Increase traffic of real estate websites through article marketing

• Increase traffic in your website

• Authority and expertise in your niche

• Your site will get powerful one way back links

• Exposure

• High search engine rankings for very competitive terms

• Find out at least 1-3 keyword phrase before starting an article

• Pick one main keyword phrase and use it in your article title.

• Add the selected keyword phrase in the body of the article.

• If you have 100 words in your article, you should mention the keyword at least 3-5 times in the article.

• Add keywords in your keyword tags and resource box. Each article directory has a keyword tag and resource box. Add those keywords there.

How to write humorously

There are several techniques that you can use so that people can smile while reading your article.

1. Make fun of yourself. Your readers will laugh with you. This applies to making fun of your paraphernalia as well- parents, spouses, children, dogs and fish.
2. Generalizations can be funny, but specificity is better
3. Apply funny word, phrase or sentence at the last possible moment. You can force a pause before the punch line by starting a new paragraph.
4. A single word can be very funny. It may be the way they sound or how they are spelled can make a person laugh. For example, destroy is routine but pulverize is hilarious. Surprise is ordinary but flabbergasted is priceless
5. Swipe file is one of the best tools for anyone who writes. A swipe file is a collection of marketing messages, headlines, techniques etc. There is no plagiaristic aspect to a swipe file.
6. It is very difficult for most of us to be funny. Use the rules above to make it better. Then do it again. When you think you’re done, ask a friend to read it, silently, in your presence.

How to write an effective press release for your site?

SEO press release is a way to deliver series of new events taking place within your company. But SEO press release should be written in such a way that it will rank well in search engines for your keywords and your website will get important backlinks that can increase your position in search engine rankings.

Many people think that press release is old and boring marketing method. This was in the past. But today’s press releases are lot more fun. You can include video, links, pictures, social media buttons and more.

SEO Press Release Writing:

Step 1: Identify keywords

Before writing a press release, find out important keywords. If you’re writing for a site and haven’t found keywords you can find them by using Google AdWords Tool.

Elements of a Press Release:

5 important parts of a press release are as follows:

Title: Include keyword phrase in the title. Title should not exceed 100 characters.

Summary: Give a general idea about the press release in 1-2 sentences. Length summary should not exceed 240 characters.

Body: Body should be written in form of third person. Length should be at least 300 words. Do include 1-2 quotes and 3-4 keyword phrases.

About the Company: Write about your company in 2-3 sentences. Include a link to your homepage in the summary.

Press contact: Do add name, address, phone, Email and website name in the press release. Most of the press release publishers may not accept your submission without contact details.

Step 2: Optimizing the Title:

When creating a title you have to remember two things.

• Position your search term
• Make an appealing clickable title

The title of the press release often becomes the title tag. The title of the press release is going to be in big bold letters on the search term.

Step 3: Optimizing the Summary:

Most of the press release websites may ask for a summary of your press release. Try to give additional keyword phrases in the summary that are different than those in the title so that you can maximize exposure of those phrases.

Step 4: Optimizing the body of the Press Release:

Remember these points while optimizing the body of the press release:

1. Avoid including date so that information doesn’t seem outdated.
2. Some of the PR publishers allow an image. Before putting an image in the press release get approval from the client can they put that image?
3. Some PR distributors accept anchor text, others only allow http://links. If they allow anchor text, you can delete http://links. Any type of link, try to make it appear in the first half of the press release because readers tend to spend shorter time reading press release.
4. Include at least one quote.
5. Try including three different anchor text links in three different keywords. One of the keywords should be linked to the internal page of the site, not homepage.
6. Always include http:// when writing URLs. If you leave this link will not be clickable in the published press release.

Step 5: Write press release:

Press release has a flavor, style that differs from other types of published media. We can talk about,

• Press release topics:

Many clients think they don’t have anything newsworthy to talk about. But if you go through the site properly, you can get great topics. You can just write about the things that are happening in your business or on your blog that can be considered newsworthy.
You can write about new product, service or program, New published report and new strategic partnership. Make it a point to produce at least one press release a month. In such a way you will come with lot of ideas.

• Voice:

Nowadays, press release can be published on the web, and viewed by the end user. Always write a press release from a third person perspective. Press release should be very objective.

• Quotes:

Quotes can be powerful sales tool in a press release.

Go through these points before writing a press release for your site.

How to write great website Content

Compelling content is one of the key factors to attract more searchers to your site. There are a few sites that you would like to visit again and again. What makes them coming back? It’s compelling, relevant and timely content. Some important points to remember before writing a compelling content are:

Topic per page: If your company sells 5 different products, you should at least create one page per topic.

Details: The topic should have enough details that the site visitor can determine whether to contact you for more information. If you provide more details for each topic search engines will be able to determine the relevance of your site to that keyword.

Keyword density: If you want search engines to rank your pages for a specific keyword, that keyword has to be used on your page. The more often you use it, the more relevant the page will be.

Type of content to write for your company website

It is important to find out what type of information people would want to know about the company. Here are a few types of content which search engines and internet visitors prefer.

• Customer testimonials, case studies
• Industry definitions
• Comparative information
• Details about the product – features, specifications, diagrams, flow-chart, photos etc.
• Technical tips, user manuals

Get ideas for Good SEO Content from competitor sites, industry portal sites, Industry magazine sites and resource sites.

How to write creative – creative writing and art of copywriting

Creative writing implies a type of imaginative writing that is distinctly different from other types of writing like technical writing, scientific writing, or information-driven writing. Creative writing includes story-telling, fiction, poetry, memoirs or biography, lyrics, stage and screenplays and all literary works that entail original thinking.

A person must have a natural aptitude to write creatively creative writing cannot be taught within a classroom. The natural talents for creative writing a person might have – can perhaps be developed through teaching to make him or her realize his or her full potential in the art. Creative writing, like painting or composing music, calls for a fair degree of individual initiative, opinion-making prowess, and innate sensitivity.

For those keen on developing creative writing skills can search the Internet for creative writing websites as an effective way to gain insight into the craft. Many creative writing websites offer facilities for writers to post works that will be read and enjoyed by others, and where feedback can also be obtained to further improve one’s skills.

Creative writing courses are gaining in popularity and widely available in various formats. They are more intended for the talented writer looking to polish his or her skills. True creative writing may not be talent that can be learnt, but these courses are able to tap the inner creativity even in beginners.

Many budding creative writers want to opt for creative writing as a career. Creative writing can equip a writer with the skills to develop into a freelance writer, web content writer, a ghost writer of columns and books or use the creative writing skills to enter professions like public relations, advertising, print media editing. You can build a career with a newspaper or a website. You can write articles, stories, reviews, etc. for these mediums.

There are many online jobs that you can apply for and become a successful copywriter. If you love traveling and writing down what you see and experience for others to read, then the best creative writing job for you is travel writing. You can write for magazines, travel websites, newspapers, etc. and take the readers on a conducted tour to the places with your creative writing.

Copywriting, however, is a term generally used when referring to writing for advertisements, brochures, sales promotion materials, press releases etc. Copywriting must be so arresting as to make the prospective customers to sit up and spend time to know what is there in it for him or her.

Once you have decided to write a sales promotion or marketing piece, you must be clear in your mind what you want to convey and how you want to present that information. You should spell out the benefits of the products or services, create attention-grabbing headlines and easy to read copy matter. The rules may vary in copy writing for brochures, radio, TV or the Internet, though the basics may be the same. Whether you’re selling a product or service, a Web site copy writing means content that attracts attention, engages the reader and provides quality information.

Writing copy for the Websites is certainly different as usage of appropriate keywords is critically important for search engine optimization (SEO). Today’s search engines accord priority for quality content, key word density and number of incoming links and words used in those links. SEO copywriting today is dependent on your ability to craft quality content so compelling and at the same time so readily readable that others will link back to you.

How to write headlines that work well

In copywriting, headline is the first and perhaps only impression you make on a prospective reader. Without the interesting title it will not turn the browser in to reader. Headlines are the key to everything pretty much, getting and grabbing the reader’s attention. Headlines are very important as well when coming down to Google Adwords and creating the customers interest to click and read more.

Things to be considered while developing headlines-

• Decide on the tone you will use in your article and the same should reflect in your headline.

• Develop the headline based on your article i.e. if the article is technical then develop more structured headline.

• Headline that you develop should offer the overview of the article which means it should offer good idea of what the article contains to the readers and make them to read the rest of article.

• Make sure headline is not too long. It should be short and simple.

• Headline should always be easily understandable.

Copywriting headlines can be of any of the following type according to the necessity-

• Direct headlines are very straight forward. They tell what the article is all about.

• Indirect headlines take a very indirect approach. They develop curiosity in the readers mind to know what the content is all about. These types of headlines are more useful in online as they produce double meaning.

• A news headline is self explanatory. A product announcement or an improved version is the basis of a compelling news headline.

• Question headline is nothing but simply asking a question. This type of headline again develops curiosity among the reader to know the answer of the question.

• Command headline tells the prospect as what he is supposed to do.

• Last but not the least; testimonial headline is highly effective because it present proof that you offer great value. These entails taking what someone else has said about you, your product or service and use their actual words in the headline.

This is how your headline needs to be in order to attract the reader to read your article. And by this you will even increase traffic to your site that is again a vote to your site.

Learn to be a better Article Marketer

11 must things to do before hiring a copywriter!

5 Smart Article Writing Tips

Article marketing is the latest buzzword for marketers looking to promote their sites and products online. But how do you measure the success of your article marketing campaign?
It probably depends on what you expect your article to achieve for you – better branding, more sales, or more publicity. One way to measure article performance is to check how many times your article has been picked up and reproduced on various sites. As you can see, this makes article marketing a very powerful way of building quality links.

So how do you ensure that your article gets picked up and reprinted by as many publishers as possible?

1. Pick A Topic That’s Hot Or Always Fresh
The problem with hot topics is that they also tend to cool off quickly. So while they may get a lot of reprints over a short time, they may get very few reprints once the craze is over. These are the ones that will give you reprints over a longer period of time. I think in the long run, these are more valuable.

2. Target A Large Audience
Another way to get a lot of coverage is write an article for a large target audience or one that is very active online – like bloggers. But again, it’s the quality of links back that matters – not the quantity.

3. Craft A Catchy, Relevant Title
A catchy title ensures that your article gets the attention of publishers – the first step to getting your article published. Follow the basic rules of copywriting to make your article interesting and readable. Use your main keywords in your title, preferable in the first half.

4. Write An Article Series
Break up a long article or report into a series of articles so that it becomes interesting to read.

5. Distribute Your Article Widely
Ensure that your article is distributed to the best and most appropriate article directories and announcement lists online.

Know why good headline is important

You would often find a web copy is written by copywriters who are not really trained in writing for the web—and much of the other is writing is done by people who are not trained writers either. First and foremost thing an SEO copy writer must understand is the importance of writing a good headline:

Know why good headline is important:

Headlines offer busy visitors with an instant measure of your site’s significance and could further help designers unite a website’s appearance with its voice.

A good headline would beyond doubt seduce site visitors, meaning attract the visitor. It should clutch their attention and induce them the information on the particular page is value investigating.

Website visitors are mainly hunting for fast information. The most excellent headlines for the web straight away communicate facts related. If you are capable of feeding the site visitors’ hunger for information, then you would be satisfied with more hits.

Consider going with quick and easy guidance. Mostly titles like how to, 5 reasons, why, know how, top 50 tips etc promises the visitor a valuable tip and in turn they would help you to highlight the key advantages.