If you’re considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all – it’s your business, you know it best, and your image is critical. However, you’re wrapped up in your business every day. A good copywriter can see your business in a new light, draw out the key benefits of your products and services, and communicate that excitement to your clients and prospects.

Working with a writer isn’t a complicated ordeal, however it will benefit you tremendously to become familiar with how the relationship typically works and ways to help the process move along smoothly.

So, here are my top 11 tips on how to choose and work with a copywriter:

Understand your mission beforehand.

Develop a realistic schedule.

Make sure the writer you hire has written for the medium you want.

Experience within your industry isn’t always necessary.

Ask for references, and contact them.

Keep in mind that you get what you pay for.

Work on more than a handshake.

Give your writer background info at the start.

Appoint one person as your project captain.

Give constructive criticism.
Don’t discount chemistry.