Compelling content is one of the key factors to attract more searchers to your site. There are a few sites that you would like to visit again and again. What makes them coming back? It’s compelling, relevant and timely content. Some important points to remember before writing a compelling content are:
Keyword research: Always write keyword rich content. Write content based on the keyword terms that you know are most popular among audience you’re trying to reach. There are some online keyword tools like WordTracker and Keyword Discovery that will help you determine the right keywords for your company.
Topic per page: If your company sells 5 different products, you should at least create one page per topic.
Details: The topic should have enough details that the site visitor can determine whether to contact you for more information. If you provide more details for each topic search engines will be able to determine the relevance of your site to that keyword.
Keyword density: If you want search engines to rank your pages for a specific keyword, that keyword has to be used on your page. The more often you use it, the more relevant the page will be.
Type of content to write for your company website
It is important to find out what type of information people would want to know about the company. Here are a few types of content which search engines and internet visitors prefer.
- Customer testimonials, case studies
- Industry definitions
- Comparative information
- Details about the product – features, specifications, diagrams, flow-chart, photos etc.
- Technical tips, user manuals
Get ideas for Good SEO Content from competitor sites, industry portal sites, Industry magazine sites and resource sites.
