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Archive for April, 2009

SEO Copywriting – is it different?

SEO copywriting is copywriting for your website with search engines in mind. Copywriting and SEO copywriting does make a difference. Copywriting has just few criteria you need to clear on the topic you right and make sure the requirement is fulfilled. But SEO copywriting is done to make both search engine algorithms and humans happy. You need to maintain a delicate relationship both with search engines and humans.

When you’re doing SEO copywriting you need to make sure relevant keywords and phrases are used up appropriately in your copy. Keyword density and keyword distribution plays an important role when it comes to SEO copywriting. Only if you have proper keyword distribution search engine algorithms will understand your copy effectively.

For SEO copywriting its important to use keywords some may say otherwise but fact you need to use keywords. When i write copies for our website whether its web design service or search engine optimization service i will first research the keywords and later use them appropriately in my copy.

Thursday, April 2nd, 2009 SEO copywriting No Comments

Quality or Quantity

We get lot of offers from clients and potential clients for bulk content. They are looking for cheap keyword content and they are not worried about the quality of the content. Some clients are looking for keyword rich contents though the content quality is bad. So is it a good strategy? Quantity or quality which one matters?

Quantity over quality

Quantity is always relative and mostly used in context of your website. If you run a large website with 1000s of products which you need to get it populated, write descriptions, write reviews yes quantity matters here. You need unique information for good search engine rankings and i am sure you would have in from less quality contents. These contents are not meant to be link worth. They are there just as a spider food and its not something you have that you can boost about.

Quality over quantity:

Quality matters much more than quantity especially for quality content sites made to impress users and to be made link worthy. You need quality contents when people read your content you need to make it look pleasant and attractive rather than making it sound junk and boring. Quality attracts natural back links and good quality repeated users to your website. This is the long term strategy for a successful online marketing campaign.

Overall quality and quantity depends completely on the context of your website. At times both work well together so if you are building a quality website you need to take care of both quality and quantity in a perfect threshold limit.

Wednesday, April 1st, 2009 copywriting 1 Comment

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