PageRank is a numeric value that signifies a page’s importance on the web. PageRank is Google's way of deciding a page's importance. It matters because it is one of the factors that determine a page's ranking in the search results. The PageRank displayed in the Google toolbar of your browser ranges from 0 to 10.
As the number of pages on the web increases, so does the total PageRank on the web. Google's index is always increasing and they re-evaluate each of the pages on more or less a monthly basis. The process is known as the "Google dance". When the dance is over, some pages will have dropped a toolbar point. A number of new pages might be all that is needed to get the point back after the next dance.
Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. In addition, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's importance from the votes cast for it. How important each vote is, is taken into account when a page's PageRank is calculated.
For a page's calculation, its existing PageRank (if it has any) is abandoned completely and a fresh calculation is done where the page relies solely on the PageRank "voted" for it by its current inbound links, which may have changed since the last time the page's PageRank was calculated
High-quality sites get a higher PageRank, which Google remembers each time it conducts a search. The important pages serve nothing if they do not match your query. Therefore, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it is a good match for your query.
Google's technology uses the collective intelligence of the web to decide a page's importance or determine PageRank. There is no human participation or manipulation of results, which is why users have come to trust Google as a source of objective information untainted by paid placement.
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