What is google site links?
Sitelinks are created robotically, and are intended to offer search engine users with more valuable search results.
When it is orginated?
In the year 2005, Google go ahead by researching with an improved listing in their organic search results that can enhance a site’s visibility and reputation, and drive more traffic.
Sample snippet of google sitelinks
How to access sitelinks?
Log in with your webmaster tools account.
On the Webmaster Tools Home page, click the site you want.
Under Site configuration, click Sitelinks.
You will view the sitelinks listed by google.
One can block the links as per his/her wish. Google webmasters call this as “demote of links”.
We can’t add link of our own. Google sitelinks were automated ones.
How google site links benefit websites?
Increase a site’s visibility
Increase a site’s reputation
Provide more traffic
Help users navigate your site
Get a better understanding of what the site is about before they visit
Take a shortcut from Google to the topic that interests them