content
Words that can make a sale
Credible words:
If you visit various sites they will have words that are overstatements or exaggerated claims. Some words like killer apps, incredible results, never before, world famous, extraordinary features and a lot more words which are followed with several exclamation marks!!! Limit yourself to single exclamation mark where it is required.
While adding these words make sure that you have documented evidence, otherwise visitors will feel the claims are untrue. How can they trust you with their money?
Simple words:
Use information-rich words, quality words, yet easy to understand words.
Powerful words:
Always use keyword rich and targeted words, so that right people could visit your site. This is very important when you’re writing descriptions and ads to promote your site, writing headlines and subheads.
Documented words:
Use client testimonials to assure people that you deliver on your promises. Quotes from experts in the field you are writing about, add weight to your statements.
Persuasive words:
Your content should be written in such a way that you sell a product or service. Web is a virtual showroom, where you don’t have the advantage of using body language like energetic gestures, smiles that can draw your attention. The words should be in such a way that will persuade visitors to stay, take a tour, look at the services you provide, read customer testimonials etc.
Tips on content writing
While writing content for the web, use
- Shorter sentences
- One idea per paragraph
- Simple words
- Bulleted lists
- Avoid cute lines, have meaningful headlines and subheads
- Highlighted text
- Concise text
Why people spend less time reading web content
Readers read the content on the web slowly
- Reading content on a computer screen tires the eyes. So, web content should be 50% shorter than print.
Web readers tend to web scan the text
- Most of the readers either scan or skim text rather than reading it word by word. Highlight the text and bulleted lists aid scan ability.
Web readers have less tolerance
- Web readers generally read the information they want and move on. They don’t have the patience for obscure and complex text. People generally move to another site if you don’t provide information that they require.
- Attracting readers attention is a big challenge, especially when you have just
-10 seconds to grab readers attention with your website content
– 55 seconds to develop an understanding of your company or product
Always use clear and concise text.
Web readers are skeptical
Credibility plays an important role in retaining reader interest on the web
- Always write meaningful headlines and subheading.
- Avoid marketing jargon to build credibility
- Cute or clever lines may take longer time for the reader to get to the main point.
Readers avoid overloaded information
- Use short sentences, short paragraphs and one idea per paragraph while writing content
- Use meaningful headlines and sub-headlines so that web readers can find information they want quickly and easily.
Ten Ideas to Write Great Content
It is a fact there is enormous information already available on the web and. therefore people expect any further information that is added to be unique, refined and relevant. The content has to be meaningful and reader-friendly, uncomplicated to navigate as well as easy for the search engines to index.
The fundamental requirements for writing great content are:
- creative imagination
- language fluency
- impeccable grammar
- ability to feel the pulse of the web searcher.
People have a tendency to visit and re-visit sites that have powerful, compelling and timely content.
Here are some valuable ideas to assist writers to create great content:
- Make Your Content More Appealing : Content does not mean mere presentation of dry information without kindling the reader’s curiosity. You have to breathe life into your content and make it entertaining. Introduce a sense of subtle humor wherever possible and make your content allure visitors.
- Write your content efficiently providing precise information : Devoid of all irrelevancies. Please bear in mind that people are in a hurry and do not want to waste too much time reading your site.
- Make Your Opening Paragraph Unique : It is common knowledge that the opening paragraph of your article is critically important. If the first paragraph is uninspiring, people will feel disinterested and move on.
- Avoid features that slow the access to your content : Make it a point to use small images that give the user the option to enlarge if they desire instead of thrusting information they may not want. Avoid pop-up windows, blinking text, fancy features like Java applets, Flash Intros, Javascript, too much animation and features that slow the access to your content.
- Make Your Content Fragmented : It is preferable to provide content fragmented into short paragraphs and short pages. People are more at ease reading content if the information is given short paragraphs instead of long tedious text.
- Avoid unnecessary images : Needless use of images instead of text has to be scrupulously avoided. Images take longer to load, do not seriously add to value, and difficult to recognize by the search engines.
- Formulate Your Presentation : Presentation is critically important to arrest and retain reader attention. Make use of bold headings, short paragraphs, bullet lists and tables if the information warrants it. Provide your article with sub-headings for readers to comprehend better.
- Concentrate On Your Keywords : Remember to use the right and appropriate keywords. Apart from the keywords you can readily remember, explore and find out keywords that are rare and not commonly used. If you have really worked hard on your keywords, then make them stand out preferably in bold or different fonts.
- Don’t Congest Your Contents : See some white spaces are provided and your content does not appear congested. A page that is overcrowded with content is a positive eyesore and one good enough reason for people to shy away.
- Work On And Ensure Your Spelling And Grammer : Check and double-check your content for spelling and grammar. Use a spell and grammar checker, and preferably have someone proofread your texts for flaws. Readers are quite often turned off by silly errors and it can cost you a potential or existing client.
Updating content on homepage good or bad strategy:
Most of the experts believe constant updating of contents to a site is good for search engines. I believe the same too. But what about homepage of a site? Home is the gateway for a site for many search engines. Mostly people tend to link to homepage and if you are in SEO you will get maximum links to homepage. For search engines homepage is very important so what’s the expert opinion on updating contents on homepage. Well in my point of view I have seen sites doing very well with a static homepage and there are sites doing very well with a dynamic homepage. I feel its mostly relative to the Business you are in and they type of site you project to Search engines.
Search engines like pages where contents are updated constantly so its better to have a page where contents are updated regularly. I know one famous site which turned to a blog started ranking well than it was before. It was a completely static site especially homepage but now that it’s a blog the guy constantly adds contents and I feel search engines started liking his site because of this. My recommendation have a section atleast on your homepage that changes dynamically something like an Rss feed will do. But most RSS feeds are duplicated better to have unique information.
Have dynamic homepage search engines will like it better than a static homepage.
How to extract true benefits of your product in a copy and its importance
One of the most repeated rules of compelling copy is to stress benefits not the features because the more you describe the benefit of your product the more effective is your copy. This is the one rule that has to be applied always when ever you prepare a copy because that’s what will prompt the purchase.
The idea of highlighting benefits over features seems simple but it is actually tough to do. Writers should never derive the fake benefits of the product. The fake benefit kills the originality of the sales copy.
Always try your best to give only true benefits of the product in the sales copy. This will build up customer trust towards your product and customer tends to buy your trust worthy products. Your sales copy tends to be effective only when it derive true benefits of the product.
There are some steps that will help you to extract true benefits of the product.
- First, make a list of each and every feature of the product or services.
- Second, ask yourself how will each feature benefit us and in what way it will benefit us.
- Third, get the absolute root of what’s in it for the prospect at an emotional level.
The thing you need to keep in your mind while writing a sales copy is sell with benefits that is supported by features of your product. Your promised benefits in sales copy should be strongly supported by detailed explanation of the features.
Six tips to write outstanding web content
It seems like nowadays, anyone a computer and an internet connection can start a blog or website and slap together a few sentences to create “content”. However, creating outstanding website content that surfers actually crave, bookmark, share with friends and print out to take to bed, requires planning and taking a series of careful steps.
The steps for writing outstanding web content (some bloggers and webmasters refer to it as “flagship” or “staple” content) are:
Deciding the type of article (soft or hard news) and generating ideas for it.
Gathering facts and background information
Coming up with a winning angle
Writing the first draft
Polishing your writing
And finally, fine-tuning it to be distribution-friendly and optimizing it for both the search engines and the “social media” networks.
Idea Keyword Density for Each 300-word Article
Put your important keyword in the title of the article. While it is not specific whether spiders begin scanning a page from top to end or vice versa, it is the title, which states what your piece of writing is all about. It is simply natural to put your chief keyword there.
If you arrange your article into three parts (introduction, body, end), put your keyword formerly in the first part, twice or thrice if likely in the body, and once in the last section.
Sometimes if you pursue the main keyword density percentage, your content might also look like a spam or sound too abnormal. Although a good SEO copywriter could efficiently incorporate such a number of keywords into the copy, there would forever be a boundary to the amount of originality that he could use.
Know your main keywords and make your article around it. Do not forget to generate a balance between the number of keywords and the wide-ranging readability (by humans) of your article.
Shorter Sentences, Better Content
When it comes to SEO copywriting, there is no magical recipe or formula for writing a perfect content for your website and there is no special number of words that you can insert. But however most SEO experts recommend word count of 250 to 500 per page, with two to four targeted keywords/search terms strategically placed within the content. More number of keywords you try to stuff in a page, the more you risk your page making it sound unnatural and awkward. Therefore this has to be avoided at all costs.When building your webpage it is very important that you keep the visitors or readers’ needs in mind. Most netizens will just browse and scan pages looking for keywords. They will halt to read the contents only if there is something which attractive. Keep your sentences direct and short, but don’t skimp on the content, the more content the better! Instead of writing endless columns of texts, write short paragraphs and make use of white space. Remember to use italicized and bold texts when emphasizing and bullet points wherever necessary, doing these things will make it easier for readers to spot key points.
Write what you like…!
Not only it is very boring for the writer when they have to write about something they don’t have interest in it, sometimes the writer end up with very poor results in writing. For example, it won’t make any sense for someone interested in fashion to write about world hunger or global warming.
It is not only difficult for the writer to keep writing on such topics if they not interested, they might even end up hating the art of writing! If the writer loves the topic, and if he or she is more knowledgeable about that topic, then the writer is guaranteed to provide you the best quality content, it will take lot more work and research to write excellent and accurate articles.
However on the other hand, keep in mind that writing about things that you’re not interested or knowledgeable can still be beneficial! It will help to expand your abilities; focus and you will learn something new; who knows you might even find the issue interesting!
Good grammar is essential when writing web copy
Most of the cases, writers use to come up with errors. In certain circumstances small errors are acceptable, but the whole article seems to be error then the content will be declined. It is the obligation of the SEO copywriter to correct the mistakes, grammatical errors, punctuation marks and standard and so on. Quality always matters and it enhances the reputation of writer among the user. Reliable information must be provided with good grammar.