Google Penalizes Its Own Chrome
Google has penalized its own Chrome browser in the search results, which stunned the entire search engine industry. Google has levied a penalty against the browser due to which Chrome has lost its position in SERP.The 60 day penalty has already taken effect and Chrome is not ranking for keyword like-’internet browser’.
Further, the page rank of www.google.com/chrome has been lowered too. Matt Cutts, Google’s head of webspam team has established the penalty via a post on Google Plus. He has stated that in response, the webspam team has taken manual action to demote www.google.com/chrome for atleast 60 days.Subsequently, someone on the Chrome side can submit a reconsideration request documenting their clean-up identical to any other company would. During the 60 days, the Page Rank of www.google.com/chrome will also be reduced.
The above reaction of Google was due to the fact that the search engine was accused of buying links for promoting their browser-Google Chrome. It was divulged that Google was a part of a sponsored posts SEO campaign dedicated to buying links for Chrome. Nevertheless, in their reaction, Google has denied any information of the quality guidelines being dishonored, as they were conscious of only buying video ads.
How to recover malware hacked sites
Today Malware and hacked sites had become more common factor among our websites. We do suffer once our site got hacked and none of us want to see our website to be “Malware Hacked” or “This website is harmful to visit”. This is not only disappointing you but also your user in turn. Also if this Malware attack to you website is severing due to your lethargy you may sometime lose your ranking in SERP’s too.
Let’s discuss how to recover once your website got hacked.
- Always prefer safe browsing diagnostic.
- Check out for webmaster tools frequently since it gives proper alerts about your complete website that includes malware warning too.
- Login to webmaster tools and click to Diagnostic ==> Malware. Check for the pages that have been attacked by malware code.
- Remove all the codes and upload your new files to server.
- Also go for this option in webmaster tools “Fetch as Google bot”. This will check your page as Google bot and say does your website still have malware code or not.
- Check for your .htaccess code and all you index files which have maximum possible to inject these virus codes.
- Once you confirm that all your files are cleaned up then click on
- Diagnostic ==> Malware ==> Review and send a request to Google to review your website and reconsider it.
- Keep your system up to date and clean your system daily as possible.
- Also update your CMS or Word press to most resent/updated provision one.
- Change your password frequently. Always prefer some tough password using special character that would be strong enough to keep out of hackers.
- Always change your password once your website got hacked.
SEO – Do’s and Don’ts
Do’s
- Always work in user point of view. Focus the users, not search engines.
- Navigation paths in your site must be clean. If a visitor explore your site, he should feel very comfortable.
- Apply labels for all the pages very clearly. Give a brief about it so that your users will understand the page better.
- Be sure about the information you are publishing in website. All the contents in your website must be helpful for users.
- Submit sitemaps if you add new pages. This will let the search engines to know about the new pages and getting crawled.
- Apply text in non-textual content areas such as images, videos etc….
- Keep an eye on the impact of organic results for your website regularly. Always analyze before and after implementing any SEO factors.
- Your code must be simple and clean. If it is vary tidy, it is a setback for your website.
- Instead of targeting homepage for each and every keyword, Create unique page for important keywords and target those pages.
- Get direct links from sites that have same theme as much as possible.
- Make sure your site files and folders were following a hierarchical structure. This will increase the visibility of site to the user and as well the search engines. All files were interlinked and you can avoid orphanage files.
- Search engines won’t crawl script. So make use of CSS more and JavaScript less.
- Be tolerant until you get the result you expect. Good rankings may take more time. Even if you achieve better rankings quickly, it will vanish soon.
- Always keep in your mind that each one connected with your business is possibly a link partner, including your customers, your affiliates and your advertising partners.
- Always read blogs, participate in forums which makes you updated and stands you on top in SEO.
Don’ts
- Do not duplicate your content. Each and every article in website must be unique. Through carelessness you may lead to create duplicate pages. It will always happen in dynamic websites.
- Don’t use parameters in the url. If it is needed, don’t use too many parameters. Always rewrite urls structure using .htaccess.
- Don’t have any 404 page in website. Always create custom 404 pages and redirect dead pages to new pages relevant to that old page.
- Don’t use too much Flash. Search engines will not crawls flash codes. Also it consumes more load time.
- Don’t have many outgoing links (links to other sites).This will drain the link power of your page.
- Never involve in any black-hat SEO techniques that will lead your search engine rankings down.
- Don’t contact vendors for SEO problems and ideas. Their main motto is to advertise a product, not to boost up your rankings in search engines.
- Don’t fear if your rankings went back. Rankings will fluctuate sometimes, and if your rankings did not bounce back quickly, you need to analyze and implement a better strategy.
- Don’t rely on untrustworthy expert advice while selecting keywords for your website. Use data.
The Most Searched Celebrities of the Year 2011 in Bing
Canadian Pop star Justin Bieber was the most queried for person in Microsoft’s Search Engine Bing in the year 2011.
The singer Justin Bieber ranked sixth on the list in 2010 but managed to walk off with top spot from Kim Kardashian in 2011.The major reason could be Justin Beiber’s high profile performances and ongoing My World Tour through Europe, Asia and America.Additional factors could be the release of his second studio album “Under the Mistletoe” and the release of his film “Never Say Never”.
Jennifer Aniston climbed from number 9 in 2010 to number 3 in 2011, while Katy Perry, Jennifer Lopez, Lindsay Lohan, Britney Spears, Megan Fox, and Miley Cyrus made their debut on Bing’s most searched-for celebrity list in 2011, replacing many of last year’s top 10 celebrities – Sandra Bullock, Jesse James, Michael Jackson, Tiger Woods, Barack Obama and Kate Gosselin.
Top 10 Most Searched Persons in 2011 according to Bing:
1.Justin Bieber
2.Kim Kardashian
3.Jennifer Aniston
4.Lindsay Lohan
5.Jennifer Lopez
6.Britney Spears
7.Katy Perry
8.Megan Fox
9.Lady Gaga
10.Miley Cyrus
Local Business Competition Heating Up – Sign of Things to Come?
Getting your website listed in local listings is becoming one of the latest trends followed by small business owners. The Google mantra has always been think local and that trend sure seems to be catching up.
Adwords showed the start of things to come initially it was just like a classified ad and now Google have made it more sophisticated with a range of features for their clients. The adwords industry is now in a different state where people are ready to hire adwords expert on analyzing the keywords to buy and decide on the rates for them.
Google have been doing their part to upgrade be it the release of adwords express or the free phone support provided for adwords customers. Google are making every effort to make sure that they connect to people who are not exposed to adwords to by guiding and explaining to them about the process.
Google has been encouraging small business owners to post videos on youtube and also have launched a program called “Get your business online”
Social media sites too have taken up ads as a source of revenue. One can see a number of ads in the most popular social network Facebook.
The competition now heats up between social media sites, search engines and other networks. Now local businesses better pull their socks up and get listed online and gain exposure as today without the web your company might be almost invisible and with exposure online your competitors will find you almost invincible.
Finally all local businesses do have a look at this quote
“Three years ago, only 54% of small businesses had websites. Now 82% do”
So what are you waiting for, as Google says “Get your business online”
Ranking after Google Caffeine Index – Panda Update 2.6
Google had started changing its result from Google’s revised indexing process called Caffeine which had put in to work on June 2010 and a new ranking algorithm called Panda Update 2.6 November 2011.
The idea about Caffeine indexing change was to make the Google search index not only as static also more dynamic and produce newer and updated results based on search results. Basically you don’t get the same historic page that not been changed since Adam was a boy. Indexing is quicker and updated pages are displayed faster in the SERP’s.
To couple with this a special Google ranking freshness algorithm which one would think compare the indexed pages on before and after state and give preference to pages that are updated.
This freshness algorithm is going to give particular emphasis on topical and current issues such as news items and sport and things like reviews, recipes and tutorials.
This would be an encouraging method to produce updated quality information. The page rank has also been adjusted noticeably and it will be redistributed to other sites – not sure yet this is also another mini panda update in November or new algorithm part of Panda. But, no doubt that it shakes things up again.
Freshness algorithm with new improvements for ranking algorithms in Google search:
- Snippets : The content from page text in the snippet will be more than the header/menu part in time when Meta descriptions are not given.
- Page Titles : Page title relevancy is increased in importance that provides more emphasis on anchor link text to the page if the page title is relevant to the page.
- Refining official page detection : Better page ranking is given to the pages that are the official source of the search.
- Retiring a signal in Image search : Providing less emphasis on images are referenced by large amount of pages.
- Improvements to date-restricted queries : Refining the efficiency and accuracy of date base results in effective manner.
Google Introduces ‘Schemer’ – Discover New Things To Do
Google is now working on a new service that aims to rally round people to discover and share things to do in the offline world. Dubbed “Schemer“, the new service which is in beta seeks to assist any activity one would want to do together with other people.
Schemer is based on a simple yet a prevailing concept: schemes. A scheme is any activity one likes to do.Participants can choose “I want to do it” to save the scheme for later and let friends know one is fascinated by a particular activity. Once the person is finished doing a scheme, one can choose “I’ve done it.” Schemer will record it in your list of accomplishments and other schemers will be able to discover from your experiences. Over time, Schemer will recommend new schemes customized to your interests and assist you do the things you want to do.
The Schemer team has hooked up with some accomplices such as Bravo, Entertainment Weekly, Lifehacker, National Geographic and Zagat.
However Schemer is presently in beta and available by invite only. Users can request an invite at www.schemer.com
Utilize Keywords Proficiently in Blog Posts
The use of keywords in the appropriate manner is vital from SEO point of view while posting contents in blogs.Here are a few suggestions to use the keywords in the best way in a blog post.
1.One keyword for every post: Settle on a list of keywords to use with your site, then select one particular keyword for each post.
2.Make use of keyword early on: As much as possible,include the term in the title and early in the post. Basically, use the keyword term early, rather than later.
3.Repeat keywords: Use the keyword in your opening sentence. Then, depending on the length of the post, utilize the term again in the body content.
4.Link the keywords to additional content: When possible, hyperlink the term to germane content. That could either be other posts inside the site itself or on other sites.
5.Incorporate H1 headers: Place your top few keywords into level 1 headers, known as H1 tags in HTML. Most blog platforms will routinely place the blog title inside an H1 tag. If that is not the case with your specific platform, it may be possible to edit the style sheet to rectify the problem.
6.Utilize Tags and Categories: These are not only used for organizing content within a hierarchical structure, but are also keywords themselves. When it comes to creating categories and tags, think of keywords.
7. Don’t go over the top with keywords: If you have the keyword in the post URL, title and body copy a couple of times, that should be adequate. Shun keyword stuffing your posts, which could lead to SEO penalties from the search engines.
YouTube Schools – Education for Gen Next
YouTube Schools
While the webmasters around the world are trying to get educated about Google and its search algorithm. The search giant wants to educate people through its recently acquired possession the famed video sharing website YouTube.
The latest one hears is that Google are launching YouTube for schools and their idea behind it is to make educational videos available to the students. Having stated that one has to realize that parents as well as the teachers would love to ensure that adult content is not exposed at that adolescent age. So the schools too face a tough challenge of having to rework their filters.
Teachers all over the world should have a look at http://www.youtube.com/teachers where one can find instructions on how teachers can create videos, playlists to educate their students. Schools should gear up and register at youtube.com/schools and start making their presence on the video sharing site. Also YouTube.com/edu is one section that all teachers/students must have access too as it’s a wealth of knowledge.
From the search engine optimization point of view once the schools allow access to YouTube, there will be a huge amount of videos which will be a rage among schools/students. If one can make an educational video about a product on the site, the chance of getting hits and promoting the brand hugely increase. However this is just the beginning of things and too early to predict the future of YouTube schools, so let’s just hopes the education system educates itself by allowing access to this innovation of Google.
Google Improves Flights Search: Travel Marketers Need To Work More With Seo
Google has made improvements to its Flights search feature and SEO marketers need to monitor this update as it could mean their organic listings are pushed down in SERPs.
Google lately rolled out updates to its Flights search function that will enable searchers to view information directly on SERPs.
Furthermore, the information will take account of the cost of airfare and schedules. Marketers in the travel industry need to take note of this expansion as it means they’ll need to develop their SEO efforts if they want visibility on flight-related SERPs.
Searchers can modify their query by city, time and date and effortlessly scroll the page for all flight information.From there on, users can click directly to an airline’s website in order to purchase their tickets.
The feature is not completely live yet and it is only accessible to selected U.S. searchers at this point. It builds on Google’s earlier flight search feature that pushed travel companies’ organic listings well beneath the fold.
Including the wide range airfare information will assist Google to improve its appeal for searchers looking to book a flight, though Google needs little help in terms of dominating the search market.