Archive for April, 2011
Monitor Your Product Feed Quality For Increased Sales
You can review and spot its strengths and weaknesses of your product feed which is one of the best ways to know your product feed performance. By this you can correct the errors that are present in your product feed. You can also view your rejected products and modify the errors and submit them again.
Checking your product details regularly is essential to an effective product feed management system. Monitoring your feeds may seem to be very simple but the truth is that merchants overlook these details all the time.
For example, Google product feed issues can be recognized in the Merchant Center account by clicking the Data Quality link.
Many of the shopping engines do not have this kind of information in the merchant interface. In that case you can contact your assigned account manager at each engine to know more about your product feeds.
If you prefer to submit your product feeds to various shopping engines make sure that you’re actively managing them and taking the necessary steps to improve your campaigns with the utmost frequency. The precise data will have significant impact on conversion rates and sales volume.
Share Your Local Product To Customers In A New Way
Google has launched “Local Product Availability on Google Place Pages” – a new feature that automatically brings your offline catalog to the web, letting customers view your products and search your local inventory on your Place Page before visiting your store.
When you offer Google with local product availability data, your Google Place Page will now mechanically include a new section, ‘Popular products available at this store’, featuring five popular products along with price and local availability. For shoppers strange with your business, this section shows the types of products available in your store.
If shoppers are looking for a definite item, they can click ‘Search within this store’ to search your product inventory to see if a particular item is in stock nearby.
To automatically exhibit local product availability on your Google Place page, you’ll need to first share local availability data with Google through a Merchant Center account and claim you’re a Google Place page.