Increase Product Sales by using Google Product Search
To those who are less familiar, it needs to be told that Google Product Search is a boon to shoppers who wish to compare and buy products across the web. Online business owners can boost traffic to their sites using Google Product Search that comes free.
It is the aim of Google Product Search to your products to the prospective buyers searching for them. In fact, your products will not only appear on Google Product Search but may even find a place on Google.com, depending on its relevance. Further, reviews are shown on Google Product Search and it can link up with your Adwords and Google Checkout accounts.
The one striking advantage of Google Product Search is it is completely free to use. All you need to invest is a few minutes of your time for setting it up and updating your information.
Google Product Search can do a lot more to promote your business than any sales team you would employ paying salaries. Google Product Search will direct traffic to your site leading to the increased sales. More importantly, there is the distinct possibility of your inclusion in Google's main organic rankings. If you own an e-commerce site selling products online, Google Product search offers you yet another route to get to the top of Google's listings.
The next obvious question is – How do I place my product information on Google Product Search. The prime requisite is of course the need for a Google account. But, if you are already using Adwords, Analytics or Gmail, then you may use the same account and need not open a fresh Google account.
The next step is to select 'Shopping' from Google's search page and click the link 'information for merchants' and then click the 'start a datafeed' button. You will then have to agree Google's terms of service and enter your business details and contact particulars. Select a name for your product feed and once this is done, your account is ready to accept your products.
You have a choice for the manner you wish to add your products - Manual submission (one product at a time), Feed (tab delimited or xml), Store connector (for example on eBay or yahoo) and through an API.
There is no denying that ranking high in Google Product Search is terribly important if you wish to derive optimum benefits. As a rule, only the first three results will be displayed in the organic search results. Google contend that the most relevant products related to the user's search will appear at the top of the listings. You will have to necessarily make your products more relevant by using pertinent, keyword rich titles, a good image and apt product description as also filling in as many of the fields as possible.
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Give a Good Image In Your Site |
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Needless to say, customer reviews will enable your site to rank higher. Hence, if you have some regular customers who do a lot of repeat business with you, you can request them to post a review. You can also motivate your customers by offering them discount coupons if they post a review.
In short, Google's Product Search provides a free opportunity to drive traffic and possible business to your site. It is therefore time you get started unless you wish to lose business to your competitors.
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