Archive for August, 2008
If you are copywriter then the best you can educated yourself by reading some of the great books written on copywriting. The best copywriting books around are not written specially for online, as you could tell from this list. But you should have at least one, and it’s a close call. Based on that, I have listed the top 10 copywriting books written with best intension:
1. On Writing – Stephen King
2. Net Words – Nick Usborne
3. Movies in the Mind – Colleen Mariah Rae
4. Triggers – Joe Sugarman
5. Influence – Robert Cialdini
6. Tested Advertising Methods – John Caples
7. The Copywriter’s Handbook – Bob Bly
8. The Robert Collier Letter Book – Robert Collier
9. Advertising Secrets of the Written Word – Joe Sugarman
10. Wizard of Ads (Trilogy) – Roy H. Williams
Put your important keyword in the title of the article. While it is not specific whether spiders begin scanning a page from top to end or vice versa, it is the title, which states what your piece of writing is all about. It is simply natural to put your chief keyword there.
If you arrange your article into three parts (introduction, body, end), put your keyword formerly in the first part, twice or thrice if likely in the body, and once in the last section.
Sometimes if you pursue the main keyword density percentage, your content might also look like a spam or sound too abnormal. Although a good SEO copywriter could efficiently incorporate such a number of keywords into the copy, there would forever be a boundary to the amount of originality that he could use.
Know your main keywords and make your article around it. Do not forget to generate a balance between the number of keywords and the wide-ranging readability (by humans) of your article.
Article marketing is the latest buzzword for marketers looking to promote their sites and products online. But how do you measure the success of your article marketing campaign?
It probably depends on what you expect your article to achieve for you – better branding, more sales, or more publicity. One way to measure article performance is to check how many times your article has been picked up and reproduced on various sites. As you can see, this makes article marketing a very powerful way of building quality links.
So how do you ensure that your article gets picked up and reprinted by as many publishers as possible?
1. Pick A Topic That’s Hot Or Always Fresh
The problem with hot topics is that they also tend to cool off quickly. So while they may get a lot of reprints over a short time, they may get very few reprints once the craze is over. These are the ones that will give you reprints over a longer period of time. I think in the long run, these are more valuable.
2. Target A Large Audience
Another way to get a lot of coverage is write an article for a large target audience or one that is very active online – like bloggers. But again, it’s the quality of links back that matters – not the quantity.
3. Craft A Catchy, Relevant Title
A catchy title ensures that your article gets the attention of publishers – the first step to getting your article published. Follow the basic rules of copywriting to make your article interesting and readable. Use your main keywords in your title, preferable in the first half.
4. Write An Article Series
Break up a long article or report into a series of articles so that it becomes interesting to read.
5. Distribute Your Article Widely
Ensure that your article is distributed to the best and most appropriate article directories and announcement lists online.
You would often find a web copy is written by copywriters who are not really trained in writing for the web—and much of the other is writing is done by people who are not trained writers either. First and foremost thing an SEO copy writer must understand is the importance of writing a good headline:
Know why good headline is important:
Headlines offer busy visitors with an instant measure of your site’s significance and could further help designers unite a website’s appearance with its voice.
A good headline would beyond doubt seduce site visitors, meaning attract the visitor. It should clutch their attention and induce them the information on the particular page is value investigating.
Website visitors are mainly hunting for fast information. The most excellent headlines for the web straight away communicate facts related. If you are capable of feeding the site visitors’ hunger for information, then you would be satisfied with more hits.
Consider going with quick and easy guidance. Mostly titles like how to, 5 reasons, why, know how, top 50 tips etc promises the visitor a valuable tip and in turn they would help you to highlight the key advantages.
- Any expert Copy writer would know that writing is a process and not a short burst of uptight activity. The common steps involved in writing are planning, researching, writing a rough draft, editing and coming up with a final draft.
- Writing a good article involves discussing, why it is significant and what is that you need to include. If you pre-decide the scope and focus on it then you would save lot of time and effort later.
- The most excellent articles help readers answer problems, save time, shun mishaps and do their jobs successfully. You cannot really assume that the reader shares your insight of a problem; you might have to sell them the difficulty before you sell them a solution.
- In the web, people are more interested reading real stories, so use real stories and your experience while writing. Readers enjoy reading about happened stuffs do not take pleasure in reading platitudes, lectures or any crapy slogans. So believe in reality, not on theory.
- “Why” is more attractive than “what.” Defining a problem or an exposure is only the starting point.