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Long tail keywords – SEO copywriting.

Why should you focus on long tail keywords in SEO?
A long tail keyword sounds counter-intuitive, but they are highly valuable, if you know how to use them right. Easier and profitable to target, they are the specific keyword phrases more likely used by visitors when they are closer to a point-of-purchase. That being said, it is very important to use specific long tail keywords that are relevant to your audience. With shorter keywords, a fierce competition for rankings exists, however, leveraging and smartly implementing long tail keywords has several advantages. Most importantly the ROI will be proportionally much higher compared to shorter keywords. And the best part is that you will be attracting a larger group of audiences than that of your less-savvy competitors.
Understanding the value of long tail keywords  
Long tail SEO is a white-hat SEO process and it is all about targeting search terms that are less competitive and highly specific. Seeing that search queries for long tail key terms are high, just about 70%, taking control of them is said to add weightage and value. So long tail keyword, definitely deserve your focus!
Why should you target long tail keyword?
There are several reasons as to why you should target long tail keyword and listed below are some of the most important factors.

  • Fewer competitions and easier to rank for: In view of the fact that these keywords are explicit to a particular business, the competition will be between you and the others who share your niche. Another important thing is that they do not require much effort to rank well unlike other high-ranking keywords. Given that common head keywords face tons of competition, it is easier to rank specific long tail keyword.
  • Consistent organic traffic: Several studies confirm that these long key terms make up a larger part say more than 70% of all searches performed on the web, with very few left for the generic one word or two words keyword. This is mainly because there are millions of unique keyword combinations that can be comprised with more than three words.  Giving you an endless possibility, these key terms will help widen your horizons for writing articles and creating landing pages pertinent to your niche. As a result, you will end up receiving more and more organic traffic from searches for those particular key terms.
  • Increasing conversion rate and high-quality traffic: In general, visitors who look for for descriptive long-tail keywords are more competent and therefore convert better compared to those coming from common searches. Having said that, conversion rate for long tail keywords are 2.5x higher than generic keywords.

Concluding remarks
Training copywriters for SEO success is one of the best things you can ever do for your business online. So start by structuring it out and optimize to see desired results. Now that you are aware of the importance of long tail keywords, make sure that you take the effort to train your copywriters on how to best pull it off.

 

3 Secrets To Powerful Social Media Copywriting

secrets-of-social-media-copywriting

When we talk about copywriting, one can hardly count all styles of copywriting. The reason is that they exist in a plenty and it’s indeed a tough task to count them all in a single go. Though these copywriting styles stand on the same fundamentals, but there is a slightly different process in every writing type, depending on the purpose it is meant to fulfill.

One such persuasive form of writing which is trending these days is social media copywriting. As the brands have been trying to get their potential users from these channels, they can hardly imagine their campaign’s success without this sort of writing. In here, you will come to know the powerful social media copywriting secrets that distinct it other forms of writing that you may not have figured out before.

  1. It’s All About Brevity:
its-all-about-brevity

Social media writing revolves around brevity, since the posts are usually very short and to-the-point. These posts are read by millions of people who come across looking for the information of their interest. Interestingly, the number of users who want to stay updated to certain information prefers to read a brief social media posts and the longer ones are usually ignored as they fail to grab the attention of the readers. So, it makes the copywriting a bit different from other writing types and only an expert copywriter in this niche can well serve your purpose.

  1. Concise & Catchy Posts Are The Way To Go:
concise-and-catchy-post

Since the social media posts are written in concise, they need to use powerful words to grab more eyeballs on the social channels. Eye catchy titles with pixel-perfect images are the keys to stand out your posts in the online sphere. If blended with the creative videos, your posts could go viral – giving your brand a reach that you have always wished for! These are the elements of the success of your online social media posts that should be wisely used to get the online reach.

  1. User Need Is The Secret Recipe For Success:
user-need

No matter how eye-catchy titles and extravagant words you use in your posts or how briefly you have written them, the users won’t come back again to your future posts if they don’t find your posts useful. If you wish to win the trust of your readers, relevancy is the key. A social media copywriter has to understand the needs of the users and deliver the same through his posts. The success is the obvious by-product of it.

Conclusion:

Lastly, though your sole aim is to turn your readers into your customers, but still, you will have to stay neutral while conveying your brand’s messages through social media posts. People tend to ignore direct advertisements and for this reason, it would be better to present the information in your social posts as a solution to their existing problems. It would help gain users’ confidence and lay a healthy foundation for a long term relationship. This is when you will unleash the full potential of your social media copywriting.

COPYWRITING VS. CONTENT WRITING: HOW IT DIFFERS IN SEO?

Many people think Copywriting and content writing remains one and the same but there exist the distinction between copywriting and content writing. The difference actually lies in the goal of what the written text is designed to achieve.

Copywriting- Copy is the written text that is designed to sell something, which means that copywriting is the practice of writing the text with the means of selling a product or a service. Here is a basic outline of how the copywriting structure has to be:

  • The first paragraph must introduce what is being sold.
  • The following paragraph must highlight the advantages and benefits that the product or service offers.
  • The end is defined by a clear call to action aimed at the reader (“call now,” “schedule an appointment,” “ask us for a quote”).

Content writing- Content is the written text that is designed to inform, educate and engage people. The quality of content is defined by its ability to effectively reach the audience, rather than to sell them. When content is used for marketing purposes, it should follow the principle that you earn the readers’ trust before you try to sell to them.

Wednesday, April 16th, 2014 content, copywriting No Comments

Organic SEO Content- Facts to be considered

A sound knowledge about the basics will take you forward and always be confident and work hard keeping in mind that your content will be indexed and rank well in the SERPS and also motivate your fellow audience.

Ensure that your content meets all the below requirements:

Key Word – Your page topic should be well defined with the apt keywords hence search engines can indicate you based on the search query. Keyword phrase will display in the title.

Primary Keyword – A summary about your entire website, what you offer is the primary keyword and should highlight at the beginning of the title. For Eg if you are providing welding equipments, this would be your primary keyword.

Search Query– Users always browse internet mostly for the answers for their queries or for some other information. Make sure that your content provides answers right to the questions that the users have raised.

Meta Description– This stands as an indicator which intimates the potential visitor what they can receive from your site. The targeted keyword or phrase will show a visitor how relevant is your content with regard to their search query.

Article body
Keep in mind that your content should grab the loyalty of its readers by engaging them and also should meet the purpose- deliver information, get products sales etc. Above all it should rank well for the primary and secondary keywords and phrases.

Size/Words
If your content is for a website it shouldn’t exceed 300 words. You can have 400 words for a Blog post and 500 words for an article.

Links
Don’t give too many links. The ratio 1:150, ie, you can give one link for every 150 words.

Impressive Headline
Make an impression by using a catchy headline or title that will encourage the users to proceed.

Key Focus
Your content should focuses on vocabulary (using the right keyword), psychology (Consumers interest level) motivation (marketing element).

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Wednesday, May 18th, 2011 content, creative writing, SEO copywriting No Comments

What is quality content in SEO Copywriting?

Everyone is highlighting the importance of quality content which paves way to ranking but no one has explained on how to write good content or what attract the fellow readers. Mostly a novel content which no one has discussed much might woo readers as far as the newsworthiness is concerned. On the other hand a topic that has been widely discussed may get popularity. But in both cases readers will only see something useful to them, so decide on a topic which you would like to get answers for or interested in.

Another factor is that how will you write appealing and engaging content about the same topic/client.

Remember if you keep writing the same topic with little changes it will be less successful in the SEO point of view. Newsworthy content always catches the attention.ie, a topic that has to do something with the current trend will attract people. The article shouldn’t be too lengthy that people get bored reading the whole stuff. It should be concise and not repetitive with same keywords. It should certainly make some sense which means that it shouldn’t be a keyword stuffed article which explains a topic that has been already discussed.

Undertake a thorough research about the topic which you are attempting to write and list down all the important facts pertaining to the same. Pay attention to the words that you choose to explain the matter so that it will be likable as well as convincing to the readers. Provide an informal touch to the topic in order to grab the personal sense to draw more readers towards your article.

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The essentials of Good Writing

An SEO Copywriter has to impress both the reader as well as the search engines. You may generate wonderful content, but it may not hit your target unless you use apt words and phrases that are relevant and attractive to your users or potential customers.

One should always give importance to the language elements while preparing content. Colloquialism has invaded English language. It is advisable not to use colloquial terms in SEO copywriting.

  • Word choice is very important, For e.g. In informal writing we use words such as “kid”, ‘how come”, ‘quote’ etc meanwhile in formal writing we use ‘child’, ‘why’ and ‘quotations’ respectively. An informal style may make listeners feel more comfortable when you are speaking, but a formal writing style can make a good impression. Please pay attention in selecting words to convey your message. For e.g. use ‘adorable’ instead of ‘cute’, ‘film’ (movie), pretty (fair).
  • It is also very important to avoid contractions in formal writing, for eg Use ‘Cannot’ instead of can’t.
  • In formal writing, the pronoun “I” is replaced by the pronoun “We” and this is known as the royal we or editorial we. The pronoun “You” is generally avoided in formal writing when it refers to people in general.

Eg;  You should sleep eight hours each night. (Informal)

One should sleep eight hours each night. (Formal)

  • Avoid starting a sentence with a coordinating conjunction. In the written language, coordinating conjunctions such as “and,” “but,” “so,” or “or” are meant to join words, phrases, and clauses. Develop short, choppy sentences into longer, more graceful sentences with conjunctions.  Formal writing generally uses longer sentences, which add variety to your writing and can be effective when paired with short sentences; the contrast grabs the readers’ attention.

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The significance of Keyword for SEO Writing

For SEO, the content should be strictly focused on the topic and centered on the relevant Keywords. Search engines crawl the relevancy of the page based on the keywords. Do not assume that they just see the keywords alone. They are smart enough to evaluate the significance of the keyword with regard to the entire content. Spamming with keywords will never work, in fact it will have a negative impact on the content, ie you will no longer be noticed by search engines. It is crucial to research and be creative to find and use keywords especially in the online world because it  dictate whether you attract browsers or buyers, information seekers or product and service seekers, and finally, keywords even help to determine how many visitors you receive from search engines.

Before writing the content a careful analysis of the competitor with respect to the content and keywords is vital. Also there is no point in writing a large content with unnecessary explanation. Users will get attracted to quality content and also in the very first paragraph itself you need to provide the summary of the article by following the journalistic norm ie, the content should be in an inverted pyramid style including 5 W’s(WHAT , WHO, WHY WHICH, WHEN, WHERE and 1H (HOW).

Title is the first thing that a potential visitor will find in search results. Keywords should begin with the title in order to woo the search engine and also the users. Also important is the Meta description which induces whether or not you get the click and it should be limited to 165 characters so that the full description will be visible in search results. A keyword density more than 5.5% will be considered as keyword stuffing, and certainly irritates Google.  Keywords alone cannot take your site on the top slot on a search result page but using the right keywords plays a great role in getting search engine traffic.

Your site can be accessed only through the relevant keywords and without them it is invisible to everyone whatsoever, useful and informative they may be. A professional copywriter will always learn the competition for the product or service and hence use appropriate keywords at the right places with accurate headings. The keywords should be proportionate and equally disseminated throughout the content.

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Thursday, March 24th, 2011 content, copywriting, SEO copywriting 1 Comment

SEO Copy writing and Promotion

SEO Copy writing has come a long way that now it turned a little more complex than before. Search engines are becoming smarter day by day updating their algorithm often and also upgrading their criteria for ranking.  You cannot just write some content by stuffing all the keywords.  Google and other search engines know very well how to tackle low quality content that carry keyword stuffing. Google brought out “Content Farm” which demote the sites carrying low quality content and also an option to its users to report sites that carry low quality content via Personal Blocklist Chrome Extension“(If installed, the extension will send the blocked site information to Google and Google will conduct a study to consider that as a potential ranking signal for their search results). Irrespective of the number of tips one can give for SEO Copywriting, ultimately the quality of content only matters the most and in the coming days this will remain as one of the significant aspect for ranking. Once the content becomes popular you will get natural backlinks. Also very important is the way you market your content. Even though you possess quality content, if it is not endorsed then you can’t expect the dissemination of the same. So it is also important to promote it competently and the best medium is via social platforms. One of the most authentic way of propagation is “By Word of mouth” and it becomes a chain communication while referring from one person to another, the same you could expect with social media platforms. For e.g., if you share your content with known people and if they find it worth, without even asking they certainly promote it. Social media like facebook, twitter, Digg in, Delicious, stumble upon are apt medium to promote yourself and also the content.  You could also participate in forums to get credibility for what you say and write.  So keep in mind that Content is the King and forever it remains the same, and equally important is the promotion of the same via social media platforms.

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Pop up form of online advertising is getting sidelined as video ads and social media ads are emerging

Next time when you’re working on the internet and suddenly notice a pop up window and click on the ‘close’ icon, keep in mind that nearly 5 lakhs have been spent to make that pop up ad to grab a few seconds of your attention. But the sad fact is your indifferent attitude is making this type of advertisement extinct. Whenever we think about pop up ads your first reaction would be of annoyance. Internet users think why companies spend so much money when there’s hardly anyone who looks at these ads, when there are other mediums to advertise their products.

But now advertisers have come up with a new way of advertising – pop-under ads. Ads are displayed in a new browser window which uploads behind the current browser window. But acceptance of these ads is still arguable. Pop up industry is gradually decreasing in size as most internet blockers are coming up with built-in pop up blockers. Pop-ups are getting outdated and a new trend is emerging in digital advertising like video contents, pre-polls, skins with product placement and social media enabled ad units.

Video ads are the ‘in thing’ as it is value for money for advertisers and eye catching among internet users.

Though pop-up ads are a thing of the past but however there are a few in the industry who believe that job of pop up is still unfinished as they still attract user attention. Pop up ads cannot be ignored as they appear in front of the content you wish to browse. They open up in a new window and and they appear on the screen till you do not close it which will increase the presence.

How effective is a pop up ad depends on several factors. The ad is interesting it will create an impact among internet users. For example, if you notice a holiday pop up ad, offering a four day five night vacation you will get attracted to it. If a business user sees a pop-up on mobile phones which has a stock indices sites, it would be a disaster. But the same ad would be effective if it is placed on social network sites which are used by teenagers. So the most important thing to remember while placing ad is where and how you place your ads.  So, pop up ads are here to stay for some more time. But many advertisers in India feel that pop up ads will become extinct, rather than a bright prospect.

Wednesday, July 21st, 2010 content No Comments

How to write an effective press release for your site?

SEO press release is a way to deliver series of new events taking place within your company. But SEO press release should be written in such a way that it will rank well in search engines for your keywords and your website will get important backlinks that can increase your position in search engine rankings.

Many people think that press release is old and boring marketing method. This was in the past. But today’s press releases are lot more fun. You can include video, links, pictures, social media buttons and more.

SEO Press Release Writing:

Step 1: Identify keywords

Before writing a press release, find out important keywords. If you’re writing for a site and haven’t found keywords you can find them by using Google AdWords Tool.

Elements of a Press Release:

5 important parts of a press release are as follows:

Title: Include keyword phrase in the title. Title should not exceed 100 characters.

Summary: Give a general idea about the press release in 1-2 sentences. Length summary should not exceed 240 characters.

Body: Body should be written in form of third person. Length should be at least 300 words. Do include 1-2 quotes and 3-4 keyword phrases.

About the Company: Write about your company in 2-3 sentences. Include a link to your homepage in the summary.

Press contact: Do add name, address, phone, Email and website name in the press release. Most of the press release publishers may not accept your submission without contact details.

Step 2: Optimizing the Title:

When creating a title you have to remember two things.

  • Position your search term
  • Make an appealing clickable title

The title of the press release often becomes the title tag. The title of the press release is going to be in big bold letters on the search term.

Step 3: Optimizing the Summary:

Most of the press release websites may ask for a summary of your press release. Try to give additional keyword phrases in the summary that are different than those in the title so that you can maximize exposure of those phrases.

Step 4: Optimizing the body of the Press Release:

Remember these points while optimizing the body of the press release:

  1. Avoid including date so that information doesn’t seem outdated.
  2. Some of the PR publishers allow an image. Before putting an image in the press release get approval from the client can they put that image?
  3. Some PR distributors accept anchor text, others only allow http://links. If they allow anchor text, you can delete http://links. Any type of link, try to make it appear in the first half of the press release because readers tend to spend shorter time reading press release.
  4. Include at least one quote.
  5. Try including three different anchor text links in three different keywords. One of the keywords should be linked to the internal page of the site, not homepage.
  6. Always include http:// when writing URLs. If you leave this link will not be clickable in the published press release.

Step 5: Write press release:

Press release has a flavor, style that differs from other types of published media. We can talk about,

  • Press release topics:

Many clients think they don’t have anything newsworthy to talk about. But if you go through the site properly, you can get great topics. You can just write about the things that are happening in your business or on your blog that can be considered newsworthy.
You can write about new product, service or program, New published report and new strategic partnership. Make it a point to produce at least one press release a month. In such a way you will come with lot of ideas.

  • Voice:

Nowadays, press release can be published on the web, and viewed by the end user. Always write a press release from a third person perspective. Press release should be very objective.

  • Quotes:

Quotes can be powerful sales tool in a press release.

Go through these points before writing a press release for your site.

Thursday, October 29th, 2009 content, copywriting, creative writing No Comments

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