Empathetic writing alone will help
Be empathetic while writing. Take initiatives to research on the particular product you are writing about. What will you expect an article to convince you if you come through such an article while searching for such a product? Put all the emotions in it. Experience the joy of using the product and sell your joy, ideas and its feelings. This will alone make you stand out of the other copy writers. Express yourself as a customer to get the product first. Then think of selling the product. Sell your ideas and that will automatically sell your products.
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