Matt Cutts WordCamp Transcript Part-2

Now I am always worried to talk about PageRank because a lot of people as soon as they hear the word Backlinks. They start I need Backlinks, I need a lot of Backlinks, I need 1000s of Backlinks from 1000s of places and this is what I literally see a lot of time on the web this person will start to have something call BO ( Backlink Obsession ) . You don’t want to have this BO that is Backlink obsession. This guy says I got 297 Backlinks from 1 PR 7 site, 25, PR 6 sites , 151 PR 4 or PR 5 sites but this guy has only 59 links and he ranks higher (No no no) this is wrong this is unfair and they shout like hell.

Who don’t get to this level of details think about only very high level you want to know that people have to know about you and people have to consider you reputable. Search engine optimization you can spend a N bit of time to worry about but here is the 50,000$ point. There is a lot of difference between relevant and reputable.

Lets imagine Mathew here he got a pretty reputable blog, a pretty high blog he got good PageRank he beats me hmmmmmm. I hate it, it’s like he is the No.1 man and I am the No.8 like something you can tweak it to make it better no you can’t tweak it (Dilemma). So he is the No.1 man he got a ton of PageRank. Imagine you are searching for a random thing say a medical condition. It may just have a word mention “tension distress disorder” just passing like a joke. Yeah I got in this conference I didn’t spend a lot of time yeah but you know that’s good time. That’s reputable you know his blog is reputable but not relevant. He has high PageRank but the site is not relevant so what you see on the web is reputable is what people say about you what people link to you. You want to be both you want to be on topic and you also want to be reputable. So we don’t want to mention web pages just randomly mention about some hazard so let’s talk lets more to the middle chunk of this, how do I be relevant how do I be reputable.

Relevance is stuff on your page what you write including the mechanics of how you write. Jim did nail this if you do not love something don’t write about it. Lift is short 🙂 ;. Google way launched couple of days ago like this new technique that has come that is the Google wave thing, and there are so many articles I saw where the guy is like will Google wave take over the world I don’t know let’s see how it goes. LOL that’s literally 2 sentences nothing in it and then he just copies a press release 4 paragraphs and pasts it. No one wants to read about it its boring you need to write something that you care about, that you love to write whether is cats, whether its Linux, whether is open government, whether its current, Google, whether its search engine optimization you have to talk about something that you care about.

If you are not doing that you are not going to do a good job and so one that I say is write often, write regularly if you write often and if you write well of things that you really care about you will get a lot of practice writing and you are going to write really good stuff. Ok Keywords; let’s do a little exercise matt said. Matt mullenbeg said the theme of this camp is to getting to know your neighbour. Here is a simple exercise to get to know your neighbor. I am holding in my hand a little device, you should know that already. We stick them into a computer you store things. May be put a presentation on this and you give it to a friend and she uses it in her computer, may be you proof read it and take it from a computer, may be put pictures on it may be mom sent you one you have all seen it right. This is not the only technology. Think in your head if you want to go to Google and want to know what this is a simple search query. What is this device? what is this object? Ok I got to Google, I want to buy one of these attractive one wow looks nice. Now turn to the person next to you and just share what you would search for in Google and what will I search for in Google?

Ok, Ok Cool now you get to know your neighbour a little bit so let’s see here what did you type into Google to find this. Flash Drive; USB drive; some drive? what else what I have not said retractable drive right? So you think this is a USB drive and your neightbour thinks No No this is a thumb drive and the person on your right thinks no no this is a flash drive and somebody might not even use the word drive so think about it, if you are a blogger think about all the possible ways someone describes something think about things naturally fit that in your post, I am not talking would you like to have a thumb drive, a thumb drive is good, it’s great to have a thumb drive that you are good No. We will see that later on as we continue to talk, instead think about ways to put the words naturally in your blog content. E.g. Hey here is a flash drive, I was once using this one thumb drive it was really cool USB. I have used most of my important keywords in couple of sentences and it still sounds natural you don’t have to stuff it you don’t have to be way un-natural there is another thing that is jogging mis-match a lot of time if you are in a particular industry you are thinking about you are going to use what the words your users are going to use not the regular words a regular user will go on to say so for example earlier today or earlier this week we were doing a site with you and we were giving SEO advice to people who had sites.

For more information on Matt Cutts WordCamp Transcript click here

Matt Cutts WordCamp Transcript   |  Matt Cutts WordCamp Transcript Part-1  |  Matt Cutts WordCamp Transcript Part-3  |  Matt Cutts WordCamp Transcript Part-4  |  Matt Cutts WordCamp Transcript Part-5  |  Matt Cutts WordCamp Transcript Part-6  |  Matt Cutts WordCamp Transcript Part-7  |  Matt Cutts WordCamp Transcript Part-8

No comments yet.

Leave a comment