Customers are the best content sources
There is no need for you to go on searching for contents that will optimize the quality. Your own reviews of the site, your employees mental stature can give you invaluable information. Customer reviews will be the most appealing ones for fetching you the right customers. This is due to the fact that customers write being in the shoes of customers and the mentality will be the same as the one who is in search of it. The best empathetic writing can be defined only this way. Current and ex-customers are the best sources of contents. Social Commerce Report 2007 also agrees with the fact. The report says that customer product reviews are reasons for the increase in e-commerce traffic.
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