Article marketing is the latest buzzword for marketers looking to promote their sites and products online. But how do you measure the success of your article marketing campaign?
It probably depends on what you expect your article to achieve for you - better branding, more sales, or more publicity. One way to measure article performance is to check how many times your article has been picked up and reproduced on various sites. As you can see, this makes article marketing a very powerful way of building quality links.

So how do you ensure that your article gets picked up and reprinted by as many publishers as possible?

1. Pick A Topic That's Hot Or Always Fresh
The problem with hot topics is that they also tend to cool off quickly. So while they may get a lot of reprints over a short time, they may get very few reprints once the craze is over. These are the ones that will give you reprints over a longer period of time. I think in the long run, these are more valuable.

2. Target A Large Audience
Another way to get a lot of coverage is write an article for a large target audience or one that is very active online - like bloggers. But again, it's the quality of links back that matters - not the quantity.

3. Craft A Catchy, Relevant Title
A catchy title ensures that your article gets the attention of publishers - the first step to getting your article published. Follow the basic rules of copywriting to make your article interesting and readable. Use your main keywords in your title, preferable in the first half.

4. Write An Article Series
Break up a long article or report into a series of articles so that it becomes interesting to read.

5. Distribute Your Article Widely
Ensure that your article is distributed to the best and most appropriate article directories and announcement lists online.