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Boost your brand with copywriting – copywriting SEO ideas

How to boost your brand with good copywriting?
The brilliance of a brand is best communicated by a wordsmith because they know how to put it across the right way that gets attention. Being known is far less important than what you are known for; similarly, talking in terms of business, the enterprise must be known for its reputation (brand reputation) which is essential to its survival. It is more important than anything else; with the advent of technology where social networking and other online tools are prevalent, businesses need to be wide awake of their reputation online together with building their brand. This piece of writing will give ideas on how to boost your brand with good copywriting while also building a sound online reputation.

  • Be authentic– make sure that your social media participation is useful. If your conversations and content sound like corporate oratory or a promotional brochure, they are not going to work out. Know your target audience and be real instead. By this means you can make your brand more promising.
  • Reciprocate: when people reach out to you and share your content, appreciate and reciprocate. For example, leave comments on other their blogs; share content on Twitter and Facebook, and more.

Building a strong online presence:

  • Take control: By means of claiming profiles on social media and other review sites present, you take back possession of what people are saying about your business online.
  • Create a strong online presence: By creating a presence and engaging dynamically with customers on social networks, you will build up a positive presence that will inflate your business influence across the internet.
  • Grow Your Fans: Generate constructive response on rating and review sites; this will make the customers feel positive when they choose your business.
  • Be accessible and responsive: An imperative element of building your online reputation through social media participation is not about understanding yourself. Instead, you need to spend a great deal of time recognizing other people on the social Web to make a relationship with them. Simply said, you need to act in response to questions, comments on your blog, tweets, and so on.

 

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Monday, February 6th, 2017 creative writing No Comments

The significance of Keyword for SEO Writing

For SEO, the content should be strictly focused on the topic and centered on the relevant Keywords. Search engines crawl the relevancy of the page based on the keywords. Do not assume that they just see the keywords alone. They are smart enough to evaluate the significance of the keyword with regard to the entire content. Spamming with keywords will never work, in fact it will have a negative impact on the content, ie you will no longer be noticed by search engines. It is crucial to research and be creative to find and use keywords especially in the online world because it  dictate whether you attract browsers or buyers, information seekers or product and service seekers, and finally, keywords even help to determine how many visitors you receive from search engines.

Before writing the content a careful analysis of the competitor with respect to the content and keywords is vital. Also there is no point in writing a large content with unnecessary explanation. Users will get attracted to quality content and also in the very first paragraph itself you need to provide the summary of the article by following the journalistic norm ie, the content should be in an inverted pyramid style including 5 W’s(WHAT , WHO, WHY WHICH, WHEN, WHERE and 1H (HOW).

Title is the first thing that a potential visitor will find in search results. Keywords should begin with the title in order to woo the search engine and also the users. Also important is the Meta description which induces whether or not you get the click and it should be limited to 165 characters so that the full description will be visible in search results. A keyword density more than 5.5% will be considered as keyword stuffing, and certainly irritates Google.  Keywords alone cannot take your site on the top slot on a search result page but using the right keywords plays a great role in getting search engine traffic.

Your site can be accessed only through the relevant keywords and without them it is invisible to everyone whatsoever, useful and informative they may be. A professional copywriter will always learn the competition for the product or service and hence use appropriate keywords at the right places with accurate headings. The keywords should be proportionate and equally disseminated throughout the content.

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Thursday, March 24th, 2011 content, copywriting, SEO copywriting 1 Comment

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