SEO Copywriting Rules – Part I
First Rule – Plan
What is that you are selling? What are the benefits you would get? Why other people must be fascinated about it? What is superior about your product than others in the industry? What reply are you attempting to elicit? The most winning writers forever think before they start writing. There is actually no other method. It is very important that you ask manually all the questions above.
Second Rule – Headline
Your headline should have a help and significance to your reader. Generally, five times as many individual read the title of your ad and letter, than actually read the body content. Hence, it is a guiding light that the successful idea, the proposal, should be in the title, not only in the body content. So, if you carry news to be shared, don’t hide it in your body content that nine out of ten people would not read.
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