Looksmart ads can reach a wide section of the Internet users. Its distribution partners include Lycos, Infospace Network, CNET, Cox Interactive, and Apple’s Sherlock.
LookSmart requires a $15 minimum monthly spend with minimum keyword bidding starting at ten cents, but depends on the category the products or offering relates to.
Looksmart has two targeting options- keyword targeting and inclusion targeting. Keyword-targeted listings are placed by priority in sponsored search results. Placement of keyword-targeted listings within the Sponsored search results depends on CTR and the Max CPC for a listing's campaign. In inclusion targeting, listings are listed and ranked in the main section of search result pages across the LookSmart Network based solely on their relevance to a user's search query. These may appear in the Sponsored Results section at the top of the page on LookSmart.com.
LookSmart also has some additional management tools such as tracking, reporting and keyword selection tools. There is also no extra charge to add or update your listings or keywords.
Looksmart has the following minimum rates:
Inclusion targeting - $0.15
Keyword targeting - $0.10
Minimum monthly spend - $15
As with most other pay per click services, use of superlatives is not allowed unless verified by a third party. There must be a clear and obvious connection between the keyword phrase and the content or purpose of the destination page. It must be apparent that the level of service or product implied by the keyword is offered on the site.
LookSmart was an early pioneer in the field of online advertising and search marketing. Founded in 1996, it provided pay-per-click (PPC) advertising services to businesses looking to increase their online visibility. LookSmart operated as a search engine and a network of partner websites, offering advertisers the opportunity to bid on keywords and have their ads displayed in search results and on various online platforms.
During its prime, LookSmart was a significant player in the digital advertising industry, competing with other early search engines like Yahoo and AltaVista. However, as the industry evolved and major players like Google gained dominance, LookSmart's market share diminished.
Ultimately, LookSmart transitioned its business focus and services. While it is no longer a prominent force in online advertising, it played a noteworthy role in the early days of the internet and contributed to the development of digital advertising strategies. Today, the digital advertising landscape has evolved significantly, with new platforms and technologies driving the industry forward.
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