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SHOPPING FEEDS SERVICES

Shopping feeds are increasingly becoming the right path for online marketers. If you want to keep buoyant in the online marketing world, you need to get your products listed with the price comparison sites and join the online price wars. Search engine Genie brings you the exact path to start with.

Froogle, BizRate, Yahoo Shopping (formerly Yahoo Products), Shopping.com (Also DealTime and Epinions), PriceGrabber, PriceSCAN, NexTag, mySimon, and many other upcoming comparison sites are leaving it up to the merchants to fight for consumers. There are so many to choose from that you have enough trouble deciding which one is the best let alone which ones are the easiest to use. Come to Search Engine Genie. We help you find the right choice within the ambit of your limits.

Search Engine Genie starts from the scratch. We build a perfect site for you if you don’t have one, optimize and feed products into the shopping search engines Whether you manage a list of your products with us, or have an automated solution between your website and our services, or require a custom solution, we can help get your products listed on many popular price comparison sites. With proper content optimization of their web content, your products will show up under related search terms and you will boost your odds on being listed at the top of the search results.

There are three types of shopping search engines according to Bowler:

  • Commission based model
  • Referral fees model
  • No-charge model

With a commission-based site, the whole transaction is completely done on the original site. You pay a commission for every sale from the site. An example of this model is Amazon.com.* (link) With a referral fee model shoppers may search and view products at the shopping engines, but ultimately, they clicking over to the client site to complete the transaction. Then there is the no-charge model – Froogle*(link) is an example of the no-charge model."

Each shopping comparison site accepts data feeds in a slightly different format, uses a slightly different naming convention, and a different specification for its data feed format. They also have differing inclusion policies - usually some form of fee for inclusion or PPC (Froogle is the exception - it's free). Differences apart, the data feeds typically require URL, click-through URL, title, description, body copy and keywords.


Apart from Froogle and Amazon.com, the other Shopping Search engines are:

Search Engine Genie designs, build, launch, monitor and manage your programs, based on how your product database changes - whether daily, weekly, monthly, by season or special event. We also provide a comprehensive ROI/Conversion tracking service delivering real time data on shopping portal activity, sales and conversion.


                

            
   

 
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