Heuristics for copywriting strategy
To the previous week Jakob Nielsen’s five heuristics that are applicable for Copywriters to create an active content are highlighted. Let’s see the other 5 heuristics dealt with a content strategy.
Error prevention
“Even better than good error messages is a careful design which prevents a problem from occurring in the first place. Either eliminate error-prone conditions or check for them and present users with a confirmation option before they commit to the action.”
In copy writing strategy, it is not just the content but also the user design plays an important role. In order to create the strong micro-content the language used must be simple so that it can be also error free. The complex words might sometimes lead to an ineffective micro-content as it may not reach to the communities in an effective manner.
Recognition rather than recall
“Minimize the user’s memory load by making objects, actions, and options visible. The user should not have to remember information from one part of the dialogue to another. Instructions for use of the system should be visible or easily retrievable whenever appropriate.”
The content must be created in such a way that it need to come inline with the process. There should not be any discontinuity in the content, making the reader to again get reminded with the task. Just like a baby walk present clarity and continuity in each and every step of content process.
Flexibility and efficiency of use
“Accelerators — unseen by the novice user — may often speed up the interaction for the expert user such that the system can cater to both inexperienced and experienced users. Allow users to tailor frequent actions.”
As copywriters won’t have control over the general design and interface nothing effective can be made in those processes but the usage of links within the body can be enhanced in a better way by copy writers. The links included must be in a way of user’s expectations. For example, if you’re writing a product page for tuxedos include the link that deals with fashion updates. So that it makes user to have great flexibility and efficiency to use your site than the competitors.
Aesthetic and minimalist design
“Dialogues should not contain information which is irrelevant or rarely needed. Every extra unit of information in a dialogue competes with the relevant units of information and diminishes their relative visibility.”
Use only the relevant information and data required for the site process. Don’t bombard with enormous content that are irrelevant to the covered topics. Cut down the contents in order to give an aesthetic presence that provides more convenient content visibility to the users.
Help users recognize, diagnose, and recover from errors
“Error messages should be expressed in plain language (no codes), precisely indicate the problem, and constructively suggest a solution.”
When you find any error messages don’t leave it as such, fix the error by explaining the hard jargon or rewrite using the simple language. Nothing benefits in writing an amazing error messages that gets cut down in half the way.
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