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Copywriting hacks – Ultimate guide – SEO copywriting

Wednesday, April 12th, 2017 copywriting, creative writing, SEO copywriting

Your ultimate guide to copywriting hacks- nail it down

Everybody wants high conversion rate for their sales copy, by this means one can acquire more customers plus grow their revenue and business. You can make or break a user’s experience on your website with the content produced. No one would invest their valuable time surfing through a website that lacks to seize attention. Best capture the interests of your customers by engaging them and inspire them with solutions that they are looking out for.

Follow these copywriting hacks and see business conversions go up.

  • Conversational tone– how you say is as important as what you say. Your connection with the users should be very genuine. As far as triggering buying decisions is concerned, commit to memory that people will buy only from those whom they trust and like, so try to bring out your authenticity and do away with anything that makes them feel skeptical. Not an easy feat though, you can nail it down by a conversational approach. Keeping things casual and conversational is always more efficient than those long-winded language.
  • Benefits first, features next– Specify the benefits first and then move on to the features of your product/service. When it comes to writing sales copy, writers are entangled with a limitation of space and as a result, some of the brands choose to induce their prospective customers by spelling out their USPs. A strategical approach is what goes a long way in satisfying your customers, tag along the strategy of letting your customers know about the benefits first and then list out the features. Before they could scroll down for anything, seize them by revealing the whole lot of benefits. Be succinct, this will help you to stay on the safer side, for instance you can use bulletin points and list out the benefits and features. Having said all that, to list out the benefits alone is not going to help you out, but make it a point to persuade and prove to the prospect the benefits are true.
  • Not clever, but be clear- A sales copy that is too clever can be confusing and complicated, but a one that is clear will definitely be simple and easy. Focus on short tail taglines than on long tail and trim down with time, tagging along the basic and essential elements. By this way, you can help make a world of difference to your sales copy. Eventually this will help in high conversion rate.
  • Write for people, not robots– Some digital copywriters believe that a higher search engine ranking is best achieved through keyword stuffing, this is not the case. As a matter of fact, an effective online keyword density should be somewhere between 2-5%. Having said that, you should also concentrate on the proximity factor. With the means of naturally occurring keywords, well place in the body of the content, your chances to enhance browser relevance and content search engine is high. In general, search engines make use of Latent Semantic Indexing (LSI) to match search results to the targets of browsers probing for content. Well, this clearly states, for things to fall in place, you need to be very sensible enough to merge keywords into the body of the content as logically and as naturally as possible. It shouldn’t give a feeling of keyword stuffing, naturally occurring keywords is what considered healthy.
  • Concealed advertorial – Explicit sales will turn-off a potential customer. Your sales should be firm, at the same time make sure it is a masked advertorial. Follow a 70-30% scale and make a point to give 70% good and valuable information and let the 30% focus on sales. Just give a mental reel, imagine yourself as a customer, would you like reading an explicit sales pitch when you are on the market for a product or service. Whereas, a sales pitch with great information is the best way to take in your prospective buyer’s attention without turning them off.
  • Scanning – Approximately 80% of readers, who are internet savvy, have a tendency to scan through the copy, instead of reading it out-and-out. There exist a variety of reasons for this, with a millions of websites vying for a valuable customer’s attention; it is not possible to read through the entire content in a website as well. Catchy and crisp phrases, apart from adding visual interest, it also helps your content for sales and conversion.
  • Writing rhythm- Visual hooks make content presentable, writing rhythm makes the content readable. Work on the physiological elements that will raise interests and clicks.

Good copywriting is the key to brand authority, to have a good control over it; you need to understand things in and out. Ultimately the results show up.

When a user is online, they want to be engaged and entertained quickly, so you should tailor the writing accordingly. Moreover, interactive content not only entertains the user but also converts website visits into sales, statistics says. Having said that, it’s the small detail that grabs attention and this best applies to web content. The catchy phrases and sometimes even single words can engage the readers so much; most importantly when they couple with other set of produced information, they should be designed and placed on a page in such a way that it inspires, engages and addresses the wants and needs of a user.

Final point:

The key to writing greatness isn’t achieved overnight. It demands a lot of understanding about your business, its objective, the market, and your potential customer’s requirements. All this packed together, concentrate on the core; most importantly make and take the time to make a good copy, don’t be in a rush to write content, writing greatness is best achieved over time and if you rush up, then you will have to compromise on your standards. To get a constructive response for your content, you need to put in a considerable amount of time, so take ample amount of time and you will nail it down.

 

 

 

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