Apple’s Copywriting Techniques
Apple’s success can be sited as they are the pioneers in experimenting with the ground-breaking tech innovations. But the way it brands and markets its products also has a massive impact.
Buzz-Free Language
Apple’s word choice is so simple that it can be understood even by any lay man. Steve Job’s uses words like “magical”, “revolutionary”, “cool”, and “great” to perfectly describe technological wonders. Apple’s marketing team scrubs every sentence free of mind-bending jargon and boils their message down to something anyone can understand and appreciate.
Magic of promoting readability
Writing should be of such a manner keeping things simple and understandable. Apple’s magic of words lies in eliminating anything that a 6-year-old couldn’t understand. Big words may sound smart but they may confuse readers. Instead of highlighting with jargon, expressive “benefit stories” can be used to grab more attention on the product’s features. When it comes necessary to include any technical terms, sufficient time has to be invested in explaining it in the perception of layman’s terms.
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