What is Ethical search engine optimization???

 

Ethical search engine optimization is the process of optimizing a site complying to the ethics of a search engine, All search engines have their own quality guidelines, Search engine optimizers or a search engine optimization company which comply these guidelines are known as ethical SEO companies. There are some companies which follow the ethics of SEO but many company break the rules.

Some of the rules set by different search engines,

 

Google Ethical search engine optimization guidelines:

 

From Google:

Design and Content Guidelines:

 

Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

 

Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.

 

Create a useful, information-rich site and write pages that clearly and accurately describe your content.

 

Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.

 

Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.

 

Make sure that your TITLE and ALT tags are descriptive and accurate.

 

Check for broken links and correct HTML.

 

If you decide to use dynamic pages (i.e., the URL contains a '?' character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them small.

 

Keep the links on a given page to a reasonable number (fewer than 100).

 

Source: https://www.google.com/webmasters/guidelines.html

 

Yahoo Ethical search engine optimization guidelines:

 

Pages Yahoo! Wants Included in Its Index

 

Original and unique content of genuine value

 

Pages designed primarily for humans, with search engine considerations secondary

 

Hyperlinks intended to help people find interesting, related content, when applicable

 

Metadata (including title and description) that accurately describes the contents of a web page

 

Good web design in general

 

Unfortunately, not all web pages contain information that is valuable to a user. Some pages are created deliberately to trick the search engine into offering inappropriate, redundant or poor-quality search results; this is often called "spam." Yahoo! does not want these pages in the index.

 

What Yahoo! Considers Unwanted

Some, but not all, examples of the more common types of pages that Yahoo! does not want include:

 

Pages that harm accuracy, diversity or relevance of search results

 

Pages dedicated to directing the user to another page

 

Pages that have substantially the same content as other pages

 

Sites with numerous, unnecessary virtual hostnames

 

Pages in great quantity, automatically generated or of little value

 

Pages using methods to artificially inflate search engine ranking

 

The use of text that is hidden from the user

 

Pages that give the search engine different content than what the end-user sees

 

Excessively cross-linking sites to inflate a site's apparent popularity

 

Pages built primarily for the search engines

 

Misuse of competitor names

 

Multiple sites offering the same content

 

Pages that use excessive pop-ups, interfering with user navigation

 

Pages that seem deceptive, fraudulent or provide a poor user experience

 

Source: http://help.yahoo.com/help/us/ysearch/deletions/index.html

 

Alltheweb Ethical search engine optimization guidelines:

 

Techniques content providers should use:

 

Create a site containing unique high quality content with clear navigation and an intuitive hierarchy.Link appropriately to interesting and useful content and make sure your own content is linked to from other pages on the web (one inbound link per page is the minimum!).

 

Include Metadata (Title, description and keywords) that reflects the specific content of the page.

 

When writing your pages, think about using words or phrases that people are more likely to type in a search box to find your pages

 

Many web pages are either of little or no value to users or are designed to intentionally trick a search engine into including inappropriate or low value results in response to a query. Search engines and users often refer to these listings as "search engine spam". AlltheWeb is constantly patrolling the index to remove spam in order to improve the quality of search results and the end user experience.

 

Some examples of pages that exhibit "spam" techniques are:

 

Pages that negatively affect the ranking precision and diversity of search results.

 

Pages that give the search engine content that is topically different than the page the user sees (often referred to as "cloaking").

 

Pages created exclusively for the purpose of stealthily redirecting the user to another page (often built to be attractive to a specific search engine).

 

Excessively cross-linking between pages or sites to artificially inflate link popularity.

 

Pages stuffed with superfluous keywords that are irrelevant or do not make meaningful sense.

 

Pages, subdomains or domains that have substantially or very similar content.

 

Automatically generated pages created with the purpose of flooding search engine result pages.

 

The use of hidden text and hidden links.

 

Source: http://www.alltheweb.com/info/about/spam_policy

 

MSN Ethical search engine optimization guidelines:

 

Technical recommendations for your Web site

Use only well-formed HTML code in your pages. Ensure that all tags are closed, and that all links are functioning properly. If your site contains broken links, MSNBot may not be able to index your site effectively, and users may not be able to reach all of your pages. For more information about correct HTML syntax, see the HTML 4.01 Specification.

 

If you move your page, use the appropriate HTTP redirection code to indicate whether the move is permanent or temporary.

 

Make sure MSNBot is allowed to crawl your site, and is not on your list of Web crawlers prohibited from indexing your site.

 

Use a robots.txt file or Robots Meta tags to control how MSNBot and other Web crawlers index your site. Using a robots.txt file will tell Web crawlers which files and folders on your site it is not allowed to crawl. For more information, see the MSNBot FAQ.

 

Whenever possible, use URLs that are simple and easy to read.

 

Content guidelines for your Web site

 

Limit all pages to a reasonable size. An HTML page with no pictures should be under 150 KB.

 

MSN Search recommends discussing one topic per page. Use links to take users to related topics.

 

To ensure your pages are easy to link to from other sites, keep your URLs simple and static. Complicated URLs, or URLs that change often, are difficult to use as link destinations. A persistent URL is easier for users to find and remember, and makes it a more likely link destination from other sites.

 

Items and techniques discouraged by MSN Search

MSNBot recognizes the following items and techniques as spam, an inappropriate use of the index. Use of these items and techniques may affect how your site is ranked within MSN Search, and may result in the removal of your page or site from the MSN Search index.

 

Loading pages with irrelevant words in an attempt to increase a page's keyword density. This includes stuffing ALT tags that users are unlikely to view.

 

Using hidden text or links. You should use only text and links that are visible to users.

 

Using techniques to artificially increase the number of links to your page, such as link farms.

 

Altavista Ethical search engine optimization guidelines:

 

Altavista has the same ethical search engine optimization guideline as Yahoo so when we refer the ethics of yahoo we can come to a conclusion what altavista sees as a quality site,

 

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