Long tail keywords – SEO copywriting.
Why should you focus on long tail keywords in SEO?
A long tail keyword sounds counter-intuitive, but they are highly valuable, if you know how to use them right. Easier and profitable to target, they are the specific keyword phrases more likely used by visitors when they are closer to a point-of-purchase. That being said, it is very important to use specific long tail keywords that are relevant to your audience. With shorter keywords, a fierce competition for rankings exists, however, leveraging and smartly implementing long tail keywords has several advantages. Most importantly the ROI will be proportionally much higher compared to shorter keywords. And the best part is that you will be attracting a larger group of audiences than that of your less-savvy competitors.
Understanding the value of long tail keywords
Long tail SEO is a white-hat SEO process and it is all about targeting search terms that are less competitive and highly specific. Seeing that search queries for long tail key terms are high, just about 70%, taking control of them is said to add weightage and value. So long tail keyword, definitely deserve your focus!
Why should you target long tail keyword?
There are several reasons as to why you should target long tail keyword and listed below are some of the most important factors.
- Fewer competitions and easier to rank for: In view of the fact that these keywords are explicit to a particular business, the competition will be between you and the others who share your niche. Another important thing is that they do not require much effort to rank well unlike other high-ranking keywords. Given that common head keywords face tons of competition, it is easier to rank specific long tail keyword.
- Consistent organic traffic: Several studies confirm that these long key terms make up a larger part say more than 70% of all searches performed on the web, with very few left for the generic one word or two words keyword. This is mainly because there are millions of unique keyword combinations that can be comprised with more than three words. Giving you an endless possibility, these key terms will help widen your horizons for writing articles and creating landing pages pertinent to your niche. As a result, you will end up receiving more and more organic traffic from searches for those particular key terms.
- Increasing conversion rate and high-quality traffic: In general, visitors who look for for descriptive long-tail keywords are more competent and therefore convert better compared to those coming from common searches. Having said that, conversion rate for long tail keywords are 2.5x higher than generic keywords.
Concluding remarks
Training copywriters for SEO success is one of the best things you can ever do for your business online. So start by structuring it out and optimize to see desired results. Now that you are aware of the importance of long tail keywords, make sure that you take the effort to train your copywriters on how to best pull it off.
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