Amazing strategies of SEO Copywriting

• First effective rule that you must follow for effective SEO campaign is research your keywords.

• Second rule is start off the first sentence of your content with your top keywords. This will reinforce the subject of your page and help the search engines to learn what your page is about.

• Next important rule is bold the keywords in your content with the strong tag. Don’t overdo it.

• If you link to other content on your site it will make your content more valuable by extending the experience of your subject. Make sure to use your keywords as the link text as well.

• While writing ask yourself if the sentences read naturally. If not, then you need to get creative.

• Try to edit your content and keep it brief. Try to keep your content concise and limit your page length. Keep your pages limited to around 500 words.

• Check your spelling and grammar.

FTC to fine bloggers – 11,000$

In the latest ruling FTC is going behind bloggers who write endorsing a product but never reveal how much they paid to review / endorse the product. Many people think most of the reviews online are natural they are not as the FTC points out. People just review products or product sites by taking money.
There are many influential writers whose words are taken pretty seriously. So if a blogger writes about a product people actually believe it and buy them. Now the new ruling by FTC clearly says all bloggers who write endorsing a product much disclose how much payment they took for it.
Guy kawaski when ever he writes about a car release he gets free ride for a week or even a month with all expenses paid. You can read his blog for more information.Social media has taken a long stride and is now an important part of advertising online. Even Google has planned to include twitter updates in its search results same way it does to digg or other social bookmarking tools.Lot of consumers have complained with lack of transparency when it comes to online reviews i hope this new rule will bring more disclosures.

How to write an effective press release for your site?

SEO press release is a way to deliver series of new events taking place within your company. But SEO press release should be written in such a way that it will rank well in search engines for your keywords and your website will get important backlinks that can increase your position in search engine rankings.

Many people think that press release is old and boring marketing method. This was in the past. But today’s press releases are lot more fun. You can include video, links, pictures, social media buttons and more.

SEO Press Release Writing:

Step 1: Identify keywords

Before writing a press release, find out important keywords. If you’re writing for a site and haven’t found keywords you can find them by using Google AdWords Tool.

Elements of a Press Release:

5 important parts of a press release are as follows:

Title: Include keyword phrase in the title. Title should not exceed 100 characters.

Summary: Give a general idea about the press release in 1-2 sentences. Length summary should not exceed 240 characters.

Body: Body should be written in form of third person. Length should be at least 300 words. Do include 1-2 quotes and 3-4 keyword phrases.

About the Company: Write about your company in 2-3 sentences. Include a link to your homepage in the summary.

Press contact: Do add name, address, phone, Email and website name in the press release. Most of the press release publishers may not accept your submission without contact details.

Step 2: Optimizing the Title:

When creating a title you have to remember two things.

• Position your search term
• Make an appealing clickable title

The title of the press release often becomes the title tag. The title of the press release is going to be in big bold letters on the search term.

Step 3: Optimizing the Summary:

Most of the press release websites may ask for a summary of your press release. Try to give additional keyword phrases in the summary that are different than those in the title so that you can maximize exposure of those phrases.

Step 4: Optimizing the body of the Press Release:

Remember these points while optimizing the body of the press release:

1. Avoid including date so that information doesn’t seem outdated.
2. Some of the PR publishers allow an image. Before putting an image in the press release get approval from the client can they put that image?
3. Some PR distributors accept anchor text, others only allow http://links. If they allow anchor text, you can delete http://links. Any type of link, try to make it appear in the first half of the press release because readers tend to spend shorter time reading press release.
4. Include at least one quote.
5. Try including three different anchor text links in three different keywords. One of the keywords should be linked to the internal page of the site, not homepage.
6. Always include http:// when writing URLs. If you leave this link will not be clickable in the published press release.

Step 5: Write press release:

Press release has a flavor, style that differs from other types of published media. We can talk about,

• Press release topics:

Many clients think they don’t have anything newsworthy to talk about. But if you go through the site properly, you can get great topics. You can just write about the things that are happening in your business or on your blog that can be considered newsworthy.
You can write about new product, service or program, New published report and new strategic partnership. Make it a point to produce at least one press release a month. In such a way you will come with lot of ideas.

• Voice:

Nowadays, press release can be published on the web, and viewed by the end user. Always write a press release from a third person perspective. Press release should be very objective.

• Quotes:

Quotes can be powerful sales tool in a press release.

Go through these points before writing a press release for your site.

How to write great website Content

Compelling content is one of the key factors to attract more searchers to your site. There are a few sites that you would like to visit again and again. What makes them coming back? It’s compelling, relevant and timely content. Some important points to remember before writing a compelling content are:

Topic per page: If your company sells 5 different products, you should at least create one page per topic.

Details: The topic should have enough details that the site visitor can determine whether to contact you for more information. If you provide more details for each topic search engines will be able to determine the relevance of your site to that keyword.

Keyword density: If you want search engines to rank your pages for a specific keyword, that keyword has to be used on your page. The more often you use it, the more relevant the page will be.

Type of content to write for your company website

It is important to find out what type of information people would want to know about the company. Here are a few types of content which search engines and internet visitors prefer.

• Customer testimonials, case studies
• Industry definitions
• Comparative information
• Details about the product – features, specifications, diagrams, flow-chart, photos etc.
• Technical tips, user manuals

Get ideas for Good SEO Content from competitor sites, industry portal sites, Industry magazine sites and resource sites.

How to write creative – creative writing and art of copywriting

Creative writing implies a type of imaginative writing that is distinctly different from other types of writing like technical writing, scientific writing, or information-driven writing. Creative writing includes story-telling, fiction, poetry, memoirs or biography, lyrics, stage and screenplays and all literary works that entail original thinking.

A person must have a natural aptitude to write creatively creative writing cannot be taught within a classroom. The natural talents for creative writing a person might have – can perhaps be developed through teaching to make him or her realize his or her full potential in the art. Creative writing, like painting or composing music, calls for a fair degree of individual initiative, opinion-making prowess, and innate sensitivity.

For those keen on developing creative writing skills can search the Internet for creative writing websites as an effective way to gain insight into the craft. Many creative writing websites offer facilities for writers to post works that will be read and enjoyed by others, and where feedback can also be obtained to further improve one’s skills.

Creative writing courses are gaining in popularity and widely available in various formats. They are more intended for the talented writer looking to polish his or her skills. True creative writing may not be talent that can be learnt, but these courses are able to tap the inner creativity even in beginners.

Many budding creative writers want to opt for creative writing as a career. Creative writing can equip a writer with the skills to develop into a freelance writer, web content writer, a ghost writer of columns and books or use the creative writing skills to enter professions like public relations, advertising, print media editing. You can build a career with a newspaper or a website. You can write articles, stories, reviews, etc. for these mediums.

There are many online jobs that you can apply for and become a successful copywriter. If you love traveling and writing down what you see and experience for others to read, then the best creative writing job for you is travel writing. You can write for magazines, travel websites, newspapers, etc. and take the readers on a conducted tour to the places with your creative writing.

Copywriting, however, is a term generally used when referring to writing for advertisements, brochures, sales promotion materials, press releases etc. Copywriting must be so arresting as to make the prospective customers to sit up and spend time to know what is there in it for him or her.

Once you have decided to write a sales promotion or marketing piece, you must be clear in your mind what you want to convey and how you want to present that information. You should spell out the benefits of the products or services, create attention-grabbing headlines and easy to read copy matter. The rules may vary in copy writing for brochures, radio, TV or the Internet, though the basics may be the same. Whether you’re selling a product or service, a Web site copy writing means content that attracts attention, engages the reader and provides quality information.

Writing copy for the Websites is certainly different as usage of appropriate keywords is critically important for search engine optimization (SEO). Today’s search engines accord priority for quality content, key word density and number of incoming links and words used in those links. SEO copywriting today is dependent on your ability to craft quality content so compelling and at the same time so readily readable that others will link back to you.

Cold calling / Spam email the funny way

We have one of the few SEO companies who are against cold calling or SPAM emails. But because we are popular we get a SPAM all the time. Here is one recent spam we got.

Spam company is a leading Content Providing company employing more than 200 quality writers from all across the globe and an additional 50 employees for various other tasks like project management and proofreading.

We have a strong team of writers and they are divided in different niches according to their passion .We give your topic only to the writers who are passionate about your niche (and preferable have the same background).

Our other specialty is our team of 20 highly qualified US proofreaders with more than five years of experience. Your every single article is scanned by the eyes of our experienced proofreaders. They make sure that the article is totally error (grammatical, spelling, sentence structure) free. So when you receive an article from us, you can directly use it without worrying about any kind of error.

We have a zero tolerance policy for plagiarism. All our articles go through
Copyscape. testing (just for the record it is a paid service and we don’t charge extra for that!). So when you receive an article from us, you can directly use it without worrying about plagiarism.

We are a true professional company and known for our on time delivery always. We know the importance of time. Actually it’s our logo ” COMPANY – With you, on-time, every-time”

As we have a team of writers we can work on bulk orders easily. So if you are looking for someone to do your bulk writing with quality then your search ends here.

We work exactly according to the client’s requirement. We give full copyrights of the articles to our clients.

Our services include – General Articles, SEO articles, Blogs, Research Based Articles / Technical Articles, Auto-senders, Proofreading, and Re-writing.

We charge $8 per normal article of 500 words (prices will vary with no. of words and complexity of the article). We accept our payment through PayPal. Here I’d also like to mention that our company also likes to build lasting relationships with our clients. Once you receive the first batch of completed assignments from us, you’ll understand why all our clients stay with us forever and we also provide special discounts to our regular customers and clients with bulk orders. Check out the two sample articles I have provided.

Contact us at spammer@spamcompany.com or visit our website: www. spamsite .com

On that note I thank you for your interest in our spam company and we hope to work together on not only this but many more future assignments for a mutually rewarding relationship.

Now what if a real spammer writes the above letter 🙂 .

Spammer’s Inc is a leading Spam content proving company employing more than 200 dirty filthy writers from all across the globe and an additional 50 junk content for various other tasks like creating MFA sites, affiliate only contents, keyword stuffed contents, copy paste articles etc.

We have a crap of content stealer s they are divided in different niches according to their expertise in scamming people .We give your topic only to the spammers are passionate and enjoy writing spam contents in your industry (and preferably don’t know English).

Our other pride is our team of 20 highly qualified US based spammers with more than five years of working with Nigerian spammers in sending spam emails. Every single copy paste content we write is run through a content generating software so that it is ideal to spam the search engines. They make sure that the duplicate content is totally error (Cheap, shoddy, or worthless) filled. So when you receive an junk content from us, you can directly delete it and send it to recycle bin and never worry about it again.

We have a zero tolerance policy if you sue us. All our junk articles are checked through
Copyscape. testing (just for the record it is a paid junk and we will charge few dollars for it!). So when you receive an article from us, you can directly use it without worrying about duplicate content because it will be duplicate ( don’t check it ) .

We are a true spamming and known for our terrible delays. We know how to be lazy. Actually it’s our logo of our company “SPAM COMPANY – With you, on-time, every-time”

As we have a team of spammers we can work on bulk junk articles easily. So if you are looking for someone to do your bulk junk article writing then your search ends here.

We SPAM to the client’s requirement. We give full contents to an other client if you don’t pay us

Our services include – General Spamming, SEO duplicate article spam, Splogs, Research Based junk / Technical crap, Auto-sender spam, spam, and Re-writing / Paraphrasing / plagiarizing .

We charge $8 per normal junk article of 500 words (prices will vary with no. of words and amount of spam required on the article). We accept our payment through PayPal. Here I’d also like to mention that our company also likes to build lasting relationships with our clients. Once you receive the first batch of completed Spam us, you’ll understand why all our clients stay with us forever and we also provide special discounts to our regular customers and clients with bulk orders. Check out the two sample articles I have provided.

Contact us at spammer@spamcompany.com or visit our website: www. spamsite .com

On that note I thank you for your interest in our spam company and we hope to work together on not only this but many more future assignments for a mutually rewarding relationship.

How to improve your English for online copywriting:

How to improve your English for online copywriting:

Having good English skills is essential to become a quality copywriter. A good copywriter will have good grammatical skills. Here I would like to highlight few points that can improve your English. I take into mind that you already come from a decent English background. This is article is for people who are already good in English and want to improve their SEO copywriting and copywriting skills.

1. A primary source for good English. More you read better you get in copywriting. You should make reading has a habit. Utilize every possible chance you get to read English. If you are using regular internet browse other quality news sites and go through the latest news. Read the news don’t just read the headlines. Take local English newspapers and read the information from them. Don’t hesitate to read when you eat, lie down on bed, listening to music, watching tv etc. Even dont ignore bathrooms its good place to relax and read. My point, make sure you use all possible ways to improve your English. Making reading a habit can push you a long way forward in copywriting.
2. Writing: Reading helps but writing helps more. When you write something it stays in your mind for a long time. You get a chance to recollect better if you write. So when you read something try to put that into writing it helps. When you write get help for proof reading. If you have a teacher or someone who can assist tell them to proof read and see if there are potential mistakes. People are more than happy to read than write so you can find a lot of people who can read and fix mistakes.
3. Study Grammar: Grammar plays an important role in copywriting. If you don’t have good grammatical skills you will fail in your copywriting goals. So improve your grammar and tenses by reading more about grammar in English.
4. Practice: Practice makes a man perfect. We all know this and have come across this some part in our life. More you practice better you become so don’t hesitate to make mistakes. The more you make mistakes better you get chance to correct yourself. Once you practice, make mistakes and fix them you will become good in English. I personally write lots of articles, before I never used to be a quality writer now I improved and people recognize me as a good writer only because of my experience in this field.
5. Experts advice: Go through lots of copywriting and SEO copywriting related blogs and get tips from there. There are good blogs out there than can help your copywriting skills by a long way. I personally go through 10 SEO copywriting / copywriting blogs through feeds and most of them are very informative. You get creative when you get tips from others.

I can list more but the important ones are already in list.

Copywriting for Blogs – Limitations

Is there any limit on the number of contents you post in a blog? Well I personally write a lot of contents in my office and some of my colleagues ask me to provide 4 or 5 contents for a blog per day. Most of them are SEOs or technical people who are not fully aware of the way search engines. I tell them to not just post too many information every day but concentrate on the quality of contents too. Blog posting is not just about writing and posting for the sake of search engines. You need to be focused more on users. If you do a posting make sure its interesting. If you get contents written it’s the due to of the SEO blog poster to make it interesting for their audience. Copywriters like me can only write contents. We don’t have enough time in our hands to think of innovative ways to improve the quality of the blog posting.
Our SEO guys have ton of time in their hands, I tell them to make sure they add nice images, videos, make the content more attractive by adding good formatting etc. Adding 5 postings are not going to work if each of them is attractive and well written. Search engines like that too they don’t just like contents, they like quality. They measure quality by the number of backlinks that comes into a blog posting. SO if your blog postings cannot attract links or quality visitors then you are not doing something right. It’s important you know what is right and what is wrong for your website.
I tell me seniors in my office to train the SEOs better so that they understand the important of each content rather than ask me lots of contents every day.
There is nothing wrong in adding too many contents to blogs but in user point of view make sure it works for you. If you adding contents just to make sure you fill up the pages and add up more pages for search engine indexing you are on the wrong track. Make sure you remember quality always when posting contents. Even if its one content if its taken care for quality then its more than enough.
Excess contents never hurt same way it doesn’t help too. So you decide whether you add contents for users or for search engines.

Time Management – feature of a good copywriter.

If you see great copywriters are actually good time managers. If you want to be successful you need to know how you manage your time. Time management is everywhere. It’s not just copywriting but all industry looks for time management and good time management needs to have good copywriting skills.
We should always look for better ways to manage time available to us. Many of you might be doing writing as a part-time job. We at Contempo give away work to many copywriters who are freelancers we have seen many of them deliver their articles delayed. It’s mostly because either your profile is already hectic and you are trying to find time to write or you are not managing your time properly. If you see online they suggest many different ways to manage your time I am not going to be too contradictory. Here are my thoughts on being more efficient by good time management.
1. Maintain a list.
Do you know what you will be doing the following day before going to bed? Well of course we cannot predict future but at least if you are working in a office you know you need to work the next day and then you have lunch and travelling, meeting etc. Just note it down and then try to break down your copywriting work into timing it should work for you.
2. Production time.
You know better than anyone else when you are more productive and when you are less. So utilize the most productive time to as much work as possible. For me I am usually lazy first thing in the morning and get more active later part of the day I am sure you will have the something similar.
3. Importance:
Urgent and ordinary they call in our local police. Usually they have different files once says urgent and other ordinary. If you have a leader or manager above you or if you want to deliver to a client make sure which ones are urgent and which ones can go in regular time. Make sure you do the urgent ones first and the ordinary ones later.
4. Use tools:
If you have cell phones you will have calendar, alarm clock in it. Make use of it set alerts, set appointments. Make sure you have a deadline for writing and when the clock ticks you should have completed your copy. If you are sitting before a computer your computer clock is an effective time management tool. When I write my copies I always see the clock time to see how much time I have utilized effectively.
According to Wikipedia
Fourth generation of time management is being efficient and proactive using tools places goals and roles as the controlling element of the system and favors importance over urgency.
Time management in copywriting is important use if effectively to become a good copywriter.

How to motivate yourself to write?

Motivation comes in different ways for different people. It’s not the same for 2 different people. There might be some similarities like listening music when you write can make you some people write more. Well here is some stuff that motivates me to write.
a. My primary motivation to write comes directly from my girl I like. More I think about her while writing more I write. She is a major inspiration for me during my writing. Sometimes you can get into small challenges with your lovable girl and you want to impress her by doing something she likes. In most cases I bet with my close friend that she needs to give me some chocolate or some gift if I write this much information. And I write to win it and impress her. Yes that’s my best motivation.
b. Eating: I write more when I am not full but not thinking about eating. Feeling hungry makes me lazy, while eating more makes me sleepy. So I tend to make sure I don’t feel hungry or lethargic while I write.
c. Deadlines and targets: This is an important motivation you need to be clear what you will achieve that day. If you want to write 5 articles make sure you write all 5 that day itself. This is another way of motivating yourself. If you fall short you will feel guilty of falling short. So make sure you keep targets and deadlines while writing. It helps me when I write my copies.
d. Extreme helps: If you feel writing and enjoying that day make sure you write more. It helps me I have had days where I have continuously written non-stop for more than 7 hours. Its because I enjoyed copywriting for that day. So it’s easy and very fruitful to stay on extremes. Once you are done with the contents I am sure you will feel proud of you that day. Also sometimes you can over work and save a day or two in writing. So at times extreme helps. If you are motivated stay motivated as long as possible.
e. Music: Listening music helps me. It’s not just listening music even watching online videos or videos in TVs helps. I do that since I have a separate cabin I listen to music or watch TV when I write and I don’t feel that I am writing at all. It all looks so easy.
f. Avoiding distractions: Avoiding distractions is the best motivation for me. I tend to write more on Sundays sitting alone in office than on week days where I have lots of distractions. If you are same like me make sure you have a place which doesn’t distract you. Sometimes distractions lead to fewer creativenesses. You cannot think peacefully if you are disturbed.