SEO – Do’s and Don’ts

Do’s

  • Always work in user point of view. Focus the users, not search engines.
  • Navigation paths in your site must be clean. If a visitor explore your site, he should feel very comfortable.
  • Apply labels for all the pages very clearly. Give a brief about it so that your users will understand the page better.
  • Be sure about the information you are publishing in website. All the contents in your website must be helpful for users.
  • Submit sitemaps if you add new pages. This will let the search engines to know about the new pages and getting crawled.
  • Apply text in non-textual content areas such as images, videos etc….
  • Keep an eye on the impact of organic results for your website regularly. Always analyze before and after implementing any SEO factors.
  • Your code must be simple and clean. If it is vary tidy, it is a setback for your website.
  • Instead of targeting homepage for each and every keyword, Create unique page for important keywords and target those pages.
  • Get direct links from sites that have same theme as much as possible.
  • Make sure your site files and folders were following a hierarchical structure. This will increase the visibility of site to the user and as well the search engines. All files were interlinked and you can avoid orphanage files.
  • Search engines won’t crawl script. So make use of CSS more and JavaScript less.
  • Be tolerant until you get the result you expect. Good rankings may take more time. Even if you achieve better rankings quickly, it will vanish soon.
  • Always keep in your mind that each one connected with your business is possibly a link partner, including your customers, your affiliates and your advertising partners.
  • Always read blogs, participate in forums which makes you updated and stands you on top in SEO.

 

Don’ts

  • Do not duplicate your content. Each and every article in website must be unique. Through carelessness you may lead to create duplicate pages. It will always happen in dynamic websites.
  • Don’t use parameters in the url. If it is needed, don’t use too many parameters. Always rewrite urls structure using .htaccess.
  • Don’t have any 404 page in website. Always create custom 404 pages and redirect dead pages to new pages relevant to that old page.
  • Don’t use too much Flash. Search engines will not crawls flash codes. Also it consumes more load time.
  • Don’t have many outgoing links (links to other sites).This will drain the link power of your page.
  • Never involve in any black-hat SEO techniques that will lead your search engine rankings down.
  • Don’t contact vendors for SEO problems and ideas. Their main motto is to advertise a product, not to boost up your rankings in search engines.
  • Don’t fear if your rankings went back. Rankings will fluctuate sometimes, and if your rankings did not bounce back quickly, you need to analyze and implement a better strategy.
  • Don’t rely on untrustworthy expert advice while selecting keywords for your website. Use data.

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Can you kill your competitor?

Friday, September 16th, 2011 SEO Myth Breakers

Google has been claiming you cannot kill your competitor just by adding a few backlinks from a negative network or a list of strong links say 25 which would mean a sudden boost of backlinks for the site.
There was also one interesting webmaster video from Laurence, London who asked

Can I flag spammy links to my site that I didn’t create?
“Is there a process through which a site owner could flag spammy links being built to their site by third parties (by a competitor for example)? How do you protect against sites being penalised for bad links which they have not built?” Laurence, London

Well though Matt and the search team try really hard to identify GBL from BBL. May be the manual team may take over this department of monitoring links along with duplicate content generation.
Check out the testing results here:

Operation Kill Competitor – Successful

But note these test results were able to affect micro sites… i.e a comparatively newly built site which has not seen the old faces of Google algorithm. For the keyword it got shuttled to NF. But for a site that has aged with cloaking techniques, hidden links, bad network of links, link farms… and that which also have a clean set of good back links as backup was not affected.
? Good luck with some competitor *** kicking.

Can I Get Ranking report from google?

Wednesday, September 7th, 2011 google, Search Engine Optimization

TAGS:

Google Sitelinks

What is google site links?

Sitelinks are created robotically, and are intended to offer search engine users with more valuable search results.

When it is orginated?

In the year 2005, Google go ahead by researching with an improved listing in their organic search results that can enhance a site’s visibility and reputation, and drive more traffic.

Sample snippet of google sitelinks

sitelinks

How to access sitelinks?

  • Log in with your webmaster tools account.
  • On the Webmaster Tools Home page, click the site you want.
  • Under Site configuration, click Sitelinks.
  • You will view the sitelinks listed by google.
  • One can block the links as per his/her wish. Google webmasters call this as “demote of links”.
  • We can’t add link of our own. Google sitelinks were automated ones.
  • How google site links benefit websites?

  • Increase a site’s visibility
  • Increase a site’s reputation
  • Provide more traffic
  • Help users navigate your site
  • Get a better understanding of what the site is about before they visit
  • Take a shortcut from Google to the topic that interests them
  • TAGS:

    Google’s pissed off with Bing

    Thursday, August 25th, 2011 Controversies

    Clash of the Titans – I love watching it in real time. :)

    Google’s Webspam team head Matt Cutts gets into a heated up converstation with Harry Shum of Bing. Matt Cutts claims that they have done several tests to prove that Bing is piggy bagging the results as soon as google indexes it. To Prove this Google team created a few dummy keywords and dummy targeting pages in their index. Within 3 – 5 days Bing shows the same set of results for the dummy keywords which were specifically created by Google for testing purposes.

    Google Vs Bing

    Google Vs Bing

    here is a link to the post of the full story: Google Vs Bing
    If you have quite some patience watch the complete video here:

    Check out the snippet below:

    Verizon.net Hacked – Malicious hacker hacks verizon official website

    Saturday, September 12th, 2009 Security
    One of the offical websites of verizon. Verizon.net has been hacked by a malicious hacker. If Large corporations think they are immune i would say they are not. I got the following message. Their website was hacked and loaded with phishing information. Check the following message
    Due to a number of incorrect login attempts, your Citi online account has been locked for your security. This has been done to secure your account and to protect your private information in case the login attempts were not done by you.
    At Citibank, your security is our primary concern, so for your protection, we are notifying you about this suspicious activity.

    If you did not trigger this lockout, please visit Citibank at
    http://static-70-22-153-55.bos.east.verizon.net/cgi/1/web-us.citibank.net/cards/
    and follow the steps on the website in order to unlock your account.

    Thank you for your prompt attention to this matter.

    ___________________________________
    Citibank Credit Cards are issued by Citibank (South Dakota), N.A”

    Can we believe Verizon atleast? Which websites are still safe?

    SEG Blogger.

    [plus1 count="true" size="standard"]

    Know Matt Mullenweg – The Computer Wizard

    Wednesday, September 9th, 2009 Matt Mullenweg

    You cannot be recognized as a full fledged computer professional – whatever may be your qualifications and other accomplishments – if you have not heard or read about Matthew Mullenweg. Matthew was ranked as one of PC World’s top fifty persons on 5th March 2007 and Business Week’s 25 most influential persons on the Web (2008-09) and 30 Under 30: America’s Coolest Entrepreneurs on 22nd September 2008 – not to speak of several other such honors.

    Matt Mullenweg

    Matt Mullenweg

     

    Matthew Mullenweg was born and brought up in Houston, Texas. Beyond this information, we know precious little about Matt’s early days. Matt used to do consulting even while attending school in Houston. He shifted to San Francisco to work for CNET Networks.

    Towards the end of 2005, Matt relinquished employment to found ‘Automattic’ which turned out to be in later years, as the father of WordPress.com, Akismet, Gravatar, bbPress, IntenseDebate and BuddyPress. Matt has been threatening there are more to come. Not content with all these, Matt is currently an advisor to Sphere, WeGame, Rescuetime, and Foodzie.

    Matthew Mullenweg Cartoon

    Matthew Mullenweg Cartoon

     

    Matt Media Coverage

    Matt in Media Coverage

    Matt has been receiving wide media coverage in the form of news items, interviews, radio talks etc. People interested in knowing more may visit http://ma.tt/about/  wherein 105 such listings are found.

    Matt claims he writes code, prose, and music and he is also a prolific photographer. Matt has ample proof to show the world that he is an adept in all these and more. Difficult to believe, but Matt had within the first few months of 2009, traveled extensively to many countries and cities across the globe including South Africa, British Virgin Islands, Amsterdam, Tokyo, Kyoto, Hong Kong, Shanghai, Saigon, Vietnam and Hanoi. To let readers know that photography was a passion with Matt – suffice it to mention that during his globe trotting to these places, Matt had created nearly 20 albums comprising of a whopping more than 2000 photographs.

    If you do not know – then know it nowMatt is the founder and developer of the WordPress, the immensely popular blogging software that runs millions of sites across the globe. As the website aptly defines WordPress as – “WordPress is a state-of-the-art semantic personal publishing platform” Matt claims, and in no exaggerated way, that WordPress is an integral part of him.

    Matt is a much sought-after speaker who ardently shares his wisdom and learning in conferences and other public events. In a single calendar year 2008 alone, Matt had spoken in over 35 cities across six continents. Matt has accepted many speaking assignments at various international forums and has delivered erudite lectures and keynote addresses on several topics including SEO, Web applications, WordPress, Blogging and Social Media, Customer service etc. Some of the prominent events Matt had participated and delivered lectures are listed in his website: http://ma.tt/about/

    Matt has written a plethora of essays and some of his recent ones are:

    The several prestigious projects Matt has associated with include Automattic (there is no spelling error – that’s the way Matt spells it), WordPress, IntenseDebate, Aksimet, Buddy Press and PollDaddy. His selected affiliations include WordPress, Ping-O-Matic, Global Media Protocols Group, Microformats.org, Automattic, bbPress, Web Standards Project and Digital Web Magazine (PHP for Designers).

    Matt must be greatly enjoying socializing on the Internet as he was actively involved in many social networking sites – Me on Facebook, RSS Matt on WP, RSS WordPress.com Blog, RSS Me on Twitter, Me on Dopplr, RSS Me on Flickr and Ohloh. He was also earlier associated with Houston Palm Users Group, Verve Creative Partner, Networking Works and CNET Networks.

    Unsurprisingly, Matt has a great sense of humor and one should not miss reading some great jokes available on his website. It is worth narrating one or two jokes to let readers know what to expect:

    There were these three guys at a football game and it just so happened that they were sitting behind three nuns. They couldn’t see really well over their habits, so one of the guys says, “Man, I wish I lived in Ohio, there are only 25 Catholics there.” One of the other guys says, “Well, I wish I lived in Idaho because there are only 20 Catholics there.” Then the last guy says, “Well, I wish I lived in Oregon there are only 15 Catholics there.” Then one of the nuns turns around and says, “Why don’t you go to hell — there are no Catholics there!”

    Bill Gates is hanging out with the chairman of General Motors.“If automotive technology had kept pace with computer technology over the past few decades,” boasts Gates, “you would now be driving a V-32 instead of a V-8, and it would have a top speed of 10,000 miles per hour. Or, you could have an economy car that weighs 30 pounds and gets a thousand miles to a gallon of gas. In either case, the sticker price of a new car would be less than $50.” “Sure,” says the GM chairman. “But would you really want to drive a car that crashes four times a day?”

    Matt himself admits “In my normal browsing I occasionally come across things that are humorous and I share with whoever I’m chatting with at the time”.

    After reading all about Matt Mullenweg, the readers will obviously be eager to contact our Incredible Internet Hero.  Matt himself explains the couple of ways whereby he can be reached:

    By Land: Matt expresses his love for email messages and makes a realistic promise that you will either get a reply right away or in a couple of months. If you have a WordPress support question, then your best bet, according to him, is to ask on the excellent support forums. 

    By Sea: Matt states AIM is another popular method to get in touch with him. Though Matt detests AOL, he is generous to accede their messaging platform is remarkably functional and usable.

    By Air: Matt lets you the privilege of contacting him on his cell (877) 273-8550 for seeking interview appointments and any other urgent matters.

    Matt Cutts WordCamp Transcript Part-8

    Thursday, August 27th, 2009 Matt Cutts Video Transcript

    Feedburner is another nice tool it will tell you where people are coming from, how many visitors you are getting, traffic data etc.

    slide27

    Ok I have 5 more minutes now let me tell you something which you probably should not do. ( screen shot here ) This is one email I got like in September 2008 be a Google millionaire wow, I have been with Google for 9 years I could filled up and bought their product and made cash if only I had known right. If something looks too good to be true it probably is.

    Anyone heard of this Google money tree thing consumer court got about 478 complaints about them and about 460 has not been still responded to. So they claim you can make 107,000$ just doing searches in Google and yahoo.

    slide28

    This stuff is not endorsed by Google it’s incredibly spammy you join 3$ 78 cents to join and every month you are charged 75$ till you opt-out. That is how it works and that is how it usually goes on with these money tree systems. So don’t be stupid believing all these stuff. There are people who can even claim you can make 107,000$ by tying shoes. People are sometimes dumb they think it’s from Google because they use Google anabolic plans NO it’s not from Google don’t do these kind of stuff. One thing I always saw if you are blogger is, don’t spam. Don’t do things like paid posts it pisses off your users and it’s against Google guidelines and right on top of this slide it clearly says don’t advertise 3rd party sites for search engine ranking purposes.

    slide29

    One other important thing you need to know is keep you wordpress blog updated. We just don’t have time to show an example of this. American Nazi party, is anyone here a pro-nazi any big fans of the Nazis in here. I did think I am bit not a nazi fan myself. SO you see nice things on the American nazi party website you see these 88888888888888888 looks cool huh. See our site is better we have lots of eights but when you scroll down to the bottom of the page you see cialis and other links. What, the Nazis when did they start selling cialis. So now whom do you blame the Nazis or the hackers who added the cialis links on their site. I don’t know it’s not sure Ha ha. Yeah it happens so it’s better that you have good security yourself and prevent such kind of vulnerabilities on your website.

    slide30

    In particular there is this really cool site called save the internet they talk about net neutrality and all sort of stuff but recently when you go to blog/wp-content/uploads/authors/pletal.html you can buy Viagra from this Canadian pharmacy.

    slide31

    And it got to be trust worthy because it claims to be the No.1 drug store in internet LOL. It’s very easy wordpress got methods to do automated updates. Latest versions have much, much better security and because of automated updates it can easily get new versions easily. You just need to take advantage of the latest updates. And if you are a super power user you should be saying I know that but no you don’t. Here is one power tip add a .htaccess to your wp-admin and add this simple code

    slide32

    Well this says that only allow the above Ip addresses to access your admin area you can modify the IP addresses to your own IP addresses. So if they hackers try to exploit and try to hack into your blog they cannot do it because their IP is blocked on your server.

    I take this opportunity to thank automattic and wordpress for doing a wonderful Job. They have come a long way from what it was in 2007. Almost all my wishes are already happening with wordpress.

    slide33

    All of them are already pretty done, automatic updates, protected wordpress content directory and rel=canonical. Well I am not going to talk about rel=canonical because there is nothing to talk. It just tells Google that this is the only page that needs to be taken into consideration and avoid other duplicates formed by similar but different URLs. Rel=canonical is coming with wp 2.8 and above inbuilt so you don’t have to worry too much about it. It just helps you with search engines so that your PageRank is not split between different URLs.

    For more information on Matt Cutts WordCamp Transcript click here

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    Matt Cutts WordCamp Transcript Part-7

    Thursday, August 27th, 2009 Matt Cutts Video Transcript

    Ok let me show you a few quick screen shots

    slide23

    I did a post in my blog where I wrote about how to get free links, how to get free great links, which ofcourse everybody will like free links. The trick was we have something like Google.com/webmasters will show you the posts on your site and who links to it.

    Example: the link in purple ie7-promo-page the one with parenthesis Jeremy is the one who was formerly with yahoo and now with craigslist linked to my blog and the link was broken. Jeremy has got a lot of PageRank and we definitely want that PageRank it’s good to drop him an email to fix the link. You can say hey Jeremy you want to take that parenthesis off and if he does you get a free link. The point is he is already linking to you just the link is broken and needs to be fixed, you can help yourself, so this is a completely free service which you can make use of to get free links. Here you can find out about all kinds of people who are linking to your sites or pages on your sites that don’t really exists. One more quick thing about google.com/webmasters we give you all sort of crawl stats.

    slide24

    For example this is how much time Google takes to crawl your website, here you can see it shows a huge drop down its because I changed the site theme as it does better CSS here

    slide25

    It You can see the amount of changes the amount of pages being downloaded it is pretty handy and will help you diagnose your issues. And Google also helps you set www.mattcutts.com or Mattcutts.com which is also very handy.Here is a quick question anybody uses Google analytics? Ah great that’s lot of users I love you guys. Ok here is something you don’t know about Google analytics. You can click settings on top of the links and this will tell you which blog post gets the most visitors.

    slide26

    This one hacking an iphone anyone want to guess when I wrote that? You know I wrote that in 2007 so how come still in 2009 it’s the No.6 most viewed page on my site? What does that tell me? May be I should go back and update that post because everything in that is probably wrong or may he I should write an other one. Ok here is an other one, one of my top 10 post ( gmail tips ) it’s a old tips page, oh people already know this now so ill throw it down No, people still love it so may be I should write 5 more gmail tips. So when you are sitting on a blank screen and thinking what should I do today?

    You can talk a walkthrough in Google analytics and see what are the pages people like on your site and make sure they are well built and ideal for them. And what about bounces yes, bounces tell you how often people land on your page and then leave. If people come from DIGG they come on your page and then leave so if you try to reduce the bounce on your site that means it will be more visitors and that will be more Business for you if that is what you are looking for. It will result in bringing more clicks to your ads, bring more site usage and bring more business all those stuff. One simple trick which I have on my template is show me the leading posts to my visitors right, someone has just finished reading your blog here is a great article they have one happy feeling about you, what do they do now they leave why because you didn’t give them anything else to do show them some related blog post. There is one blog post they like it, read it if they find something links more from the bottom they might click and read some more. So that is the simplest way to reduce the number of bounces and can lead to people staying longer on your site.

    For more information on Matt Cutts WordCamp Transcript click here

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    Matt Cutts WordCamp Transcript Part-6

    Thursday, August 27th, 2009 Matt Cutts Video Transcript

    Life Hacker – Anybody knows him?

    I don’t think you know him because you spend more time how to be more productive than the actual productive that you get. You like to read about productivity all the time ? big may these guys. Now that life hacker has time they have high quality tutorials and guides. Creative niche, man if you got one good idea that could take you so so, far. Love cats yeah rock on I made it that I love cats. Same way you should google all these stuff all the stuff in this slide ( slide here ) and look at them, these are some of the best ways to burn time in your life they write so funny. One says like they are having sex and their mother walks in and stuff and the other says they have one creative sense so that’s really, really fantastic. So people can draw but this guy can’t actually draw but he is really funny and he knows a lot of science and that kind of stuff and he can just create a niche. Open source can be a fantastic way to get links in my idea. Write a good project people will use it. Case of point wordpress, right? We know how many use word press these days. WordPress doesn’t need any PageRank has an amazing amount of PageRank. Like blogging so any of you guys are blogging this its cool. So some of you are blogging and you get a chance to get 3 or 4 good links while others are just sitting and watching. So did any of you guys imagine what you guys should do when you are in a recession? You should write about it. If you are too lazy you can just write whether you loved this camp or you just hate it. People will love lists so if you write a list of 11 reasons why wordcamp rules you can get links.

    Create controversy if you want to write and be creative writing negative stuffs then its fine people are ready to take your negative energy and link to you. And you know twitter, facebook there are lot of people who get to know each other on these social networks and it can make a lot of difference. So I had the pleasure of speaking to you in this Wordcamp 2009 and one of my funnier paper glance was could you do a podcast. Everyone can do a podcast probably those people are downstairs listening to the other session. But the bigger question was should you do a podcast or should you do a video I bet your picture is hotter than that if you are 6 and above you do a video and if you are 5 and below you do a podcast right. I already said this is a very attractive audience so you are going to publish it on your video.

    slide21

    Now if you see this flip mobile phone, these flips are just couple 100 bucks ( dollars ) and you can make a video in 2 minutes and it can be any kind of creative as you want hot casting or podcasting I really recommend doing video these days because its not that much harder to make a video than it is in a podcast. And lot of people like watching videos this one is like around 15000 views in a day and we literally threw it up and this was just want tweet. I can post a video I didn’t even blog about this and yeah its really easy to do videos and you can drive a lot of attention to your site. And videos tend to rank pretty well in Google.

    I am going to say you this I am not selling anything here I am here telling about wordpress not about blogger and I am not saying Google is the best always use Google go for Google. But there are few tools you need to know about ill just show you few of them. 1st up is website optimizer you should have already heard of them if you are already into power blogging you should try different types of templates and see which one works for you and see which one on investment gives you better conversion. Then you know about custom search engine then you know site search. Here are something very few people know, you can use these 2 tags it will help adsense in your blog post you can place it where ever you like, in archives or where ever you like. So if you are using adsense I highly recommend you add these tags around your post because your ads will become more targeted , people will click on your ad more and you can make more money.

    slide22

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