In 1998 OVERTURE pioneered the idea of selling contextual based advertising. since then it has grown into one of the leading marketplaces in the world.When you pay a search engine for each visitor they send to your site, this is called pay per click (PPC). Pay per click listings are usually marked as advertisements or “Sponsored Links” and appear above or beside the search engine’s organic listings.

You pay only when a searcher clicks on your listing and connects to your site. What you pay for is not the listings but for the clicks or click throughs you get.

Pay per click search engines allows you to list atop search results quickly. This will allow you to:

• Prototype ideas to track demand before you invest into a new business model or are stuck footing the bill for a new site design.

• Quickly gather feedback on market conditions.

• Split test to a live audience and gather results in real time.

There are two major players in this field -

Overture which has network partnerships spanning MSN, InfoSpace,AltaVista, AllTheWeb and many other partners.

Google AdWords has a larger distribution network across Google, AOL, About, Earthlink, etc.

The advantage of using large pay per click search engines is that you are guaranteed good traffic and that your business model is scalable.Smaller engines provide slower feedback loops and some may not even provide quality traffic. Pay per click is ideal as a short term strategy.This is because of the immediate results and complete control.

Pay per clicks work like this:-

You bid for certain keywords that describe your site and the products or services you offer. When a searcher searches with these keywords, they are brought to your site listing. Money is paid only when someone clicks on the listing. It is worth the money, if you have written a specific description about your product or service. They are interested in knowing more about buying your product.Our cost effecive services ensure that you get full worth for your money.Besides this we help you manage your limited resources, help you maximize your ROI and not blow your budget your first time trying.

For more information on Search Engine Genie’s Pay per Click services, contact us at webpromotions@gmail.com