copywriting
Choose the Apt words for copywriting/Editing
It is a fact that you undertake some research before you write about a topic, and there are exceptions on those who are experts on the subject. We may not be the first person to have a say about any issue. Many people may perhaps discussed and had written articles on the same subject but in different headlines and point of views. After reading numerous articles there are chances for you to get influenced and replicate the same and some of you seek help from thesaurus to find alternative words and phrases. Those who are good in writing could reproduce an article efficiently by adding some more points to make the outcome better. Inexpert will use synonyms which have similar meaning with respect to the word, but it may not always do justice to the context as a whole.
Looking up words in the thesaurus greatly enhances the formality of your writing provided you use the words correctly and suitably.
These are the common errors which people confuse always.
For E.g., She got good marks for the board exam. Instead of “got” we could use secured, obtained, received, achieved, attained etc , but the apt word matching the context will be ‘achieved” which gives importance to the context.
Choosing the right word to express the idea and also making it more interesting to the readers is vital. Words are used as verb and noun and at times people muddle up both.
For. E.g.
- Advice & Advise:
Advice is a noun, something that you give. Say, “Please give me some advice.”
Advise is a verb, something that you do. It is some action. Say, “Please advise me.”
- Affect and Effect:
Both are used as Nouns and Verbs
As nouns, they possess different meaning. Affect is affection, related to emotion. Effect is the result.
As verbs, they change. To affect some thing is to have some influence upon it. To effect some action is to cause it to happen.
- Fewer and Less:
The traditional rule is to use “fewer” with things that can be counted and “less” for measuring. ”
E.g,
There is less cheese on this plate.
There are fewer pieces of cheese on this plate
- “Because of” and “Due To”
Another mistake we tend to make is the usage of “Because of” and “Due to” thinking that both of the pairs refer to the same thing, and that they can be used as synonyms. This is an absolute misconception according to English grammar rules but in modern English both can be used interchangeably.
“Due to” is an adjective, so it can only modify nouns and pronouns according to the English grammar rules.
“Because of” is an adverb, which can only modify verbs, adjectives and clauses.
It is generally advised and considered wrong by experts to use “Due to” in the beginning of the sentence whereas “Because of” can be used.
E.g, Because you helped me, I am going to repay you.
Because I love you, I shall do that for you.
The essentials of Good Writing
An SEO Copywriter has to impress both the reader as well as the search engines. You may generate wonderful content, but it may not hit your target unless you use apt words and phrases that are relevant and attractive to your users or potential customers.
One should always give importance to the language elements while preparing content. Colloquialism has invaded English language. It is advisable not to use colloquial terms in SEO copywriting.
- Word choice is very important, For e.g. In informal writing we use words such as “kid”, ‘how come”, ‘quote’ etc meanwhile in formal writing we use ‘child’, ‘why’ and ‘quotations’ respectively. An informal style may make listeners feel more comfortable when you are speaking, but a formal writing style can make a good impression. Please pay attention in selecting words to convey your message. For e.g. use ‘adorable’ instead of ‘cute’, ‘film’ (movie), pretty (fair).
- It is also very important to avoid contractions in formal writing, for eg Use ‘Cannot’ instead of can’t.
- In formal writing, the pronoun “I” is replaced by the pronoun “We” and this is known as the royal we or editorial we. The pronoun “You” is generally avoided in formal writing when it refers to people in general.
Eg; You should sleep eight hours each night. (Informal)
One should sleep eight hours each night. (Formal)
- Avoid starting a sentence with a coordinating conjunction. In the written language, coordinating conjunctions such as “and,” “but,” “so,” or “or” are meant to join words, phrases, and clauses. Develop short, choppy sentences into longer, more graceful sentences with conjunctions. Formal writing generally uses longer sentences, which add variety to your writing and can be effective when paired with short sentences; the contrast grabs the readers’ attention.
The significance of Keyword for SEO Writing
For SEO, the content should be strictly focused on the topic and centered on the relevant Keywords. Search engines crawl the relevancy of the page based on the keywords. Do not assume that they just see the keywords alone. They are smart enough to evaluate the significance of the keyword with regard to the entire content. Spamming with keywords will never work, in fact it will have a negative impact on the content, ie you will no longer be noticed by search engines. It is crucial to research and be creative to find and use keywords especially in the online world because it dictate whether you attract browsers or buyers, information seekers or product and service seekers, and finally, keywords even help to determine how many visitors you receive from search engines.
Before writing the content a careful analysis of the competitor with respect to the content and keywords is vital. Also there is no point in writing a large content with unnecessary explanation. Users will get attracted to quality content and also in the very first paragraph itself you need to provide the summary of the article by following the journalistic norm ie, the content should be in an inverted pyramid style including 5 W’s(WHAT , WHO, WHY WHICH, WHEN, WHERE and 1H (HOW).
Title is the first thing that a potential visitor will find in search results. Keywords should begin with the title in order to woo the search engine and also the users. Also important is the Meta description which induces whether or not you get the click and it should be limited to 165 characters so that the full description will be visible in search results. A keyword density more than 5.5% will be considered as keyword stuffing, and certainly irritates Google. Keywords alone cannot take your site on the top slot on a search result page but using the right keywords plays a great role in getting search engine traffic.
Your site can be accessed only through the relevant keywords and without them it is invisible to everyone whatsoever, useful and informative they may be. A professional copywriter will always learn the competition for the product or service and hence use appropriate keywords at the right places with accurate headings. The keywords should be proportionate and equally disseminated throughout the content.
SEO Copy writing and Promotion
SEO Copy writing has come a long way that now it turned a little more complex than before. Search engines are becoming smarter day by day updating their algorithm often and also upgrading their criteria for ranking. You cannot just write some content by stuffing all the keywords. Google and other search engines know very well how to tackle low quality content that carry keyword stuffing. Google brought out “Content Farm” which demote the sites carrying low quality content and also an option to its users to report sites that carry low quality content via Personal Blocklist Chrome Extension“(If installed, the extension will send the blocked site information to Google and Google will conduct a study to consider that as a potential ranking signal for their search results). Irrespective of the number of tips one can give for SEO Copywriting, ultimately the quality of content only matters the most and in the coming days this will remain as one of the significant aspect for ranking. Once the content becomes popular you will get natural backlinks. Also very important is the way you market your content. Even though you possess quality content, if it is not endorsed then you can’t expect the dissemination of the same. So it is also important to promote it competently and the best medium is via social platforms. One of the most authentic way of propagation is “By Word of mouth” and it becomes a chain communication while referring from one person to another, the same you could expect with social media platforms. For e.g., if you share your content with known people and if they find it worth, without even asking they certainly promote it. Social media like facebook, twitter, Digg in, Delicious, stumble upon are apt medium to promote yourself and also the content. You could also participate in forums to get credibility for what you say and write. So keep in mind that Content is the King and forever it remains the same, and equally important is the promotion of the same via social media platforms.
How to write effective hyperlinks
A hyperlink is a more convenient way of jumping from one page to another. That’s all hyper linking is on most websites.
Don’t use these link phrases as they are not meaningful
Click here to enter
Click on this
Select this
Know about different country rainfall statistics for 2001 and 2000
is better than
Click here to know about rainfall statistics
See rainfall statistics
Good web writing
Always use immediate language as internet is here to stay:
Be active:
Always use active verbs in the present tense: So instead of:
Lot of comments was received by us
Say
We received lot of comments.
Be positive:
Always be upbeat. If you say:
Due to high number of comments we receive, we can’t respond to every email.
It makes your respondent feel why bother? It’s better to say:
We read customer’s comments with interest, even though we cannot respond individually. Thank you for helping us in making this a better site.
Be direct:
Go to clubs to make friends, have fun and learn.
Is easier to understand than:
If you want to make friends and you are a fun-loving sort of person who likes learning, then click on the club button at the top of the page.
The basics of SEO copy writing
Copywriting for SEO is indeed a skill. It is something that most of the copy writers learn over time by time doing it. The SEO copy writers have to be in constant vigil looking out what the competitors are doing. This can be effectively done by reading up on how to write copy for websites, blogs, press releases and articles.
So what exactly is SEO copywriting? It is basically the art and science of combining three elements namely the valuable content, readability and structure and formatting.
The need of valuable content
Content is the king in search engine optimization copywriting. Hence it is important to provide reader with quality content that affords them the provision to learn, experience or clarify a product, service, position or opinion. There are certain factors that determine the value in your content like the level of details, a snapshot of the content, reader perspective, usability and specific calls to action.
The content is not merely that has to be read and thrown out of mind. It must provide the reader with something that they can make use of when required. The overall reader experience can be calculated by the variety of different levels of knowledge and proficiency with the topic. Here you need to concentrate on defining and organizing the thoughts that comes in. start with putting everything in a nutshell with the 5 Ws and 1 H ( who, what, where, when, why and how). Later you can elaborate each detail in a step by step basis.
The significance of readability
There is no room to play with jargons and flowery language in SEO copywriting. Reader must essentially understand what you are talking about without pondering over for so long. The golden rule of thumb here is that you must write for the reader first. Then the second and third priority should be given to the search engines.
The benefits of structure and formatting
Even though there are no hard and fast rules for getting the best results in search engine copywriting, a well structured and formatted content would surely hold the attention. These days, the search engines have become smarter in assessing the value of content. But there are indeed a variety of distinguishable factors that determines the quality of good content. A little care is all you need to invest in structuring and formatting.
10 Tips for writing a Blog
1. Lists:
People love to read about list, just any kind of list as it can increase traffic of your blog. Some examples are Top 10 lists, 3 reasons I love something etc. Start your heading from number.
2. How to
To accomplish a task many people would like to find easy-to-follow instructions. For example: How to avoid getting bitten by a mosquito etc.
3. Write about Reviews:
Write a review about anything on your blog. Some of the suggestions are:
- Products
- Websites
- Books
- Movies
- Music
- Hotels
4. Photo:
Try to post a photo based on your topic.
5. Tips:
Write about tips so that readers can achieve something faster or cheaper way.
6. Recommendations:
Try to share your recommendations about the websites, books, movies or other favorite topic on your blog.
7. Contests:
Blog contetsts can increase traffic in your blog and enable visitors to leave comments.
8. Videos:
Put a video from YouTube or one of your own, or host a video blog.
9. Guest Posts:
Ask other bloggers or experts in a field related to your blog topic to write a guest post.
10. Polls:
Register with a site like PollDaddy.com then publish a poll related to your blog topic in one of your blog posts.
Copyblogger on how to make money with free stuff
Copyblogger has an interesting article on how to make things work when you offer free stuff. Offer free stuff on your website is a great promotion method. It gives people a reason to visit your website and also a reason to repeat visiting your site.
We at Search Engine Genie provide more than 100 free web tools which can be used for search engine optimization and other online activities.
Checkout the article from copyblogger here: http://www.copyblogger.com/make-money-with-free/
Its a great article for starters who want to learn the art of promoting your content or free stuff online. Also the article talks about how to transfer your free stuff to paid ones and make money out of it. Subscriptions are a great way to make money with your content.
Branding has been in existence now and forever. The better you brand yourself more people will read your stuff. Especially in SEO copywriting there are few readers. To make them read your stuff you need to provide contents that really improves their social values as well as help them in their day to day life.
Increase traffic of real estate websites through article marketing
- Increase traffic in your website
- Authority and expertise in your niche
- Your site will get powerful one way back links
- Exposure
- High search engine rankings for very competitive terms
Write articles based on your area of expertise. For instance, if you know about foreclosure niche, then write articles on foreclosure subject, how people can save their house from foreclosure etc.
Always write an article in conversational manner. Make sure that your grammar and spelling are correct. Remember few points before writing an article:
- Find out at least 1-3 keyword phrase before starting an article
- Pick one main keyword phrase and use it in your article title.
- Add the selected keyword phrase in the body of the article.
- If you have 100 words in your article, you should mention the keyword at least 3-5 times in the article.
- Add keywords in your keyword tags and resource box. Each article directory has a keyword tag and resource box. Add those keywords there.