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Phrase out your marketing message effectively – SEO copywriting

Thursday, August 24th, 2017 copywriting, creative writing, SEO copywriting

Copywriting is a big and essential part of marketing your brand. The usage of words and the way you use them is what determines your branding success and helps spread out your marketing message effectively. Let not words destroy your marketing messages, yes! While the right usage of words goes a long way in capturing the attention of your target audiences, the same words when used wrongly can ruin your reputation badly.

  • Too many words: In general, people have an attention span that not lasts more than eight seconds, and with younger audiences, it is just a flash of a second, so you should consider getting you message across to your audience in the shortest span of time. Delete words that are not necessary from your copy. If you fail to do so, then you might have to run the risk of investing a lot of time and wasting a lot of money into something that will be ignored before your target audience can hear the call to action. Keep it simple, remove any filler, do not let your audience get distracted, and always keep it succinct, this will help drive the results you need.
  • Jargons: Skip and completely ignore esoteric words. Esoteric words are words that can be understood only by people who are experts in that particular industry. Even though you’re in a highly technical or regulated industry, try to convey things in simple manner. Always, examine your copy thoroughly for jargon or excessively big words and replace them with simple words. By making use of technical jargons, you will leave the reader perplexed and they tend to search for its meaning, in the due course this will distract and distort them.
  • Wrong pronouns: Great marketing message should connect with the audience, apart from letting them know about your product or service. As a result, you should use second person pronouns in a scattered form. The hard truth is that, audience don’t care about you, whereas they care more about how your products or services and see how it can help and make their lives easier. Always remember the keystone of the basic rule of marketing, “Your product or service is far less important than its ability to fulfill your customers’ needs.” Your messages will not make the grade if it’s going to talk only about you. For this, you need to review the copy and look for case in point where you have used first person pronouns and change them accordingly.
  • Emotional and psychological triggers: Emotional triggers always work out well. Learn to master the art of persuasion to have more sales. This will help you earn the trust of your target audience while also convincing them to buy more or buy again. Above all, an effective marketing message will keep your customers interested in what you have to say.

While there are several deceptively tricky jobs out there, writing web copy might be one among that, but it doesn’t have to be that way, if you are going to follow the strategies that this piece of writing has disclosed. Scale up your marketing message and you will be on your way to experience bigger and better results.

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