The Google Sandbox is supposed to be a filter placed on new websites which is proving controversial. It is alleged that a site fails to receive good rankings for its rich keywords and keyword phrases. Strangely, even websites with well presented content, plenty of incoming links and strong Google page rank, are adversely affected by the Google Sandbox effect. The Sandbox acts as a deterrent for sites, possibly to discourage spam sites from rising quickly, getting banned, and reappearing.
The Google Sandbox may perhaps be deemed as a new website that is put on probation for proper behavior prior to being given full value for its incoming links and content.
Many believe that Google created the Sandbox new site filter, to arrest spam-related sites adding numerous purchased links, and getting ranked high for their keywords, right from the day they are launched. Google understandably considers a high number of links pointing to a site right from the start as suspicious. There is the distinct possibility that spam sites would use various undesirable tactics to get to the top of the search results and profit from heavy sales even prior to being banned. The danger also lurks of spam sites then repeating the process continually. Therefore, new sites are now subject to a form of probation by the Google Sandbox.
The controversy arises from the fact that not all agree that the Google Sandbox exists as a separate filter from other alleged Google filters. There are analysts who believe that the phenomenon merely results from the already existing Google algorithm calculations, and the Sandbox effect is nothing more than an illusion. But the one redeeming news is that Google has nearly admitted that the Sandbox filter is real.
Whereas all types of sites can be placed for scrutiny in the Sandbox, it is more of a threat to the new websites seeking rankings for highly competitive keyword phrases. For those who are anxious to know how long does the site stay in Sandbox, the answer is it varies from one to six months, with three to four months being the normal duration. The simple rule is the more competitive the usage of keyword, the longer the site spends in the Sandbox.
Some people are under the erroneous impression that by joining programs like Google Adwords and Google Adsense they can influence the duration of their website stay in the Sandbox. Please understand that participation in the various Google advertising programs will not keep your site out of Sandbox, or shorten your stay.
Many people wonder what to do when their sites are caught in the sandbox. They should know that it is the ideal time to continue to add fresh keyword rich content and new incoming links to their sites.
It is also the right time to add more theme relevant content to the website. Concentrate on adding more keyword rich pages to both on page and off page factors. It is preferable to add a site map and make sure that all pages link properly to one another with appropriate link anchor text. Thus, when the sandbox filter is lifted, your improved site will rise rapidly to its proper place at the top of the search rankings.
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