Components for effective copywriting

Importance of copywriting
Today 70% of customers all over the world head to major search engines to research on the products they would like to buy before going for a purchase. They use to get into search engines, search for their desired product and go with fine ones. It is extremely clear that it would be so hard to stand out when lots and lots of content is available all the time. So, you need to be unique and original in what you write for your business. Today’s entrepreneurs are turning to copywriting experts to help them rank high in major search engines, entice more customers and expand their client base. Copywriting is actually a form of inbound marketing that is focused towards the same point.


You don’t have to physically go out and persuade clients, but instead, you can create catchy and original content and post it on your web page that would be capable of pulling more readers in. Remember, the content you write should be totally relevant and valuable. You can write articles, blogs and even infographics too to attract potential clients. Branding and advertising is extremely important in today’s fast moving world. Copywriting is actually represented by consecutive assignment with pressing deadlines everyday and regular calls for revisions. Put succinctly, copywriting is an energetic and creative ground where everyone can learn and reap more.

Components for effective copywriting

Addressing specific audience – This is the very first thing that every copywriting process involves. If you are promoting a business that sells outer garments, the copywriting should speak clearly about dressing style and how the outer garments make a wearer so stylish and sexy. In a one-on-one conversation, the copy has to explain how the outer garment makes the wearer look modish and how can it be worn. If you hire a well versed SEO company by your side, the expert copywriter in their crew would join hands with you, understand all your business needs and provide finest solutions. The copywriter’s experience in the market will help eliminate all your worries and make you stay relaxed.


Offering unique promises – There are tons and tons of outer garments available there readily to cater to the dressing needs of people, so the copywriting should differentiate your specific product from others in the market. The copywriting should include details like:

• What makes these garments best choice?
• How cheap they are when compared to others?
• Are they beneficial for health?
• Would they make you look better than others?

Remember, this would be your unique selling proposition that makes you completely different from other services out there.

Giving strong proof -No one knows the versatility of a garment, so it is good to provide strong and specific proof that the product works better like test results, customer testimonials, positive feedback or even marketing videos on how beautifully they can be worn and where they can be worn to.

Prompting the audience to call to action – If you would like to give a demo of these nice garments, then the copywriting should guide the audience with a call to action that could be phrased like, “watch the video to know how stunning it is”. Also, there can be an addition that talks about cost factor. It could be something like, “save $30 by grabbing this deal”. The copywriting should include two marketing pieces, what people should do next straightaway and why they should do it. Adding these kinds of discounts and bonuses would be extremely effective to bring in more leads.

Testing at regular intervals – A simple addition can make a huge change, so it is good to check the end results periodically and update content often. Also, keenly monitor what is working well and what is not. Try finding the weak spots and do the needful to make the spot strong enough to entice customers. This continuous monitoring will help improve the results you get already.

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Phrase out your marketing message effectively – SEO copywriting

Copywriting is a big and essential part of marketing your brand. The usage of words and the way you use them is what determines your branding success and helps spread out your marketing message effectively. Let not words destroy your marketing messages, yes! While the right usage of words goes a long way in capturing the attention of your target audiences, the same words when used wrongly can ruin your reputation badly.

• Too many words: In general, people have an attention span that not lasts more than eight seconds, and with younger audiences, it is just a flash of a second, so you should consider getting you message across to your audience in the shortest span of time. Delete words that are not necessary from your copy. If you fail to do so, then you might have to run the risk of investing a lot of time and wasting a lot of money into something that will be ignored before your target audience can hear the call to action. Keep it simple, remove any filler, do not let your audience get distracted, and always keep it succinct, this will help drive the results you need.
• Jargons: Skip and completely ignore esoteric words. Esoteric words are words that can be understood only by people who are experts in that particular industry. Even though you’re in a highly technical or regulated industry, try to convey things in simple manner. Always, examine your copy thoroughly for jargon or excessively big words and replace them with simple words. By making use of technical jargons, you will leave the reader perplexed and they tend to search for its meaning, in the due course this will distract and distort them.
• Wrong pronouns: Great marketing message should connect with the audience, apart from letting them know about your product or service. As a result, you should use second person pronouns in a scattered form. The hard truth is that, audience don’t care about you, whereas they care more about how your products or services and see how it can help and make their lives easier. Always remember the keystone of the basic rule of marketing, “Your product or service is far less important than its ability to fulfill your customers’ needs.” Your messages will not make the grade if it’s going to talk only about you. For this, you need to review the copy and look for case in point where you have used first person pronouns and change them accordingly.
• Emotional and psychological triggers: Emotional triggers always work out well. Learn to master the art of persuasion to have more sales. This will help you earn the trust of your target audience while also convincing them to buy more or buy again. Above all, an effective marketing message will keep your customers interested in what you have to say.

While there are several deceptively tricky jobs out there, writing web copy might be one among that, but it doesn’t have to be that way, if you are going to follow the strategies that this piece of writing has disclosed. Scale up your marketing message and you will be on your way to experience bigger and better results.

Long tail keywords – SEO copywriting.

Why should you focus on long tail keywords in SEO?
A long tail keyword sounds counter-intuitive, but they are highly valuable, if you know how to use them right. Easier and profitable to target, they are the specific keyword phrases more likely used by visitors when they are closer to a point-of-purchase. That being said, it is very important to use specific long tail keywords that are relevant to your audience. With shorter keywords, a fierce competition for rankings exists, however, leveraging and smartly implementing long tail keywords has several advantages. Most importantly the ROI will be proportionally much higher compared to shorter keywords. And the best part is that you will be attracting a larger group of audiences than that of your less-savvy competitors.
Understanding the value of long tail keywords  
Long tail SEO is a white-hat SEO process and it is all about targeting search terms that are less competitive and highly specific. Seeing that search queries for long tail key terms are high, just about 70%, taking control of them is said to add weightage and value. So long tail keyword, definitely deserve your focus!
Why should you target long tail keyword?
There are several reasons as to why you should target long tail keyword and listed below are some of the most important factors.

• Fewer competitions and easier to rank for: In view of the fact that these keywords are explicit to a particular business, the competition will be between you and the others who share your niche. Another important thing is that they do not require much effort to rank well unlike other high-ranking keywords. Given that common head keywords face tons of competition, it is easier to rank specific long tail keyword.
• Consistent organic traffic: Several studies confirm that these long key terms make up a larger part say more than 70% of all searches performed on the web, with very few left for the generic one word or two words keyword. This is mainly because there are millions of unique keyword combinations that can be comprised with more than three words.  Giving you an endless possibility, these key terms will help widen your horizons for writing articles and creating landing pages pertinent to your niche. As a result, you will end up receiving more and more organic traffic from searches for those particular key terms.
• Increasing conversion rate and high-quality traffic: In general, visitors who look for for descriptive long-tail keywords are more competent and therefore convert better compared to those coming from common searches. Having said that, conversion rate for long tail keywords are 2.5x higher than generic keywords.

Concluding remarks
Training copywriters for SEO success is one of the best things you can ever do for your business online. So start by structuring it out and optimize to see desired results. Now that you are aware of the importance of long tail keywords, make sure that you take the effort to train your copywriters on how to best pull it off.

Copywriting hacks – Ultimate guide – SEO copywriting

Your ultimate guide to copywriting hacks- nail it down

Everybody wants high conversion rate for their sales copy, by this means one can acquire more customers plus grow their revenue and business. You can make or break a user’s experience on your website with the content produced. No one would invest their valuable time surfing through a website that lacks to seize attention. Best capture the interests of your customers by engaging them and inspire them with solutions that they are looking out for.

Follow these copywriting hacks and see business conversions go up.

• Conversational tone– how you say is as important as what you say. Your connection with the users should be very genuine. As far as triggering buying decisions is concerned, commit to memory that people will buy only from those whom they trust and like, so try to bring out your authenticity and do away with anything that makes them feel skeptical. Not an easy feat though, you can nail it down by a conversational approach. Keeping things casual and conversational is always more efficient than those long-winded language.
• Benefits first, features next– Specify the benefits first and then move on to the features of your product/service. When it comes to writing sales copy, writers are entangled with a limitation of space and as a result, some of the brands choose to induce their prospective customers by spelling out their USPs. A strategical approach is what goes a long way in satisfying your customers, tag along the strategy of letting your customers know about the benefits first and then list out the features. Before they could scroll down for anything, seize them by revealing the whole lot of benefits. Be succinct, this will help you to stay on the safer side, for instance you can use bulletin points and list out the benefits and features. Having said all that, to list out the benefits alone is not going to help you out, but make it a point to persuade and prove to the prospect the benefits are true.
• Not clever, but be clear- A sales copy that is too clever can be confusing and complicated, but a one that is clear will definitely be simple and easy. Focus on short tail taglines than on long tail and trim down with time, tagging along the basic and essential elements. By this way, you can help make a world of difference to your sales copy. Eventually this will help in high conversion rate.
• Write for people, not robots– Some digital copywriters believe that a higher search engine ranking is best achieved through keyword stuffing, this is not the case. As a matter of fact, an effective online keyword density should be somewhere between 2-5%. Having said that, you should also concentrate on the proximity factor. With the means of naturally occurring keywords, well place in the body of the content, your chances to enhance browser relevance and content search engine is high. In general, search engines make use of Latent Semantic Indexing (LSI) to match search results to the targets of browsers probing for content. Well, this clearly states, for things to fall in place, you need to be very sensible enough to merge keywords into the body of the content as logically and as naturally as possible. It shouldn’t give a feeling of keyword stuffing, naturally occurring keywords is what considered healthy.
• Concealed advertorial – Explicit sales will turn-off a potential customer. Your sales should be firm, at the same time make sure it is a masked advertorial. Follow a 70-30% scale and make a point to give 70% good and valuable information and let the 30% focus on sales. Just give a mental reel, imagine yourself as a customer, would you like reading an explicit sales pitch when you are on the market for a product or service. Whereas, a sales pitch with great information is the best way to take in your prospective buyer’s attention without turning them off.
• Scanning – Approximately 80% of readers, who are internet savvy, have a tendency to scan through the copy, instead of reading it out-and-out. There exist a variety of reasons for this, with a millions of websites vying for a valuable customer’s attention; it is not possible to read through the entire content in a website as well. Catchy and crisp phrases, apart from adding visual interest, it also helps your content for sales and conversion.
• Writing rhythm- Visual hooks make content presentable, writing rhythm makes the content readable. Work on the physiological elements that will raise interests and clicks.

Useful For Business Conversions – Copywriting

Good copywriting is the key to brand authority, to have a good control over it; you need to understand things in and out. Ultimately the results show up.

When a user is online, they want to be engaged and entertained quickly, so you should tailor the writing accordingly. Moreover, interactive content not only entertains the user but also converts website visits into sales, statistics says. Having said that, it’s the small detail that grabs attention and this best applies to web content. The catchy phrases and sometimes even single words can engage the readers so much; most importantly when they couple with other set of produced information, they should be designed and placed on a page in such a way that it inspires, engages and addresses the wants and needs of a user.

Final point:

The key to writing greatness isn’t achieved overnight. It demands a lot of understanding about your business, its objective, the market, and your potential customer’s requirements. All this packed together, concentrate on the core; most importantly make and take the time to make a good copy, don’t be in a rush to write content, writing greatness is best achieved over time and if you rush up, then you will have to compromise on your standards. To get a constructive response for your content, you need to put in a considerable amount of time, so take ample amount of time and you will nail it down.

3 Secrets To Powerful Social Media Copywriting

When we talk about copywriting, one can hardly count all styles of copywriting. The reason is that they exist in a plenty and it’s indeed a tough task to count them all in a single go. Though these copywriting styles stand on the same fundamentals, but there is a slightly different process in every writing type, depending on the purpose it is meant to fulfill.

One such persuasive form of writing which is trending these days is social media copywriting. As the brands have been trying to get their potential users from these channels, they can hardly imagine their campaign’s success without this sort of writing. In here, you will come to know the powerful social media copywriting secrets that distinct it other forms of writing that you may not have figured out before.

1. It’s All About Brevity:

Social media writing revolves around brevity, since the posts are usually very short and to-the-point. These posts are read by millions of people who come across looking for the information of their interest. Interestingly, the number of users who want to stay updated to certain information prefers to read a brief social media posts and the longer ones are usually ignored as they fail to grab the attention of the readers. So, it makes the copywriting a bit different from other writing types and only an expert copywriter in this niche can well serve your purpose.

2. Concise & Catchy Posts Are The Way To Go:

Since the social media posts are written in concise, they need to use powerful words to grab more eyeballs on the social channels. Eye catchy titles with pixel-perfect images are the keys to stand out your posts in the online sphere. If blended with the creative videos, your posts could go viral – giving your brand a reach that you have always wished for! These are the elements of the success of your online social media posts that should be wisely used to get the online reach.

3. User Need Is The Secret Recipe For Success:

No matter how eye-catchy titles and extravagant words you use in your posts or how briefly you have written them, the users won’t come back again to your future posts if they don’t find your posts useful. If you wish to win the trust of your readers, relevancy is the key. A social media copywriter has to understand the needs of the users and deliver the same through his posts. The success is the obvious by-product of it.

Conclusion:

Lastly, though your sole aim is to turn your readers into your customers, but still, you will have to stay neutral while conveying your brand’s messages through social media posts. People tend to ignore direct advertisements and for this reason, it would be better to present the information in your social posts as a solution to their existing problems. It would help gain users’ confidence and lay a healthy foundation for a long term relationship. This is when you will unleash the full potential of your social media copywriting.

Quick Plagiarism checkers for copywriting content

Remaining unique on online is quite a challenging task as content and other branding elements gets duplicated on a larger scale. This in-turn affects the marketing campaign leaving the buyers a way far from your product. To prove the excellence of your brand it is vital to create distinguishing copywriting content that define only your protocols and features for your product. Eliminating plagiarism is thus inevitable to keep your site fresh and appealing which gives constructive impact for making your campaign successful. On the other hand you can make sure you don’t fall to SEO penalties. Make use of the following tools to check the plagiarism status of your site content.

Copyscape – The tool is widely used by many business organizations, search engine companies and copywriting agencies. The version of the tool can be downloaded for free which allows users to check both the duplicity of the site and the content. On entering the site URL the status of your site content can be checked, on the other hand it is also possible to check the status by copying and pasting the content.

Article checker – The tool checks the plagiarism of text. The checker goes much useful to article writers who post regularly on online. Copy a portion of the text and check its status on major search engines like Google and Yahoo.

Grammarly – The tool performs both the detection of content duplicity as well as the correction of grammatical errors within your online content. The checker has in-build hundreds of protocols to perform this functionality.

Duplichecker – The type of checker allows users to check the plagiarism for the entire file. The file having a .doc or .txt extension has to be uploaded for tracking the status.

Siteliner– The type of checker allows users to check the plagiarism for the site content. On entering the site URL the status of your site content can be checked.

2015 Copywriting trends

The year 2014 saw some dramatic changes in SEO few of which include three major updates to the panda algorithm, modification in the pattern of local search and number of other progressive implementation. Yes, 2015 is also going to be a year of massive enhancements in SEO industry. The way of copywriting has also a major part to play in competing with the advance updates of Google algorithm. Let’s check out how the copywriting is expected to be appealing in the forth coming year.

A report states, in recent years consumers analyze a lot about product and service terms via branded content prior to their purchase. Rand Fishkin, SEO thought leader stated that the consumers demand have raised in seeking informative content from the websites which include:

• High appealing, quality and informative content marketing
• Based on user experience what they literally believe to be true
• Quick responding time

The copywriting trend in 2015 seems to be far more different from the old strategies of keyword matching and feasible Meta descriptions. The comprehensive approach of developing content with high quality and user friendly web experience are really going to mean a lot. Get familiar with the domain strategy before heading on with your brand description. One can’t give a sigh of relief just by running a website on an internet. It is very important to remain unique on online as other competitors tend to express the similar messages. In this pace your copywriting strategy has to be very clear and strong.

• Define your brand with appealing influences and unique identifiers.
• Present it in your own way without changing the focus on the topic and concept
• Do research on target keywords ensuring consumers to identify your brand
• Create content that is worth and valuable for your buyers.

2015 will be really a cake walk for copywriters if they tend to maintain a comprehensive content strategy, well balanced web presence and a relative affinity for conducting an online research.

George Orwell’s five digital copywriting tips

Copywriting is the art of effectively influencing the target customers making them realize that they reached the right place for extracting out what they need. No flashy or attractive words could grab attention of people but, it is all of presenting the complex concept in a simple way. Am sure many know about George Orwell, a famous English novelist, essayist, journalist and critic of 20th century. His significant novels still has a high impact especially his campaign for writing in plain English. In his famous essay Politics and the English language, he explained the principles of idea of plain English. Now, let’s see how it is associated with web writing.

Never use a metaphor, simile or other figure of speech

The bottom line of copywriting must be reaching out clearly. Usage of metaphor, simile may give embellishments to the content but, in most of the cases it stands odd as a complete extraction of the theme is made hidden. Keep your sentence precise and simple.

Never use a long word

There is a saying that a good writer can make understand the fact just in few words. Go for short and familiar words rather making into a long compound or complex sentences. Use the word “surprising” instead meaning it as “startling”.

Try to cut words in possible cases

Check every word count and try to remove ambiguity of words as much as possible. So, write and edit, write and edit. Create precise content and have its meaning direct.

Never use a foreign phrase, a scientific word or a jargon

Avoid using phrases like ‘joie de vivre’, ‘cul de sac’ or other technical words which can make people feel difficult to understand. In case to present any technical content, analyze the complete stuff and try to make it clearer and simpler.

High-impact copywriting books

I believe strongly that there is no limit or age for the desire to learn something new which has a power to boost our knowledge. Professionals in respective fields keep learning in making themselves intellectually strong in their course. Here, pursuing a career as copywriter I tend to read various books that educate me to think beyond from an ordinary human being. I listed some best copywriting books that do help you in every stage of your profession.

• Can I Change Your Mind? – Lindsay Camp
• The Copywriter’s Handbook – Robert Bly
• Brainfluence: 100 Ways to Persuade and Convince Customers with Neuromarketing – Roger Dooley
• Persuasive Online Copywriting – Bryan and Jeffrey Eisenberg
• The Long Tail – Chris Andersen
• The War of Art – Steven Pressfield
• The Elements of Style – William Strunk, Jr. and E. B. White
• Positioning, the Battle for Your Mind – Al Ries and Jack Trout

Role of Copywriter tools in getting payable customers

Contents on web are posted more aggressively as facts could explore exponentially in reaching the target audience. Reports state the contents being posted on internet largely fall under 3 categories: profits by sale, creating awareness and sharing information. Surely each one will have certain motive and expectations on the content what they have posted probably giving a positive impact. If you want to forcefully reach your audience it is must to enhance the readability of the copywriting text. Are you looking for payable customers? Wondered how to check the readability of your content?

Here, I highlight some of the Copywriter tools that works effective in making your content more readable

Hemingway App  

The App has a set of inbuilt guidelines that can spot the common errors, highlights sentence that need split, short phrase usage, removing passive voice, common word usage, etc. You could also check for the readability score. Supposing if the score is 7, it should be readable by an average 13 year old.

Readability evaluation in Microsoft Word

It is the simple way to track your readability. Click the office button and select “Word options “. Highlight the proofing tab then click on the check box next to “show readability statistics” and click OK. Now you can access the readability of content whenever you perform a spelling and grammar check.

The tool works on the principle of Flesch Reading Ease test and the Flesch-Kincaid Grade Level

Flesch Reading Ease test

Depending on the weighting factors of word length and sentence length readability score has been determined.

90-100 : can be easily understood by 11-year-old student

60-70   :   can be easily understood by 13 to 15-year-old students

0-30     :   can be understood by graduates

The Flesch-Kincaid Grade Level

The Flesch-Kincaid Grade Level is widely used in the field of education. Here instead of using scores, U.S. grade level is used.

US grade 13-16   :     can be understood by graduates

US grade 11-12   :     can be understood by 12- 13 year old

US grade 6-10    :     can be understood by 7- 11 year old

US grade 2-5       :     can be understood by 3- 6 year old