George Orwell’s five digital copywriting tips
Copywriting is the art of effectively influencing the target customers making them realize that they reached the right place for extracting out what they need. No flashy or attractive words could grab attention of people but, it is all of presenting the complex concept in a simple way. Am sure many know about George Orwell, a famous English novelist, essayist, journalist and critic of 20th century. His significant novels still has a high impact especially his campaign for writing in plain English. In his famous essay Politics and the English language, he explained the principles of idea of plain English. Now, let’s see how it is associated with web writing.
Never use a metaphor, simile or other figure of speech
The bottom line of copywriting must be reaching out clearly. Usage of metaphor, simile may give embellishments to the content but, in most of the cases it stands odd as a complete extraction of the theme is made hidden. Keep your sentence precise and simple.
Never use a long word
There is a saying that a good writer can make understand the fact just in few words. Go for short and familiar words rather making into a long compound or complex sentences. Use the word “surprising” instead meaning it as “startling”.
Try to cut words in possible cases
Check every word count and try to remove ambiguity of words as much as possible. So, write and edit, write and edit. Create precise content and have its meaning direct.
Never use a foreign phrase, a scientific word or a jargon
Avoid using phrases like ‘joie de vivre’, ‘cul de sac’ or other technical words which can make people feel difficult to understand. In case to present any technical content, analyze the complete stuff and try to make it clearer and simpler.
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