How to write effective hyperlinks

A hyperlink is a more convenient way of jumping from one page to another. That’s all hyper linking is on most websites.

Don’t use these link phrases as they are not meaningful
Click here to enter
Click on this
Select this

Know about different country rainfall statistics for 2001 and 2000
is better than
Click here to know about rainfall statistics

See rainfall statistics

Good web writing

Always use immediate language as internet is here to stay:

Be active:

Always use active verbs in the present tense: So instead of:

Lot of comments was received by us

Say

We received lot of comments.

Be positive:

Always be upbeat. If you say:

Due to high number of comments we receive, we can’t respond to every email.

It makes your respondent feel why bother? It’s better to say:

We read customer’s comments with interest, even though we cannot respond individually. Thank you for helping us in making this a better site.

Be direct:

Go to clubs to make friends, have fun and learn.

Is easier to understand than:

If you want to make friends and you are a fun-loving sort of person who likes learning, then click on the club button at the top of the page.