Ways to identify a bad SEO Company

SEO (search engine optimization) company has experts who construct websites for your business in a manner that will fetch high search engine rankings. They take care to design each web page and create content with appropriate keywords that potential customers will use when searching for your products or services.

Today, there is a proliferation of SEO companies and you must select an efficient and reliable SEO company as you can not afford to risk spoiling the reputation of your website and visitors moving away from it. The question is how to identify and weed out the bad SEO companies.

Here are some points with which you can judge a SEO company:

• As a first step, use a search engine such as Google to obtain the list of SEO companies that appear on the first page. SEO companies not listed on the first page are best avoided.

• If an SEO company boasts that it can guarantee you a number one ranking, please understand the claim is hollow. This type of SEO company has to be avoided because there is no way any company can guarantee you a number 1 ranking as the rankings depends on a variety of factors.

• Please remember that Google’s algorithm is one of the world’s closely guarded secrets and none can control or predict the search results on Google

• If any SEO company offers to optimize long keyword phrases instead of the main phrases, then this would result in a low traffic to your website. Never agree to these types of packages.

• Make sure to check whether the SEO company is following the Google Webmaster guidelines, as failure to adhere to correct SEO practices will result in your website being penalized.

• Avoid SEO companies that use link directories as link directories have always been controversial. Link directories were great SEO trick till Google devised means to identify them.

• Good SEO companies will be quite expensive and if any SEO company offers you unreasonably cheap rates, please know the credentials of the company can be suspect.

• Many bad SEO companies use inappropriate keywords to optimize your site. If you find out that your site is not ranking for any of the keyword they suggest, it is proof it is an inefficient SEO company and you should cancel the subscription.

• If a SEO company talks about shortcuts and/or other unethical methods to capture high ranking, reject the company outright.

• Any bad SEO company will not maintain regular contacts with their clients and will try to avoid them. If the SEO company does not keep in touch with you and submit ranking reports, cancel the subscription.

• A reliable SEO company will encourage you to install the Google Webmaster Tools so that you can keep track of your site progress. If a SEO company does not guide you about Google Webmaster tool, you should shun that company.

It is rather unfortunate that the SEO industry has quite a few scammers and they survive because a lot of web owners do not know enough about SEO rankings. It is important to remember that not all SEO companies are legitimate, and few of them continue to exist because they prey on unsuspecting victims.

As there are SEO companies galore, it is difficult to pinpoint which ones are genuine and which are not. The above are just a few tips that you need to watch out for when approaching a SEO company.

 

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