PM permanent link   |

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    Content without links will get you nothing. Start building inbound links and all your problems will be solved. But you can take any crappy site with content build links to it and at least improve your Google juice.

    Content alone will not ensure you any rankings. It wont make sure you any sales. It wont make sure you any traffic. But put one purposefully placed link somewhere else on the Web and point it back to your crappy site with content and you will likely increase your traffic.

    You will likely also increase your page rank and Google's algorithms will jump for joy because they found something of value related to your content even though it's not on your crappy website.

    That how links are more important than content. Even a bad link not a spam link or a "bad neighborhood" link can increase the Search Engine Optimization on your fed-up content website.

    posted by sarah @ 6:40 PM permanent link   |

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    One-way link building is a best way to build your link popularity. One-way linking is hard to obtain vs. reciprocal linking. The benefit of this method is that you do not have to be concerned about linking reverse to the other site.

    Submitting free content to other sites gives a link back to your website, as well as promoting your website through the submission content. Writing articles also help to build your ability as an expert in your field.

    Methods for one-way linking:

    • Write original articles
    • Create a monthly newsletter
    • Business directories
    • Topical directories
    • Join online business associations
    • Press releases
    • White papers
    • E-books

    posted by Alenjoe @ 6:34 PM permanent link   |

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    Build a 101 list. These get Dugg all the time and become "authority documents". People can not resist linking to these (hint, hint).

    Create extensive resource lists for a topic .

    Create a list of the top 10 myths for a category.

    Create a list of gurus or experts. If you impress the people listed well enough, or find a way to make your project look somewhat official, the gurus may end up linking to your site or saying thanks.

    Make your content easy to understand so many people can understand and spread your message.

    Some effort in to minimize spelling or grammatical errors especially if you need authoritative people like librarians to link to your site.

    Have an easily accessible privacy policy and about section so your site seems more trustworthy. Including a picture of yourself may also help build your authority.

    posted by Horshan @ 6:25 PM permanent link   |

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    Sitemap is one of the ways to show a list of urls to the search engines. Link building is a simple approach and excellent concept which should be applied to the sitemap. In search engine optimization, it is considered to be the best possible method to add link to the search engines. The keywords can be added link. The webmaster should make those urls to be recognizable by the search engines by placing the keyword phrase in the link for each page. Don't waste the time and space by writing any descriptions. Get rid of all such things, so that robots can focus on links only. Split the sitemap into series of order. Spiders are used to crawl so many links per page. Generally, the series of sitemaps allows people to include unique pages required, increase the likelihood that each page will be crawled. Come up with multiple sitemap links. Based upon the number of pages in sitemap, give link either to all in your footer or just for main sitemap pages. If the latter is chosen, provide link to all sitemap at the top of the sitemap pages.

    posted by power @ 7:56 PM permanent link   |

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