Webmaster & Search Events, SEO Events Calendar, Workshops, Conferences, Search engine optimization

Time:

8:00am - 5:00pm

Location:

The Catamaran Resort Hotel,San Diego, California,800.422.8386

Description:

WebShare's Seminars for Success training series provides you and your staff the opportunity to learn everything you'll need to know to put the power of website analytics in your hands. From the basics of setups and configurations to advanced features and report interpretation, you'll be well on your way to understanding and measuring exactly what your website is doing for you!

This two day, instructor led seminar is priced at just $249 per day, and provides an efficient and cost effective way for learning or expanding your knowledge of in-depth web analytics.
http://www.websharedesign.com/register-for-seminars-for-success-google-analytics?utm_source=NewsLetter&utm_medium=Email&utm_campaign=S4S-SanDiego - Register Now and receive $50 in Adwords advertising credit!

What Can I Expect from this Seminar?

Gone are the days of "hit counters" and looking through server logs. With the level and depth of data available from top website analytics packages like Google Analytics, you need to be measuring everything that's happening on your website, and more importantly, you need to be able to turn all of this data into actionable information.

WebShare's Seminars for Success will give you all the tools you need to ensure that you have Google Analytics installed, configured, and running properly to collect the data that drives your bottom line. Once the data is available, we'll show you how to use it to do things like:

• Learn how your visitors are finding you - from search keywords to offline sources
• Understand what visitors do while they're on your site, and why they leave
• Measure ROI from your on and offline advertising campaigns
• Adapt the pages of your site to better serve your visitors - and convert them into customers
• Segment your visitors to find your target audience and give them what they're looking for

Who Should Attend?

Website analytics gives us visibility into every aspect of how our websites are used to accomplish our goals. Whether you're in charge of HR or direct Ecommerce sales, Google Analytics can provide invaluable information for just about everyone in your organization.
• Marketing managers can get timely feedback on their efforts and numbers around the success of their campaigns
• IT and website production staff can get usability metrics that can be used to better the user experience
• Sales staff can use web analytics to improve the quality and quantity of leads and Ecommerce conversions
• Finance teams can get ROI figures at any level of depth they're interested in
• Technical teams can find out what's possible and how to implement Google Analytics advanced features

Topics and Sessions:

Day 1: Google Analytics Introduction & User Training

MORNING

• Introduction to Web Analytics
• Website Optimizer & Conversion Testing
• History of Google Analytics
• Common Interface Features
• Sharing Google Analytics Data
• Dashboard Reports & Customization

AFTERNOON

• Understanding Site Visitors
• Tracking Online Marketing Efforts
• Site Content & Navigation Reports
• Understanding Goals & Funnels
• Ecommerce Tracking & Reporting

Day 2: Google Analytics Advanced Technical Implementation

MORNING

• Powering your System with Google Analytics
• System Overview
• Profiles & Strategies
• Regular Expressions
• Filters - Uses & Implementation
• Profile & Filter Combinations
AFTERNOON

• Goals & Funnels - Configuration & Setup
• Tracking Marketing Campaigns
• Ecommerce Tracking
• Custom Segmentation
• Event Tracking
• Cross Domain and Sub Domain Tracking
• Google Checkout Integration
• Code Customization

Accommodations:

• The Catamaran is one of the most beautiful and perfectly situated resorts in all of San Diego. For those choosing to stay at the Catamaran, we have negotiated a 15% discount for attendees (must call, cannot use web booking).
• Tower 23 is an oceanfront luxury hotel ideal for those planning to enjoy some time in San Diego.
• Holiday Inn Express Mission Bay is a nearby and economical option.
• La Valencia Hotel in nearby La Jolla overlooks the Pacific and was rated "Best La Jolla Hotel" by the La Jolla Light Reader's Poll.
• Other nearby options Follow this link to see a full range of options...

About the Instructors:

David Booth
David is an instructor and regular speaker, leading seminars and sessions focused on website analytics and search & conversion marketing across the U.S. and Canada for audiences ranging from C-level executives to technical implementation teams. As a consultant, David has advised and worked with companies and organizations across North and Central America in web design, technology selection and deployment, web logistics, analytics and metrics tracking, statistical analysis, and online marketing.

He has been involved in web application development as an engineer and consultant for over 11 years, beginning his career as a Technical Marketing Engineer with Intel Corporation. He even spent two years with the United States Peace Corps developing and deploying websites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations.

David earned his Master of Business Administration in International Management from the Monterey Institute of International Studies and holds a B.S. in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign.

Corey Koberg
Corey is a consultant and speaker in the field of search engine and online marketing, and is a regular instructor of web analytics, pay per click management, and other Internet marketing courses and webinars.

Corey holds a degree in Electrical and Computer Engineering from the University of Illinois and has been involved in Internet related engineering and consulting for over 14 years, beginning his career in the labs that developed the world's first web browser. After working for Intel, Compaq, and Qualcomm, Corey has been instrumental in helping companies find and employ a scientific, results-oriented, professional approach to their web analytics and search marketing.

He brings a wealth of experience in online marketing and website analytics, and has worked with companies large and small to implement and leverage Google Analytics to drive the bottom line.

If you have any questions about this event, please don't hesitate to contact us at 480.285.1622 or email us at seminars@websharedesign.com. Looking forward to seeing you in San Diego!

Time:

8:00am - 5:00pm

Location:

The Catamaran Resort Hotel,San Diego, California,800.422.8386

Description:

WebShare's Seminars for Success training series provides you and your staff the opportunity to learn everything you'll need to know to put the power of website analytics in your hands. From the basics of setups and configurations to advanced features and report interpretation, you'll be well on your way to understanding and measuring exactly what your website is doing for you!

This two day, instructor led seminar is priced at just $249 per day, and provides an efficient and cost effective way for learning or expanding your knowledge of in-depth web analytics.
http://www.websharedesign.com/register-for-seminars-for-success-google-analytics?utm_source=NewsLetter&utm_medium=Email&utm_campaign=S4S-SanDiego - Register Now and receive $50 in Adwords advertising credit!

What Can I Expect from this Seminar?

Gone are the days of "hit counters" and looking through server logs. With the level and depth of data available from top website analytics packages like Google Analytics, you need to be measuring everything that's happening on your website, and more importantly, you need to be able to turn all of this data into actionable information.

WebShare's Seminars for Success will give you all the tools you need to ensure that you have Google Analytics installed, configured, and running properly to collect the data that drives your bottom line. Once the data is available, we'll show you how to use it to do things like:

• Learn how your visitors are finding you - from search keywords to offline sources
• Understand what visitors do while they're on your site, and why they leave
• Measure ROI from your on and offline advertising campaigns
• Adapt the pages of your site to better serve your visitors - and convert them into customers
• Segment your visitors to find your target audience and give them what they're looking for

Who Should Attend?

Website analytics gives us visibility into every aspect of how our websites are used to accomplish our goals. Whether you're in charge of HR or direct Ecommerce sales, Google Analytics can provide invaluable information for just about everyone in your organization.
• Marketing managers can get timely feedback on their efforts and numbers around the success of their campaigns
• IT and website production staff can get usability metrics that can be used to better the user experience
• Sales staff can use web analytics to improve the quality and quantity of leads and Ecommerce conversions
• Finance teams can get ROI figures at any level of depth they're interested in
• Technical teams can find out what's possible and how to implement Google Analytics advanced features

Topics and Sessions:

Day 1: Google Analytics Introduction & User Training

MORNING

• Introduction to Web Analytics
• Website Optimizer & Conversion Testing
• History of Google Analytics
• Common Interface Features
• Sharing Google Analytics Data
• Dashboard Reports & Customization

AFTERNOON

• Understanding Site Visitors
• Tracking Online Marketing Efforts
• Site Content & Navigation Reports
• Understanding Goals & Funnels
• Ecommerce Tracking & Reporting

Day 2: Google Analytics Advanced Technical Implementation

MORNING

• Powering your System with Google Analytics
• System Overview
• Profiles & Strategies
• Regular Expressions
• Filters - Uses & Implementation
• Profile & Filter Combinations
AFTERNOON

• Goals & Funnels - Configuration & Setup
• Tracking Marketing Campaigns
• Ecommerce Tracking
• Custom Segmentation
• Event Tracking
• Cross Domain and Sub Domain Tracking
• Google Checkout Integration
• Code Customization

Accommodations:

• The Catamaran is one of the most beautiful and perfectly situated resorts in all of San Diego. For those choosing to stay at the Catamaran, we have negotiated a 15% discount for attendees (must call, cannot use web booking).
• Tower 23 is an oceanfront luxury hotel ideal for those planning to enjoy some time in San Diego.
• Holiday Inn Express Mission Bay is a nearby and economical option.
• La Valencia Hotel in nearby La Jolla overlooks the Pacific and was rated "Best La Jolla Hotel" by the La Jolla Light Reader's Poll.
• Other nearby options Follow this link to see a full range of options...

About the Instructors:

David Booth
David is an instructor and regular speaker, leading seminars and sessions focused on website analytics and search & conversion marketing across the U.S. and Canada for audiences ranging from C-level executives to technical implementation teams. As a consultant, David has advised and worked with companies and organizations across North and Central America in web design, technology selection and deployment, web logistics, analytics and metrics tracking, statistical analysis, and online marketing.

He has been involved in web application development as an engineer and consultant for over 11 years, beginning his career as a Technical Marketing Engineer with Intel Corporation. He even spent two years with the United States Peace Corps developing and deploying websites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations.

David earned his Master of Business Administration in International Management from the Monterey Institute of International Studies and holds a B.S. in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign.

Corey Koberg
Corey is a consultant and speaker in the field of search engine and online marketing, and is a regular instructor of web analytics, pay per click management, and other Internet marketing courses and webinars.

Corey holds a degree in Electrical and Computer Engineering from the University of Illinois and has been involved in Internet related engineering and consulting for over 14 years, beginning his career in the labs that developed the world's first web browser. After working for Intel, Compaq, and Qualcomm, Corey has been instrumental in helping companies find and employ a scientific, results-oriented, professional approach to their web analytics and search marketing.

He brings a wealth of experience in online marketing and website analytics, and has worked with companies large and small to implement and leverage Google Analytics to drive the bottom line.

If you have any questions about this event, please don't hesitate to contact us at 480.285.1622 or email us at seminars@websharedesign.com. Looking forward to seeing you in San Diego!

Time:

8:00am - 6:00pm

Location:

San Jose McEnery Convention Center,150 West San Carlos Street,San Jose, California

Description:

Search Engine Strategies returns to San Jose with a new focus on the interactive marketplace. Our new content line-up includes key market makers along with an educational outline designed to address the issues Search Marketers face each day.

From universal or blended search considerations in natural search or SEO, to the latest tactics for managing sophisticated sponsored listing programs, we have created a social, educational and networking environment for you.

Event Overview:
* Delivers real-time actionable information you need to grow your business through search engine marketing (SEM/SEO);
* Teaches the ins-and-outs of search engine marketing from top search experts and the search engines themselves;
* Provides a unique setting to network with fellow marketers and search engine industry professionals and discuss the trends in search engine marketing;
* Grants access to the world's most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates;
* Get the latest event information at the SES Blog.

What You Will Learn:
* How search engines list Web sites for free and through paid placements;
* How to get free

Time:

All day event

Location:

San Jose Convention Center,San Jose, CA

Description:

# Delivers real-time actionable information you need to grow your business through search engine marketing (SEM/SEO);
# Teaches the ins-and-outs of search engine marketing from top search experts and the search engines themselves;
# Provides a unique setting to network with fellow marketers and search engine industry professionals and discuss the trends in search engine marketing;
# Grants access to the world's most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates.

Time:

8:00am - 6:00pm

Location:

San Jose McEnery Convention Center,150 West San Carlos Street,San Jose, California

Description:

Search Engine Strategies returns to San Jose with a new focus on the interactive marketplace. Our new content line-up includes key market makers along with an educational outline designed to address the issues Search Marketers face each day.

From universal or blended search considerations in natural search or SEO, to the latest tactics for managing sophisticated sponsored listing programs, we have created a social, educational and networking environment for you.

Event Overview:
* Delivers real-time actionable information you need to grow your business through search engine marketing (SEM/SEO);
* Teaches the ins-and-outs of search engine marketing from top search experts and the search engines themselves;
* Provides a unique setting to network with fellow marketers and search engine industry professionals and discuss the trends in search engine marketing;
* Grants access to the world's most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates;
* Get the latest event information at the SES Blog.

What You Will Learn:
* How search engines list Web sites for free and through paid placements;
* How to get free

Time:

8:00am - 6:00pm

Location:

San Jose McEnery Convention Center,150 West San Carlos Street,San Jose, California

Description:

Search Engine Strategies returns to San Jose with a new focus on the interactive marketplace. Our new content line-up includes key market makers along with an educational outline designed to address the issues Search Marketers face each day.

From universal or blended search considerations in natural search or SEO, to the latest tactics for managing sophisticated sponsored listing programs, we have created a social, educational and networking environment for you.

Event Overview:
* Delivers real-time actionable information you need to grow your business through search engine marketing (SEM/SEO);
* Teaches the ins-and-outs of search engine marketing from top search experts and the search engines themselves;
* Provides a unique setting to network with fellow marketers and search engine industry professionals and discuss the trends in search engine marketing;
* Grants access to the world's most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates;
* Get the latest event information at the SES Blog.

What You Will Learn:
* How search engines list Web sites for free and through paid placements;
* How to get free

Time:

8:00am

Location:

Millennium Broadway, New York City

Description:

Video has taken over the Web.

Ad-serving technologies are more sophisticated, while broadband penetration is at a near-saturation level. Over 25 percent of consumers said they regularly watch video online, and the top video aggregators disseminate millions of streams every day.

No wonder over a quarter of advertisers and marketers already use online video to market their products and services.

Video formats are more effective for marketers, and more lucrative for publishers. This immersive, one-day forum is for senior advertisers, marketers, publishers, and content providers who are using or considering this very fast-moving medium. Its aim is to educate, inform and provide a comprehensive overview of online video advertising innovations, tools, formats, strategy, metrics, and creative.

Time:

8:00am - 6:00pm

Location:

San Jose McEnery Convention Center,150 West San Carlos Street,San Jose, California

Description:

Search Engine Strategies returns to San Jose with a new focus on the interactive marketplace. Our new content line-up includes key market makers along with an educational outline designed to address the issues Search Marketers face each day.

From universal or blended search considerations in natural search or SEO, to the latest tactics for managing sophisticated sponsored listing programs, we have created a social, educational and networking environment for you.

Event Overview:
* Delivers real-time actionable information you need to grow your business through search engine marketing (SEM/SEO);
* Teaches the ins-and-outs of search engine marketing from top search experts and the search engines themselves;
* Provides a unique setting to network with fellow marketers and search engine industry professionals and discuss the trends in search engine marketing;
* Grants access to the world's most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates;
* Get the latest event information at the SES Blog.

What You Will Learn:
* How search engines list Web sites for free and through paid placements;
* How to get free

Time:

1:00pm

Location:

Marriott Chicago Downtown Magnificent Mile,540 North Michigan Ave.,Chicago, IL 60611

Description:

There are technological basics that can have big effect on how your site performs in the search engine listings. Learn what a search engine looks for and how to optimize your site technologically.

Topics covered will include:

301 redirects versus 302 redirects: what the differences are and when to use one or the other
Canonical URL issues in regards to the www and non-www versions of a web site
Dealing with multiple domains in a way that's best for search engines
robots.txt files: what it's for and when and how to use it
.htaccess files: how to update them in regards to 301 redirects and canonical urls
Dynamic urls: how the search engines view them and what you can do to optimize your dynamic web site

Time:

All day event

Location:

San Jose Convention Center, San Jose, CA

Description:

San Jose in the summer is the place to be. Not only is it the center of the famed Silicon Valley, home to the largest concentration of successful internet and high-tech companies in the world, it is also the location for this year's Search Engine Strategies summer event!

There's no debating it, while SES NY is the agency conference, SES SJ is the high-tech and internet company event of the year! If you missed last year's Search Engine Strategies Summer in San Jose, you must be in attendance this August 18-21.

Join your fellow marketers and SES Alumni to quickly learn how to maximize search engine marketing and optimization opportunities and stay informed of the latest search developments and solutions in this area

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