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Shopping feeds are increasingly becoming the right path for
online marketers. If you want to keep buoyant in
the online marketing world, you need to get your products
listed with the price comparison sites and join the online
price wars. Search engine Genie brings you the exact path
to start with. |
Froogle, BizRate, Yahoo Shopping (formerly Yahoo
Products), Shopping.com (Also DealTime and Epinions), PriceGrabber,
PriceSCAN, NexTag, mySimon, and many other upcoming comparison sites
are leaving it up to the merchants to fight for consumers. There
are so many to choose from that you have enough trouble deciding
which one is the best let alone which ones are the easiest to use.
Come to Search Engine Genie. We help you find the right choice within
the ambit of your limits.
Search Engine Genie starts from the scratch. We
build a perfect site for you if you don’t have one, optimize
and feed products into the shopping search engines Whether you manage
a list of your products with us, or have an automated solution between
your website and our services, or require a custom solution, we
can help get your products listed on many popular price comparison
sites. With proper content optimization of their web content, your
products will show up under related search terms and you will boost
your odds on being listed at the top of the search results.
There are three types of shopping search engines
according to Bowler:
With a commission-based site, the whole transaction
is completely done on the original site. You pay a commission for
every sale from the site. An example of this model is Amazon.com.*
(link) With a referral fee model shoppers may search and view products
at the shopping engines, but ultimately, they clicking over to the
client site to complete the transaction. Then there is the no-charge
model – Froogle*(link) is an example of the no-charge model."
Each shopping comparison site accepts data feeds in a slightly
different format, uses a slightly different naming convention, and
a different specification for its data feed format. They also have
differing inclusion policies - usually some form of fee for inclusion
or PPC (Froogle is the exception - it's free). Differences apart,
the data feeds typically require URL, click-through URL, title,
description, body copy and keywords.
Apart from Froogle and Amazon.com, the other Shopping Search engines
are:
Search Engine Genie designs, build, launch, monitor and manage
your programs, based on how your product database changes - whether
daily, weekly, monthly, by season or special event. We also provide
a comprehensive ROI/Conversion tracking service delivering real
time data on shopping portal activity, sales and conversion.
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