Copywriting:

I read an interesting article on why people don’t link your well written quality content. It was a quality article from copyblogger.com. Most of the stuff discussed in that article were interesting to ready. I was able to get some valuable tips from it. As per his article making friends in blogging world is the primary way of building good trust and good trust.

I agree with his point its true that the more people you know in blogging world especially people in your same industry the more reach you will have, you will get more followers and they will start linking to you just because they like you.

Guest posts are a great way to gain attention. Especially on blogs that already have decent bit of visitors it will be good to write a guest post which will gain attention of that blog readers and if they like the post I am sure they will link to your blog or start reading your blog.

Trying to contact other bloggers with intention of making friendship or for some good questions or for interviews with them will make them look at your website / blog.

Participating in their blogs, commenting in their blogs, posting in their forums, message boards actively will help in building a good community.

Nowadays volunteering to vote helps in building up good reputation if you are willing to vote for their sites in social bookmarking sites I am sure they will do the same favor to you.

Volunteer linking to their post will definitely help this is what they say what you give comes back to you. The more you link to them more they link back.

Does long phrases cause problem for copywriting?

When you are writing copies especially for SEO purposes you will be asked to include long phrases as part of campaign to optimize those phrases. Sometimes copywriters find it difficult to include long complicated phrases in their content. This is mostly because some contents are very sensitive and cannot be flexible to accommodate long phrases. So how do we tackle it. If you are using long phrases like “car shipping company in Houston” you can make the sentence short which makes the job easier to include the long phrase. E.g.: We are the best car shipping company in Houston and surrounding areas is easier to write than writing a long sentence and trying to accommodate the long phrase. Why am I stressing to use long phrases its because most people use long phrases to search. Initially when they do a search they start from short phrases but when they are unable to find the pages they are looking for I am sure they will start using long and more targeted phrases. So its important to include long phrases in your contents. When you are writing copy for SEO purposes you need to make your contents keyword rich it should have both long and short phrases.

Long phrases never cause problems if used in the right way. A good copywriter will be able to figure out how to effectively use a long phrase on your content regardless of how complicated the

What blog to write?

One of the most difficult decision to make in is to know what blog to start to get the best results especially through copywriting skills. Well this question has been asked from the day blogging revolution started. 90% of the decision made went wrong, its because people start a blog just because they like a topic I am sure its not love towards a topic alone brings a good blog. There are lot of other factors involved. I would like to list out some ideas which I feel is important before starting a blog.

1. The most prioritized reason is passion towards the topic you want to write. You need to first create a set of topics which suits your best/you love and write down in a set of paper. Later go through them as much as possible. Write a possible 25 topics atleast.
2. You need to make sure you take the right decision to select best topic for you. Few things that will do best before narrowing down is by separating the topics based on the time you are willing to spend, your knowledge and skill in that particular topic, do you have good experience in the industry you want to write, do you know people who share the same ideas as you in the the topic you want to write, do you get a chance to get ideas from them are they willing to share with you? , how many people do you know in the topic you want to write? If you can get the answers for the above suggestions you will be easily able to narrow down to the best topic to write.
3. If you are planning to monetize heavily from your blog you need to do a lot of research too. Without effective research your topic will never monetize. Best way to find monetizing is by using online keyword research tools especially Google adwords keyword suggestion tool which shows the competition of keywords for a particular topic. Similarly more the number of advertisers better your results are. Check Google sponsored links to see how competitive your industry is.
4. Final decision to make before you start blogging is to list down the topic based on interest, traffic, monetizing value, like minded people etc. Then its just your instinct that will finalize your decision. Go through the list and select the best for you. I am sure after all those research you will find the best topic
Happy blogging.

Effect ways to detect plagiarism on the web:

Biggest problem today website owners face is the problem with plagiarism of their quality contents. There are enough lazy people coming online or already on the web who never want to write anything but just steal contents from other sites and create pages or websites as if it were their own. There are lot of good and effective ways to protect content online.

Bloggers are the major group affected by online plagiarism. Especially with the rise of RSS, atom and other feeds ways to plagiarize are becoming increasingly easier. Rss scraping a new way of stealing where they just take your rss feeds and scrap content from it. There are some effective ways to stop this. Easiest way is to add a digital footprint something similar to what they use in images. You can create some random characters and add them to feeds. You can actually hide those random characters and if someone steals your content its easy to identify them by using Google search or other effective online search methods. Feedburner is a good tool to detect online plagiarism. According to feedburner website ” FeedBurner is the leading provider of media distribution and audience engagement services for blogs and RSS feeds. Our Web-based tools help bloggers, podcasters and commercial publishers promote, deliver and profit from their content on the Web.

FeedBurner also offers the largest feed and blog advertising network that brings together an unprecedented caliber of content aggregated from the world’s most recognized media companies”

You can see everyone who subscribed to your blog and other useful tools inside feed burner will help you detect rss scraping. You can use Google alerts an online tool from Google that will automate your plagiarism checks. You can subscribe for Google alerts here: http://www.google.com/alerts

A simple Google search can help detect online plagiarism. Just take a phrase anywhere from content enclose it in double quotes and search it in Google. You will be able to detect copies that Google has indexed. This is the traditional and most effective way. Sites like copyscape.com uses this technology so if you are ready to spend some bucks to detect duplicates then you can try copyscape.com. Remember you can do what copyscape is doing for totally free.

There are more methods to detect which i will discuss later in a different blog post.

Updating content on homepage good or bad strategy:

Most of the experts believe constant updating of contents to a site is good for search engines. I believe the same too. But what about homepage of a site? Home is the gateway for a site for many search engines. Mostly people tend to link to homepage and if you are in SEO you will get maximum links to homepage. For search engines homepage is very important so what’s the expert opinion on updating contents on homepage. Well in my point of view I have seen sites doing very well with a static homepage and there are sites doing very well with a dynamic homepage. I feel its mostly relative to the Business you are in and they type of site you project to Search engines.

Search engines like pages where contents are updated constantly so its better to have a page where contents are updated regularly. I know one famous site which turned to a blog started ranking well than it was before. It was a completely static site especially homepage but now that it’s a blog the guy constantly adds contents and I feel search engines started liking his site because of this. My recommendation have a section atleast on your homepage that changes dynamically something like an Rss feed will do. But most RSS feeds are duplicated better to have unique information.

Have dynamic homepage search engines will like it better than a static homepage.

SEO copywriting tips for auto-transport sites

Today I thought ill share my experience on writing effective copies for automobile sites. I have personally written for at least 15 auto related sites and most of those sites perform very well in search engine rankings. Some of the articles I wrote for auto transport sites were a hit in social bookmarking sites. So I thought ill share tactics I use in writing articles and copies for auto transport related sites.

Everyday 100s of transport related sites are coming online its becoming increasingly tougher to write effective and quality copies that stands out among the 1000s of similar pages that exist out there. Lots of sites target the same keywords to be in top 10 of major search engines. They use the same phrases we use in their copies which makes our life even more difficult. To be ranked in top 10 of major search engines there should be something really different in your copies that other sites don’t use but search engines find impressive.

SEO copywriting for auto-transport sites need to be different , unique, exclusive from all the other related sites, this makes search engine’s job easier when measuring effectiveness of the content. Search engine do not have eyes like human being so they don’t understand the logical calculation as human being do.

To be an effective copywriter for automobile industry its very important that you have good knowledge about the type of Business the website does for which you are writing copy. When you understand the Business you will know what your targeted users are looking for when reading your copies.

For a quality copy prepare a list of auto related keywords including synonyms and antonyms. Once you have an effective list you need to redo the list. Your list will have one word, two word , three word phrases or even more. Take all the unique words occurring in it and prepare a list. Then select all the two word phrases and prepare a list and then 3 word phrases and so on. Once your final list is ready use all the single, double triple word phrases in your copy. This will make your copy a very effective one.

Search engine do not care whether the content is long or short. Content quality is more important for search engines.

An expertise copywriter with complete knowledge of auto-transport facilities and services need to be hired for copywriting such sites.

These are few tips that has to be kept in mind for SEO copywriting for Auto-Transport sites.

Does a copy need to be persuasive copy?

Yes, each copy need to be a persuasive copy because the purpose to design each copy is to make the reader read and get engaged step by step to the conclusion.

A persuasive copy is one which is clear, concise and simple that communicates everything to the reader. In a persuasive copy headlines are also required to be persuasive enough in order to grab the attention of reader. The effectiveness of the copy is determined by the flow of copy.

Let’s discuss some guidelines to prepare a persuasive copy:

• Copy should be such that never make the reader feel that why they are bothering to pay attention.

• Each and every sentence in your copy should carry the main idea and main purpose of your copy.

• Make sure that all your statements are supported by “reason-why.” If any of your statement is not supported by any reason then the reader may loose attention to read it.

• Your copy need to demonstrate a large amount of credibility, using statistics, expert references and testimonials as appropriate. If you don’t have enough knowledge about the subject, do better research on that.

• Your copy should clear enough to describe whether you are selling a product or selling an idea. Be bold and firm enough when you present your offer. So that they don’t misunderstand what you say.

These are some key elements to prepare persuasive copy. This element will help you to achieve better results.

Copyright Protection

Copyright issues on web has now-a-days become the important issue. Unauthorized use of your copyrighted materials not only decreases your potential benefit but can also be harmful for your site’s ranking in search engines. The search engines do not favor the duplicate content and can also drop the value both the original site and the site that has copied its content.

So therefore, how to protect your copyright is what important for you. Let’s know something about copyright i.e. who can claim copyright, what work is protected and what is not and how to secure a copyright.

Who Can Claim Copyright?

Copyright protection subsists from the time the work is created in fixed form. The copyright in the work of authorship immediately becomes the property of the author who created the work. Only the author or those deriving their rights through the author can rightfully claim copyright.
In the case of works made for hire, the employer and not the employee is considered to be the author. Section 101 of the copyright law defines a “work made for hire” as:
1. work prepared by an employee within the scope of his or her employment; or
2. work specially ordered or commissioned for use as:

• a contribution to a collective work
• a part of a motion picture or other audiovisual work
• a translation
• a supplementary work
• a compilation
• an instructional text
• a test
• answer material for a test
• an atlas

If the parties expressly agree in a written instrument signed by them that the work shall be considered a work made for hire.

The authors of a joint work are co-owners of the copyright in the work, unless there is an agreement to the contrary.

Copyright in each separate contribution to a periodical or other collective work is distinct from copyright in the collective work as a whole and vests initially with the author of the contribution.

What Works Are Protected?

Copyright protects “original works of authorship” that are fixed in a tangible form of expression. The fixation need not be directly perceptible so long as it may be communicated with the aid of a machine or device. Copyrightable works include the following categories:
1. literary works;
2. musical works, including any accompanying words
3. dramatic works, including any accompanying music
4. pantomimes and choreographic works
5. pictorial, graphic, and sculptural works
6. motion pictures and other audiovisual works
7. sound recordings
8. architectural works
These categories should be viewed broadly. For example, computer programs and most “compilations” may be registered as “literary works”; maps and architectural plans may be registered as “pictorial, graphic, and sculptural works.”

What Is Not Protected by Copyright?

Several categories of material are generally not eligible for federal copyright protection. These include among others:

• Works that have not been fixed in a tangible form of expression (for example, choreographic works that have not been notated or recorded, or improvisational speeches or performances that have not been written or recorded)
• Titles, names, short phrases, and slogans; familiar symbols or designs; mere variations of typographic ornamentation, lettering, or coloring; mere listings of ingredients or contents
• Ideas, procedures, methods, systems, processes, concepts, principles, discoveries, or devices, as distinguished from a description, explanation, or illustration
• Works consisting entirely of information that is common property and containing no original authorship (for example: standard calendars, height and weight charts, tape measures and rulers, and lists or tables taken from public documents or other common sources)

How to Secure a Copyright?

Copyright Secured Automatically upon Creation

The way in which copyright protection is secured is frequently misunderstood. No publication or registration or other action in the Copyright Office is required to secure copyright. (See following note.) There are, however, certain definite advantages to registration. See “Copyright Registration.”
Copyright is secured automatically when the work is created, and a work is “created” when it is fixed in a copy or phonorecord for the first time. “Copies” are material objects from which a work can be read or visually perceived either directly or with the aid of a machine or device, such as books, manuscripts, sheet music, film, videotape, or microfilm. “Phonorecords” are material objects embodying fixations of sounds (excluding, by statutory definition, motion picture soundtracks), such as cassette tapes, CDs, or LPs. Thus, for example, a song (the “work”) can be fixed in sheet music (“copies”) or in phonograph disks (“phonorecords”), or both. If a work is prepared over a period of time, the part of the work that is fixed on a particular date constitutes the created work as of that date.

How to extract true benefits of your product in a copy and its importance

One of the most repeated rules of compelling copy is to stress benefits not the features because the more you describe the benefit of your product the more effective is your copy. This is the one rule that has to be applied always when ever you prepare a copy because that’s what will prompt the purchase.

The idea of highlighting benefits over features seems simple but it is actually tough to do. Writers should never derive the fake benefits of the product. The fake benefit kills the originality of the sales copy.

Always try your best to give only true benefits of the product in the sales copy. This will build up customer trust towards your product and customer tends to buy your trust worthy products. Your sales copy tends to be effective only when it derive true benefits of the product.

There are some steps that will help you to extract true benefits of the product.

• First, make a list of each and every feature of the product or services.
• Second, ask yourself how will each feature benefit us and in what way it will benefit us.
• Third, get the absolute root of what’s in it for the prospect at an emotional level.

The thing you need to keep in your mind while writing a sales copy is sell with benefits that is supported by features of your product. Your promised benefits in sales copy should be strongly supported by detailed explanation of the features.

Copywriting should be long or short

There are many questions that are most often asked about copywriting but one of among those is whether the copy should be long or short. Most of the people think that long and lengthy sales letter are not read by anyone. But according to me, I feel that long and lengthy copy is actually read by people because it provides more information about the product. A long and lengthy copy is worth only when it gives all detail information about the product rather than unnecessary thing stuffed in it.

What is the need for long copy?

• To give complete information about the product especially for those products which have more features and benefits?

• To make online buyer to believe that we are genuine seller and sell quality product.

• To increase the sales volume of the seller.

• To overcome every objection of the potential buyer.

There are some important factors that also increase the need for long copy is price point and unusual items.

• If the price of the product is higher, copy requires justifying the product in a better way which in turn will create a need for the product.

• Some unusual item also need clear demonstration of the benefits and features of the product which will help them to make effective sale of that unusual product.

Shopping products, specialty products and unsought products are three categories of products that require longer copy as they need detail description of each product. A convenience product fills an immediate need. So, longer copies are not required for such type of product.

Last but not the least, “the length of your copy will depend on whatever works for whatever you are selling.” That means it all depends on amount of information you provide. There is no such rules set up that copy should be long or short. But, it should always be as informative as it can.